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Southwest Greens
Southwest Greens International, LLC franchises retail businesses that design, sell, install, and maintain artificial turf surfaces for putting greens, golf practice facilities, lawn turf, and other sports and non-sports applications, as well as modular tile flooring for tennis, basketball, volleyball courts, and gymnasiums. The business model grants franchises to operate under the Southwest Greens brand within defined territories, with limitations on reselling artificial turf. The target market includes medium-to-high-end homeowners, businesses, hotels, resorts, condominiums, schools, and colleges.
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Franchise Costs
$0.50 per sq ft turf royalty (subject to minimum annual royalty $6,000-$16,000 based on territory) + $1,000-$2,000/yr advertising payment + up to $3,000/yr special marketing
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataSouthwest Greens Franchise Analysis
Imagine transforming backyards into pristine putting greens without the hassle of real grass—Southwest Greens has been teeing up that opportunity since 2008. With a niche in artificial turf for golf, sports courts, and lawns, this franchise taps into a growing demand from upscale homeowners and commercial spots. But beneath the green facade, FDD disclosures and SBA financing records hint at a system navigating subtle contractions—what's driving the modest unit count of 53, and does the loan activity signal resilience or caution?
Item 7 lays out the financial entry: a $25,000 franchise fee paired with total initial investment ranging $83,000-$341,500, covering territory rights for designing, selling, and installing synthetic turf and modular sports flooring. Ongoing fees bite at $0.50 per square foot royalty (minimum $6,000-$16,000 annually by territory size), plus $1,000-$2,000 yearly ad fund and up to $3,000 for special marketing. No Item 19 means no disclosed revenue or earnings data, forcing buyers to dig into alternatives like the seven SBA loans averaging $280,714—evidence of leveraged expansions amid a dip from 55 locations in 2022 to 54 in 2023 (-2% growth), with just one projected new unit and two non-renewals signaling steady but not explosive health.
For investors eyeing home improvement services, Southwest Greens offers a specialized edge over broad competitors, but the lack of Item 19 heightens risk—earnings opacity demands scrutiny of territory potential in medium-to-high-end markets like resorts and schools. Two non-renewals and flat projections suggest maturation rather than boom, yet those SBA loans imply operators find bankability. Weigh if your sales hustle can conquer the royalty floors in a 53-unit system before committing six figures.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Southwest Greens Compares
Key Insights
- Higher than average SBA loan default rate in Home Improvement
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Southwest Greens Current | $83K – $342K | $25K | N/A | 53 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| Five Star Bath Solutions | $162K – $334K | $60K | 6.0% | 306 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
Home Improvement Average 64 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+18 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Southwest Greens franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
7 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
69 franchisee contacts on file from official FDD filings.
69 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Southwest Greens franchise ranges from $83,000 to $341,500. This includes a franchise fee of $25,000.
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