Sprinkles Cupcake
Sprinkles Cupcakes franchises bakeries that feature handcrafted cupcakes, cookies, brownies, and other premium baked goods prepared according to proprietary recipes, system standards, and procedures. Franchisees operate either Production Bakeries, which produce proprietary mixes, or Pantry Bakeries, which source mixes from approved Production Bakeries, and must provide delivery services. The business model involves selling these desserts to the general public in a competitive market with other local, regional, and national bakeries.
Franchise Costs
5% royalty + 2% brand fund + $300/mo web platform fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 18 affiliate-operated Sprinkles Cupcakes Bakeries ('Covered Bakeries') open for the full 2023 Fiscal Year. Gross Sales are for all 18. Gross Profit, Controllable Profit, and EBITDAR are weighted averages from 8 of these 18 bakeries (4 Stand-Alone and 4 Texas Tandem).
* Weighted average gross revenue calculated from 3 tiers of 6 bakeries each: (6 units × $2,512,665 + 6 units × $1,798,454 + 6 units × $1,277,550) / 18 total units = $1,862,890 Median gross revenue taken as the median of the middle third segment: $1,795,788 Revenue top quartile taken as the average of the top third segment: $2,512,665 Revenue bottom quartile taken as the average of the bottom third segment: $1,277,550 Weighted average gross profit calculated from 4 Stand-Alone Bakeries and 4 Texas Tandem Bakeries: (4 units × $1,437,163 + 4 units × $1,500,744) / 8 total units = $1,468,954 Weighted average net profit (Controllable Profit) calculated from 4 Stand-Alone Bakeries and 4 Texas Tandem Bakeries: (4 units × $587,485 + 4 units × $601,515) / 8 total units = $594,500 Weighted average EBITDAR calculated from 4 Stand-Alone Bakeries and 4 Texas Tandem Bakeries: (4 units × $403,777 + 4 units × $403,307) / 8 total units = $403,542 EBITDAR margin calculated as weighted average EBITDAR ($403,542) / weighted average gross sales for the 8 bakeries ($1,887,393) = 0.214 Estimated profit range using the overall average gross revenue of $1,862,890 and the range of EBITDAR margins (20.6% to 22.2%) from the Stand-Alone and Texas Tandem Bakeries. Low estimate: $1,862,890 * 20.6% = $383,755. High estimate: $1,862,890 * 22.2% = $413,562.
Extracted Item 19 Section
How Sprinkles Cupcake Compares
Key Insights
- Higher investment than 84% of Coffee & Bakery franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Sprinkles Cupcake Current | $725K – $1.3M | $40K | 5.0% | 4 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $955K – $1.5M | $40K | 6.0% | 825 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K – $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 37 franchises | $498K – $1.1M | $40K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 37 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Sprinkles Cupcake franchisees (2024 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
5 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
5 Contacts Available
Unlock all Sprinkles Cupcake franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Sprinkles Cupcake franchise ranges from $725,000 to $1,310,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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