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STANLEY STEEMER INTERNATIONAL INC

STANLEY STEEMER INTERNATIONAL INC

Stanley Steemer International, Inc. franchises provide professional cleaning, restoration, and related services for indoor environments, including carpets, upholstery, flooring, HVAC systems, and air ducts, using proprietary cleaning platforms and equipment like the Stanley Steemer Carpet Cleaning Machine and Steemervac™. The business model involves licensing franchisees to operate mobile cleaning services within specified geographic areas, with the franchisor supplying equipment, chemicals, supplies, and ongoing support while also manufacturing and selling consumer products. They target residential and commercial customers seeking specialized cleaning services.

210locations
$176K–$510K
ServicesDublin, OHwww.stanleysteemer.comDisclaimer

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Franchise Costs

Franchise Fee
$50,000
Initial Investment
$175,685 – $509,745
Royalty Rate
7.00%
Brand Fund
4.00%

7% royalty on core business + 3% on related business + up to 4% national advertising fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,742,025
Median Gross Revenue
$1,179,370
Top Quartile Revenue
$13,374,992
Bottom Quartile Revenue
$43,724

Data Based On: Two hundred eight (208) Stanley Steemer franchisees were in operation during all of 2025.

* All figures are directly extracted from the 'NATIONWIDE' section of Item 19. Highest and lowest gross sales are used as proxies for revenue_top_quartile and revenue_bottom_quartile, respectively, as no explicit quartile data was provided. No information on gross profit, net income, net profit, EBITDA, or expense data was found to calculate profit metrics or a profit range.

Extracted Item 19 Section

Avg. Revenue: $1,742,025

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STANLEY STEEMER INTERNATIONAL INC Franchise Analysis

What sets Stanley Steemer apart in the cleaning services world? This veteran brand leverages proprietary tech like the Carpet Cleaning Machine for carpet, upholstery, and HVAC services, building loyalty in residential and commercial markets. Item 19 earnings data paints a picture of high-performing outlets amid low terminations, but a wave of transfers and limited new unit projections raises eyebrows—is the system primed for your investment, or signaling caution?

Item 7 outlines a substantial entry: franchise fee of $50,000 with total investment ranging $175,685 to $509,745, covering vehicles, equipment, and initial inventory from the franchisor. Ongoing fees hit 7% royalty on core cleaning revenue, plus 3% on related services, and up to 4% national ad fund—aligning with category norms but stacking up for mobile operations. Item 19 shines brightly: average gross sales $1,742,025, median $1,179,370 across franchised units, suggesting strong top-line potential in a recession-resistant industry, though variability means top performers drive averages higher.

System health shows stability with 210 franchised locations plus 54 corporate, only 1 termination last year—a green flag versus high-failure cleaning peers. Yet 14 system transfers hint at owner churn, and just 4 projected new units signals modest growth, not explosive expansion. SBA records reveal 14 loans averaging $842,679, indicating franchisees tap big financing for scaling fleets, but check default rates for risks. For hands-on operators eyeing $1M+ revenue, Stanley Steemer's model delivers if you nail local marketing; otherwise, high upfront costs could strain cash flow.

Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How STANLEY STEEMER INTERNATIONAL INC Compares

Key Insights

  • Higher investment than 76% of Cleaning Services franchises
  • One of the lowest SBA loan default rates in Cleaning Services
FranchiseInvestmentFeeRoyaltyLocations
STANLEY STEEMER INTERNATIONAL INC
Current
$176K – $510K$50K7.0%210
COVERALL COMMERCIAL CLEANING FRANCHISE$18K – $64K$16K5.0%5,669
VCS BUSINESS$14K – $37K$5K6.0%1,914
THE MAIDS$82K – $160K$57K6.9%1,517
Chem-Dry$119K – $265K$36K7.0%1,099
MERRY MAIDS$127K – $170K$55K7.0%802
Cleaning Services Average
80 franchises
$175K – $366K$46K7.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 80 Cleaning Services franchises by location count.

SBA Loan History


Historical SBA 7(a) loan data for STANLEY STEEMER INTERNATIONAL INC franchisees (20182024)

Total Loans
14
Average Loan
$842,679
Total Volume
$11.8M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

14 SBA loans on record

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Franchisee Contacts

211 franchisee contacts on file from official FDD filings.

211 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
14
Sold to Franchisees
1
Projected New
4

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Frequently Asked Questions

The total initial investment to open a STANLEY STEEMER INTERNATIONAL INC franchise ranges from $175,685 to $509,745. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.