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STANLEY STEEMER INTERNATIONAL INC
Stanley Steemer International, Inc. franchises provide professional cleaning, restoration, and related services for indoor environments, including carpets, upholstery, flooring, HVAC systems, and air ducts, using proprietary cleaning platforms and equipment like the Stanley Steemer Carpet Cleaning Machine and Steemervac™. The business model involves licensing franchisees to operate mobile cleaning services within specified geographic areas, with the franchisor supplying equipment, chemicals, supplies, and ongoing support while also manufacturing and selling consumer products. They target residential and commercial customers seeking specialized cleaning services.
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Franchise Costs
7% royalty on core business + 3% on related business + up to 4% national advertising fee
Financial Performance
Item 19 Financial Performance
Data Based On: Two hundred eight (208) Stanley Steemer franchisees were in operation during all of 2025.
* All figures are directly extracted from the 'NATIONWIDE' section of Item 19. Highest and lowest gross sales are used as proxies for revenue_top_quartile and revenue_bottom_quartile, respectively, as no explicit quartile data was provided. No information on gross profit, net income, net profit, EBITDA, or expense data was found to calculate profit metrics or a profit range.
Extracted Item 19 Section
Avg. Revenue: $1,742,025
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Unlock financial performance dataSTANLEY STEEMER INTERNATIONAL INC Franchise Analysis
What sets Stanley Steemer apart in the cleaning services world? This veteran brand leverages proprietary tech like the Carpet Cleaning Machine for carpet, upholstery, and HVAC services, building loyalty in residential and commercial markets. Item 19 earnings data paints a picture of high-performing outlets amid low terminations, but a wave of transfers and limited new unit projections raises eyebrows—is the system primed for your investment, or signaling caution?
Item 7 outlines a substantial entry: franchise fee of $50,000 with total investment ranging $175,685 to $509,745, covering vehicles, equipment, and initial inventory from the franchisor. Ongoing fees hit 7% royalty on core cleaning revenue, plus 3% on related services, and up to 4% national ad fund—aligning with category norms but stacking up for mobile operations. Item 19 shines brightly: average gross sales $1,742,025, median $1,179,370 across franchised units, suggesting strong top-line potential in a recession-resistant industry, though variability means top performers drive averages higher.
System health shows stability with 210 franchised locations plus 54 corporate, only 1 termination last year—a green flag versus high-failure cleaning peers. Yet 14 system transfers hint at owner churn, and just 4 projected new units signals modest growth, not explosive expansion. SBA records reveal 14 loans averaging $842,679, indicating franchisees tap big financing for scaling fleets, but check default rates for risks. For hands-on operators eyeing $1M+ revenue, Stanley Steemer's model delivers if you nail local marketing; otherwise, high upfront costs could strain cash flow.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How STANLEY STEEMER INTERNATIONAL INC Compares
Key Insights
- Higher investment than 76% of Cleaning Services franchises
- One of the lowest SBA loan default rates in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
STANLEY STEEMER INTERNATIONAL INC Current | $176K – $510K | $50K | 7.0% | 210 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 80 franchises | $175K – $366K | $46K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 80 Cleaning Services franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for STANLEY STEEMER INTERNATIONAL INC franchisees (2018 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
14 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
211 franchisee contacts on file from official FDD filings.
211 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a STANLEY STEEMER INTERNATIONAL INC franchise ranges from $175,685 to $509,745. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.
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