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SWEETFROG
sweetFrog franchises quick-service restaurants specializing in self-serve frozen yogurt and other frozen dessert products prepared using proprietary recipes, offered on a take-out or eat-in basis along with branded, licensed products. The business model includes traditional restaurants (1,300+ sq ft) and non-traditional formats such as kiosks, standard counters, and mobile vehicles in various locations like malls, airports, and campuses. It targets the general public of all ages, with seasonal demand higher in summer months.
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Franchise Costs
7% royalty (traditional) or 6% (non-traditional) + 2% marketing fee + $49-$60/mo digital menu software + $50-$70/mo POS software subscription
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataSWEETFROG Franchise Analysis
In the competitive frozen yogurt space, SweetFrog's modest footprint hints at untapped potential or hidden hurdles, especially under MTY Food Group's ownership since its franchising debut less than a decade ago. With SBA loan activity suggesting real-world financing but a track record of disputes, the system's trajectory raises eyebrows. What do the financing stats and stagnation reveal about franchisee realities? Unlock to find out.
SweetFrog has been franchising since 2018, yet its system remains tiny at just 15 locations, showing zero growth from 2024 to 2025 per the 2026 FDD—a stark contraction risk in a fast-food dessert niche prone to trends. Item 7 outlines initial investments from $484,050 to $820,500, including a $30,000 franchise fee, with traditional units at 1,300+ sq ft and non-traditional kiosks or mobiles for malls and campuses. Ongoing fees hit 7% royalty for traditional (6% non-traditional), 2% brand/ad fund, plus $49-$60/month digital menu and $50-$70/month POS software—eating into thin margins without Item 19 earnings disclosure, leaving profitability a black box.
SBA data flags concerns: 18 loans averaging $266,706 but a 16.7% default rate signals struggles, higher than many peers. Litigation in the FDD centers on breach of contract, terminations, trademark issues, and franchise law violations by franchisees and developers, pointing to operational friction. Flat growth and no financial performance reps mean high risk for the $500K+ outlay—ideal only for experienced operators betting on seasonal summer boosts and MTY's resources, but data screams caution over expansion hype.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SWEETFROG Compares
Key Insights
- Lower than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SWEETFROG Current | $484K – $821K | $30K | 7.0% | 15 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 8.0% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 133 franchises | $598K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 133 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SWEETFROG franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
18 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
204 franchisee contacts on file from official FDD filings.
204 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily breach of contract, termination disputes, post-termination trademark infringement and compliance, misrepresentation, and state franchise investment protection act violations by current and former franchisees and area developers.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SWEETFROG franchise ranges from $484,050 to $820,500. This includes a franchise fee of $30,000. Ongoing royalty fees are 7.0% of gross sales.
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