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Swig
Swig Franchising, LLC franchises drink shops that specialize in serving specialty drinks and sweets under the Swig brand. Franchisees operate within a system that includes specific standards, methods, policies, and procedures, purchasing required materials and equipment from approved suppliers. The business targets consumers in the competitive market for soda shops, specialty beverages, and sweet treats, competing with national chains and independent operators.
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Franchise Costs
7% royalty + 3% marketing fund + $400/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 56 affiliate-owned stores and 2 franchised stores that operated the entire period from December 27, 2023 to December 31, 2024. The affiliate-owned stores' data for Other Costs, SLEBITDA and SLEBITDA % has been adjusted to account for 7% royalties and 3% marketing fund contributions, representing how they would have performed as franchised stores.
* Average Gross Profit calculated by subtracting Average Prime Costs ($612,581) from Average Gross Sales ($1,219,645). Franchise Adjusted SLEBITDA ($193,746) and Franchise Adjusted SLEBITDA % (15.9%) were used for average_ebitda and ebitda_margin_pct respectively, as these figures are explicitly stated as adjusted for royalties and marketing fund contributions to represent franchised operations. The best_guess_profit_low and best_guess_profit_high are derived from the minimum and maximum values of the Franchise Adjusted SLEBITDA provided in Table 2.
Extracted Item 19 Section
Avg. Revenue: $1,219,645
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Unlock financial performance dataSwig Franchise Analysis
Utah's Swig is shaking up the beverage game with dirty sodas and sweet treats, drawing crowds to its drive-thru shops. Item 19 lays bare revenue and profit data from real units, while explosive early growth hints at massive potential. But can a newcomer sustain that momentum against bigger players like Starbucks or local indies?
Item 7 details the hefty initial investment of $608,400 to $1,718,000, covering build-out for a 1,500-2,500 sq ft drive-thru shop, equipment, and inventory—think $39,500 franchise fee plus ongoing 7% royalty, 3% ad fund, and $400 monthly tech fee. With only 16 franchised units versus 73 corporate stores, Swig's system is young, franchising since 2022 from Sandy, UT. Growth exploded from 2 franchised locations in 2023 to 18 in 2024 (+800%), with 41 new units projected, signaling strong backing from parent Swig Stores, LLC.
Item 19 shines: average gross revenue $1,219,645, median $1,161,632 across units, but EBITDA margin at 0% and profit range from -$5,364 to $469,242 show variability—top performers thrive, laggards scrape by. No contraction or high terminations noted, but the razor-thin margins mean execution is everything in this competitive soda niche. If you're eyeing quick returns in beverages, Swig's data screams high-risk, high-reward; compare to established chains before signing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Swig Compares
Key Insights
- Higher investment than 100% of Beverages franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Swig Current | $608K – $1.7M | $40K | 7.0% | 16 |
| JAMBA | $150K – $350K | $36K | 6.0% | 709 |
| KUNG FU TEA | $169K – $378K | $37K | 4.0% | 385 |
| SHARETEA | $276K – $606K | $12K | 6.0% | 146 |
| DING TEA | $195K – $324K | $30K | N/A | 101 |
| FENG CHA | $207K – $583K | $30K | 5.0% | 87 |
Beverages Average 22 franchises | $266K – $586K | $38K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 22 Beverages franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
24 franchisee contacts on file from official FDD filings.
24 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Swig franchise ranges from $608,400 to $1,718,000. This includes a franchise fee of $39,500. Ongoing royalty fees are 7.0% of gross sales.