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THE AGENCY
The Agency franchise enables operators to establish and manage real estate brokerage offices under The Agency® brand, as part of a global network serving high-end real estate buyers and sellers. Franchisees operate from licensed broker offices, leveraging proprietary electronic platforms, innovative advertising, public relations, and operational systems to promote brand standards and client satisfaction. The business model focuses on franchising rights to use trademarks, training, marketing, and support infrastructure for competitive real estate brokerage services.
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Franchise Costs
4.5% royalty + 1.25% marketing/technologies fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataHow THE AGENCY Compares
Key Insights
- Higher investment than 100% of Real Estate Brokerage franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE AGENCY Current | $120K – $896K | $48K | 4.5% | 77 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $36K – $286K | $25K | 6.0% | 1,685 |
| SOTHEBY'S INTERNATIONAL REALTY | $47K – $332K | $25K | 6.0% | 672 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $34K – $267K | $25K | N/A | 434 |
Real Estate Brokerage Average 22 franchises | $48K – $286K | $24K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 22 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+13 more states
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Unlock location growth dataFranchisee Contacts
71 franchisee contacts on file from official FDD filings.
71 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily antitrust claims related to broker commissions, one Telephone Consumer Protection Act (TCPA) violation claim, and one claim related to alleged disparagement of a property.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE AGENCY franchise ranges from $119,600 to $896,150. This includes a franchise fee of $47,500. Ongoing royalty fees are 4.5% of gross sales.
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