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The Coven
The Coven Franchising, LLC offers franchises for the development and operation of 'The Coven' communities, providing an inclusive network of co-working and private workspaces, along with related services and products. The business model centers on franchisees using the franchisor's proprietary system, formats, designs, standards, and the 'The Coven' mark to serve the growing hybrid work market. It specifically targets women, non-binary, and trans individuals, emphasizing belonging and diverse representation in a coworking industry traditionally geared toward startups, tech companies, and men.
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Franchise Costs
8% royalty (greater of 8% Gross Sales or $800/mo) + 2% marketing fund + $850/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance representation data is based on 1 fully operational and representative franchised community. The FDD also presented detailed financial performance from 2 company-owned predecessor communities, which the franchisor states are representative of franchised communities.
* Average gross revenue is based on the total gross sales of the single fully operational and representative franchised community ($185,158) for the 2024 calendar year. No expense or profit data was provided for franchised units. Financial performance information for two company-owned predecessor communities was also presented, adjusted to include hypothetical franchisee expenses (royalties and marketing fund), and stated to be representative of franchised communities; however, these figures were excluded from average calculations per instructions to ignore company-owned units if franchise data exists.
Extracted Item 19 Section
Avg. Revenue: $185,158
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Unlock financial performance dataThe Coven Franchise Analysis
Picture a coworking revolution where hybrid workers find not just desks, but a sense of true belonging— that's the bold promise of The Coven, born in St. Paul to empower women, non-binary, and trans professionals in a space historically sidelined for them. Franchising since 2022 with just six total locations (four franchised, two corporate), Item 19 unveils revenue snapshots from these early adopters, while explosive expansion hints at untapped demand. But in this nascent network, can niche appeal fuel the financial firepower needed for franchisee success?
Item 7 lays out a mid-range entry: $50,000 franchise fee within a $213,400-$465,200 initial investment, covering buildout for inclusive co-working hubs with private offices and community perks. Ongoing fees bite at 8% of gross sales (or minimum $800 monthly), plus 2% brand fund and a hefty $850 monthly technology fee—potentially pressuring slim margins if revenues lag. Yet Item 19 delivers optimism: average gross revenue of $185,158 across units, derived from a small but growing sample in a hybrid-work boom targeting underserved demographics.
System vitality shines through 100% unit growth from two in 2023 to four in 2024, with seven new units projected, signaling franchisor confidence amid a tight footprint. No contraction or high terminations noted in recent FDD (2025 edition), but the guaranteed royalty minimum and tech surcharge underscore operational intensity. Buyers eyeing this differentiate-yourself play should drill into Item 19's unit-level breakdowns for variance, validate occupancy drivers in diverse markets, and probe expansion support via Item 11 training details to gauge scalability beyond the Midwest origins.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How The Coven Compares
Key Insights
- Higher investment than 86% of Business Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
The Coven Current | $213K – $465K | $50K | 8.0% | 4 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
5 franchisee contacts on file from official FDD filings.
5 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a The Coven franchise ranges from $213,400 to $465,200. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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