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The Designery
The Designery franchise provides design and installation services for kitchen, bath, and closet projects in new construction and renovations for both residential and commercial properties. Franchisees operate under the proprietary mark 'The Designery' using a proprietary business system, selling approved products and services from a leased retail showroom/office in a designated territory. The target market includes homeowners and commercial property owners seeking remodeling solutions.
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Franchise Costs
Blended 7%-5% tiered royalty + 2% brand fund + $500/mo marketing management + $599/mo technology + $249/mo online presence + $250-300/mo software (kitchen/closet).
Financial Performance
Item 19 Financial Performance
Data Based On: Financial data for two franchised locations open for the full 2024 Measurement Period.
* Calculated average gross revenue from two locations: ($1777377 + $921781) / 2 = $1349579.00 Calculated average gross profit from two locations: ($776490 + $371745) / 2 = $574117.50 Calculated average net profit (referred to as 'Adjusted Profit' in the document) from two locations: ($244230 + $100489) / 2 = $172359.50
Extracted Item 19 Section
Avg. Revenue: $1,349,579
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Unlock financial performance dataThe Designery Franchise Analysis
Explosive growth in the home improvement sector has put The Designery on the map since franchising began in 2021, with unit counts surging in recent years. Item 19 earnings data offers a clear window into performance potential, while a solid track record of SBA financing hints at accessible capital paths for buyers. But a recent termination dispute raises questions—does this young brand's momentum outweigh the early friction?
Item 7 lays out the initial investment from $185,439 to $420,439, covering a $54,900 franchise fee, leased showroom setup, inventory, and working capital for kitchen, bath, and closet design services. Ongoing fees blend a tiered royalty dropping from 7% to 5%, plus 2% brand fund, $500/month marketing, $599/month tech, $249/month online presence, and $250-300/month software—totaling around 10-12% of revenue in outflows. Item 19 shines with average gross revenue of $1,349,579 across reporting units, suggesting strong top-line potential in residential and commercial remodeling markets, especially with 12 SBA loans averaging $261,183 approved.
System health shows 73 locations by 2024 after jumping 248% from 21 in 2023, with 28 projected new units, just 1 termination, and 1 transfer—impressive stability for a brand headquartered in Huntersville, NC. Litigation notes flag a single dispute over royalties, abandonment claims, and franchisee counterclaims of misrepresentation, resolved but worth scrutinizing in Item 20. For buyers eyeing services with high tickets, this data points to scalable returns if you nail territory execution, though the fee stack and youth of the system demand close financial modeling.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How The Designery Compares
Key Insights
- Higher investment than 78% of Home Improvement franchises
- Higher than average SBA loan default rate in Home Improvement
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
The Designery Current | $185K – $420K | $55K | 7.0% | 73 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| Five Star Bath Solutions | $162K – $334K | $60K | 6.0% | 306 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
Home Improvement Average 64 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+1 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for The Designery franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
12 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Termination dispute including breach of contract, failure to remit royalties and advertising fees, and abandonment, with counterclaims by franchisee for fraudulent misrepresentation and breach of good faith.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a The Designery franchise ranges from $185,439 to $420,439. This includes a franchise fee of $54,900. Ongoing royalty fees are 7.0% of gross sales.
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