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THE MAIDS
The Maids franchise provides household maintenance and cleaning services through franchised and company-owned territories. Franchisees operate cleaning businesses that deliver efficient home cleaning services using maid teams and vehicles, potentially incorporating the Mr. Clean trademark. The target market consists of residential customers in defined territories who lack the time or desire to clean their homes regularly.
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Franchise Costs
Tiered royalty 6.9% to 3.9% of gross revenues + 2% marketing fund + 0.25% technology innovation fund + $140-$225/mo software and support fee (additional $85/mo per extra office)
Financial Performance
Item 19 Financial Performance
Data Based On: 97 Franchised Outlets operating in 338 Territories that were in operation for the full Measurement Period or closed during the Measurement Period and that submitted complete reports to us
* The document provides detailed revenue data for 97 franchised outlets from Table II on page 3. It also presents a separate Statement of Revenue and Expense Information for Company-Owned Outlets on pages 4 and 5. Due to explicit statements on page 4 about differences in fee structures (specifically, lower Continuing License Fee and National Marketing & Tech Innovation Fees for Company-Owned Outlets compared to Franchised Outlets), it is inappropriate to apply company-owned expense percentages to estimate profit figures for franchised outlets. Therefore, specific profit/income figures (gross profit, net income, net profit, EBITDA) and profit range estimates (best_guess_profit_low/high) for franchised outlets cannot be accurately derived or reliably estimated from the provided text and are set to null.
Extracted Item 19 Section
Avg. Revenue: $1,184,667
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Unlock financial performance dataTHE MAIDS Franchise Analysis
Imagine scaling a cleaning service into a high-revenue operation backed by a 40-year brand and even a Mr. Clean partnership. The Maids' 2026 FDD Item 19 unveils standout earnings potential that outpaces many in residential cleaning, while their SBA lending history signals operational resilience. Yet terminations and ex-franchisee disputes raise questions: does this system's polish justify the steep entry barriers for ambitious operators?
Item 7 pegs total investment at $117,720-$141,200, with a $60,000 franchise fee that's premium for cleaning services—above the $20K-$40K category norm—covering territory rights, vehicles, and training. Royalties start at 6.9% of gross revenues, tiering down to 3.9% as volume grows, plus 2% ad fund, 0.25% tech fund, and $140-$225 monthly software fees ($85 per extra office). Item 19 shines: average gross revenue hits $1,184,667 across reporting units, though median $764,051 shows some variability; no bottom-quartile data, but high performers thrive in dense residential markets. SBA stats bolster confidence—55 loans averaging $306,596 with just 3.6% default rate, far below the 15-20% small business average, indicating franchisees handle debt well.
System metrics paint a mature but slow-growth picture: 338 franchise locations plus 31 corporate, franchising since 1980 from Omaha HQ. Recent year saw 11 terminations amid 4 transfers and only 4 projected new units, signaling contraction risks versus explosive categories like fitness or food. Litigation clusters around breach of agreement, unpaid royalties, promissory notes, and non-compete fights with ex-franchisees—standard for services but a flag for operational intensity. For hands-on owners eyeing $500K+ EBITDA potential (implied by top revenues minus fees), The Maids offers proven scale if you nail team management and territory density; weaker candidates face royalty grind and modest expansion support.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE MAIDS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE MAIDS Current | $118K – $141K | $60K | 6.9% | 338 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for THE MAIDS franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
55 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
168 franchisee contacts on file from official FDD filings.
168 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily breach of franchise agreement, unpaid fees/royalties, promissory note collections, and post-termination trademark infringement and non-compete disputes with former franchisees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE MAIDS franchise ranges from $117,720 to $141,200. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.9% of gross sales.
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