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THE MAIDS
The Maids franchise provides household maintenance and cleaning services through franchised and company-owned territories. Franchisees operate cleaning businesses that deliver efficient home cleaning services using maid teams and vehicles, potentially incorporating the Mr. Clean trademark. The target market consists of residential customers in defined territories who lack the time or desire to clean their homes regularly.
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Franchise Costs
3.9% to 6.9% royalty + 0.25% technology fund + 2% marketing fund + $140/mo software & support
Financial Performance
Item 19 Financial Performance
Data Based On: 97 Franchised Outlets operating in 338 Territories that were in operation for the full Measurement Period or closed during the Measurement Period and that submitted complete reports.
* Average gross revenue and median gross revenue for franchised outlets are directly extracted from Table II, 'Revenue for Reporting Franchised Outlets' section on page 3. No explicit data for gross profit, net income, net profit, EBITDA, or profit quartiles for franchised outlets was provided. Expense and profit data were only available for company-owned outlets (pages 4-5), which were not used for franchise profit estimations as per instructions.
Extracted Item 19 Section
Avg. Revenue: $1,184,667
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Unlock financial performance dataTHE MAIDS Franchise Analysis
Imagine scaling a cleaning service into a high-revenue operation backed by a 40-year brand and even a Mr. Clean partnership. The Maids' 2026 FDD Item 19 unveils standout earnings potential that outpaces many in residential cleaning, while their SBA lending history signals operational resilience. Yet terminations and ex-franchisee disputes raise questions: does this system's polish justify the steep entry barriers for ambitious operators?
Item 7 pegs total investment at $117,720-$141,200, with a $60,000 franchise fee that's premium for cleaning services—above the $20K-$40K category norm—covering territory rights, vehicles, and training. Royalties start at 6.9% of gross revenues, tiering down to 3.9% as volume grows, plus 2% ad fund, 0.25% tech fund, and $140-$225 monthly software fees ($85 per extra office). Item 19 shines: average gross revenue hits $1,184,667 across reporting units, though median $764,051 shows some variability; no bottom-quartile data, but high performers thrive in dense residential markets. SBA stats bolster confidence—55 loans averaging $306,596 with just 3.6% default rate, far below the 15-20% small business average, indicating franchisees handle debt well.
System metrics paint a mature but slow-growth picture: 338 franchise locations plus 31 corporate, franchising since 1980 from Omaha HQ. Recent year saw 11 terminations amid 4 transfers and only 4 projected new units, signaling contraction risks versus explosive categories like fitness or food. Litigation clusters around breach of agreement, unpaid royalties, promissory notes, and non-compete fights with ex-franchisees—standard for services but a flag for operational intensity. For hands-on owners eyeing $500K+ EBITDA potential (implied by top revenues minus fees), The Maids offers proven scale if you nail team management and territory density; weaker candidates face royalty grind and modest expansion support.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE MAIDS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE MAIDS Current | $118K – $141K | $60K | 3.9% | 394 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| JANI-KING | $50K – $138K | $40K | 10.0% | 4,731 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| ANAGO OF MINNEAPOLIS | $13K – $68K | $31K | 10.0% | 1,868 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
Cleaning Services Average 84 franchises | $185K – $384K | $46K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 84 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+28 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for THE MAIDS franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
55 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
168 franchisee contacts on file from official FDD filings.
168 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily disputes involving breach of franchise agreements, non-payment of fees, trademark infringement, and misappropriation of trade secrets.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE MAIDS franchise ranges from $117,720 to $141,200. This includes a franchise fee of $60,000. Ongoing royalty fees are 3.9% of gross sales.
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