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TIDE CLEANERS

TIDE CLEANERS

Tide Cleaners franchises retail dry cleaning outlets that provide premium dry cleaning, laundering, and related fabric and garment care services and products under the Tide Cleaners brand using proprietary products, processes, and system standards. The business model includes various store formats such as Plant Stores, Central Plant Stores, Drop Stores, and Virtual Stores, with options for new construction or conversions. The target market is consumers seeking high-quality garment care services, including pickup and delivery options.

223locations
$710K–$1506K
Since 2009
ServicesCincinnati, OHThe Procter & Gamble Companywww.tidecleaners.comDisclaimer

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Franchise Costs

Franchise Fee
$50,000
Initial Investment
$709,700 – $1,505,800
Royalty Rate
6.50%
Brand Fund
2.00%
Fixed Monthly Fees
$1,000 – $1,500

6.5% royalty + 2% brand development fund + $500/mo technology support + $500-$1,000/mo computer systems maintenance for Plant Store

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$730,802

Data Based On: 119 franchised Tide Cleaners Outlets (49 Plant Stores and 70 Drop Stores) open from July 1, 2022 through June 30, 2023. Profit estimates are based on a subset of 16 franchised Plant Stores Not Servicing Outlets open over 3 years.

* Average gross revenue calculated as a weighted average of Plant Stores and Drop Stores from the 'SALES OF FRANCHISED TIDE CLEANERS OUTLETS' table (Page 1): (49 Plant Stores * $1,059,983 + 70 Drop Stores * $500,376) / (49 + 70) = $730,802. No overall median gross revenue, top quartile, or bottom quartile revenue could be determined from the provided data for the combined sample. 'Net Controllable Income' is explicitly stated to exclude various expenses (rent, taxes, interest, depreciation/amortization, etc. as per Note 9 on Page 8), so it does not represent standard net income, net profit, or EBITDA. Best guess profit range is estimated by taking 'Net Controllable Income Less Royalty' from 'PLANT STORES NOT SERVICING OUTLETS OPENED OVER 3 YEARS' (Page 3: $384,334 based on Net Sales of $1,260,113) and further deducting an estimated 10% to 20% of Net Sales for the explicitly excluded expenses. Best Guess Profit High: $384,334 - (10% of $1,260,113) = $258,323. Best Guess Profit Low: $384,334 - (20% of $1,260,113) = $132,311.

Extracted Item 19 Section

Avg. Revenue: $730,802

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TIDE CLEANERS Franchise Analysis

Ever wonder what happens when a consumer giant like Procter & Gamble dives into franchising dry cleaning? Tide Cleaners leverages that powerhouse branding for premium garment care, from drop stores to full plants, with Item 19 laying out revenue and profit snapshots that could turn heads. But with various store formats and added tech fees, does the system deliver returns worth the upscale investment—or is it all suds and no spin cycle?

Item 7 details the hefty initial investment of $709,700 to $1,505,800, covering $50,000 franchise fee plus buildout for formats like Plant Stores (higher end) or simpler Drop Stores. Ongoing fees hit 6.5% royalty, 2% brand fund, plus $500 monthly tech support and $500-$1,000 computer maintenance for Plants—stacking up to noticeable outflows. Item 19 shines with average gross revenues of $730,802 across units, translating to estimated profits of $132,311 to $258,323, solid for cleaning services but demanding volume in a competitive market.

The system's 223 franchise locations plus 9 corporate show steady health, up 4% from 203 to 211 units (now at 223), with 11 projected new openings and just 3 transfers signaling stability over volatility. P&G's backing adds proprietary products and national pull, targeting upscale consumers with pickup/delivery perks. For buyers eyeing $700K+, these figures suggest viability if you nail location and operations, especially versus independents lacking the brand muscle.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How TIDE CLEANERS Compares

Key Insights

  • Higher investment than 96% of Cleaning Services franchises
FranchiseInvestmentFeeRoyaltyLocations
TIDE CLEANERS
Current
$710K – $1.5M$50K6.5%223
COVERALL COMMERCIAL CLEANING FRANCHISE$18K – $64K$16K5.0%5,669
VCS BUSINESS$14K – $37K$5K6.0%1,914
THE MAIDS$82K – $160K$57K6.9%1,517
Chem-Dry$119K – $265K$36K7.0%1,099
MERRY MAIDS$127K – $170K$55K7.0%802
Cleaning Services Average
78 franchises
$177K – $370K$46K7.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1TX
81
2AZ
22
3FL
21
4IL
18
5CO
10
6NC
10
7IN
8
8NV
6
9UT
5
10MN
5
11KS
4
12NJ
4
13OK
3
14NE
3
15CT
3

+8 more states

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Franchisee Contacts

212 franchisee contacts on file from official FDD filings.

212 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
3
Transfers
3
Sold to Franchisees
0
Projected New
11

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Frequently Asked Questions

The total initial investment to open a TIDE CLEANERS franchise ranges from $709,700 to $1,505,800. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.5% of gross sales.