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TIDE CLEANERS
Tide Cleaners franchises retail dry cleaning outlets that provide premium dry cleaning, laundering, and related fabric and garment care services and products under the Tide Cleaners brand and trademarks. Franchisees can operate in various formats including Plant Stores, Central Plant Stores, Drop Stores, and Virtual Stores, using proprietary products, processes, and system standards specified by the franchisor. The business model targets the general public seeking high-quality garment care services, competing in the established dry cleaning and laundry market.
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Franchise Costs
6.5% royalty + 3.5% brand fund + $500-$1,000/mo computer systems maintenance fee
Financial Performance
Item 19 Financial Performance
Data Based On: 140 franchised Tide Cleaners Outlets (49 Plant Stores and 91 Drop Stores) that operated from July 1, 2024 through June 30, 2025.
* Calculated weighted average gross revenue from 49 Plant Stores (average $1,225,693) and 91 Drop Stores (average $548,202) out of 140 total franchised outlets for July 1, 2024 - June 30, 2025. Profit metrics (gross profit, net income, net profit, EBITDA, and related profit range) are not explicitly provided or cannot be reliably inferred for this specific sample of 140 outlets.
Extracted Item 19 Section
Avg. Revenue: $785,324
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Unlock financial performance dataTIDE CLEANERS Franchise Analysis
Picture Procter & Gamble, the detergent giant behind Tide, pivoting into franchising with premium dry cleaning outlets that blend proprietary products and flexible store formats. Item 19 delivers transparent revenue insights, while a single-digit termination count and modest growth projections signal operational steadiness in a mature market. Yet, backed by a household name, can this model deliver the returns to justify seven-figure startup costs?
Item 7 lays out the financial entry: franchise fee of $50,000 within a total investment range of $709,700 to $1,505,800, depending on format—Plant Stores demand more upfront than Drop or Virtual Stores. Ongoing fees hit 6.5% royalty plus 3.5% brand/ad fund, topped by $500-$1,000 monthly for computer systems. Item 19 shines with average gross revenue of $785,324 across units, a solid benchmark in garment care, though profitability hinges on local volume and efficiency; no net profit figures are provided, so buyers must probe expenses like labor and utilities in this service-heavy sector.
System metrics from Item 20 paint a healthy but deliberate expansion: 256 locations in 2024 swelling to 266 in 2025 (+4%), fueled by 11 projected new units, just 1 termination, and 2 transfers—far below industry volatility for cleaning franchises. Franchising since 2009 under P&G's Cincinnati HQ adds credibility and supply chain perks, targeting everyday consumers in a $10B+ U.S. dry cleaning space. For buyers eyeing stability over hyper-growth, these numbers suggest viability, but vetting Item 21 outlet performance and regional saturation will clarify if $785K sales translate to your bottom line.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How TIDE CLEANERS Compares
Key Insights
- Higher investment than 95% of Cleaning Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
TIDE CLEANERS Current | $710K – $1.5M | $50K | 6.5% | 256 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+10 more states
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Unlock location growth dataFranchisee Contacts
243 franchisee contacts on file from official FDD filings.
243 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a TIDE CLEANERS franchise ranges from $709,700 to $1,505,800. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.5% of gross sales.
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