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Tide Laundromat
Tide Laundromat is a franchise offering retail laundromat businesses that provide premium laundering services, related products, and use proprietary detergents, equipment, and processes under the Tide brand. The business model involves franchising new construction or converted laundromats, often through multi-unit development rights agreements requiring at least three locations, with support from affiliates for supplies and systems. It targets entrepreneurs interested in branded, high-quality self-service and full-service laundry operations serving general consumers in suitable geographic areas.
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Franchise Costs
6.5% royalty + 2% brand fund + $750/mo technology fee + $4,500/yr ($375/mo) PGP service fee
Financial Performance
Item 19 Financial Performance
Data Based On: Three franchised Tide Laundromat Businesses in operation for more than one year, for the period from July 1, 2024 through June 30, 2025.
* Average Gross Profit calculated as Average Net Sales ($1,199,889) * (1 - Cost of Sales percentage (0.18)). Net Controllable Income and Net Controllable Income Less Royalty are provided, but the document explicitly states that many significant expenses (e.g., rent, real estate taxes, legal fees, interest, depreciation, amortization) are NOT reflected in the controllable expenses table. Therefore, 'Net Controllable Income' does not represent actual net income or profit, and a reliable best guess for actual profit cannot be made.
Extracted Item 19 Section
Avg. Revenue: $1,199,889
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Unlock financial performance dataTide Laundromat Franchise Analysis
Picture everyday laundry transformed by a detergent giant's muscle—Tide Laundromat leverages Procter & Gamble's powerhouse brand for premium self-service and full-service operations. With proprietary detergents, top-tier equipment, and multi-unit development often starting at three locations, this isn't your corner coin-op. Item 19 lays bare revenue stats across its young system, but can the massive upfront outlay deliver the cash flow to match the hype?
Item 7 in the 2025 FDD pegs total investment at $1,751,885 to $2,257,682, including a $50,000 franchise fee, with new-build or conversion models demanding serious capital for real estate, equipment, and P&G-supplied detergents. Ongoing fees stack up via Item 6: 6.5% royalty on gross sales, 2% brand fund, plus fixed $750 monthly technology fee and $375 monthly PGP service fee—equating to about 8.5% effective if tech/PGP hit averages. Item 19 shines brightly, disclosing average gross revenue of $1,199,889 and median $1,116,565 across eight units, suggesting strong top-line potential in a recession-proof niche where laundromats hum regardless of economy.
System momentum screams opportunity: just three years into franchising (since 2022), locations jumped 167% from three in 2024 to eight in 2025, with seven new units projected and three transfers signaling owner mobility. Backed by Cincinnati-based P&G, supply chain reliability and brand pull give an edge over indie laundries, but small footprint means unproven scalability. Buyers eyeing multi-unit paths should drill into geographic availability, affiliate support contracts, and comp store performance trends to gauge if $1.2M averages scale beyond early adopters.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Tide Laundromat Compares
Key Insights
- Higher investment than 100% of Cleaning Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Tide Laundromat Current | $1.8M – $2.3M | $50K | 6.5% | 8 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
8 franchisee contacts on file from official FDD filings.
8 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Tide Laundromat franchise ranges from $1,751,885 to $2,257,682. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.5% of gross sales.
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