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Trua Senior Living Locators
Trua Senior Living Locators is a franchise that provides senior living placement services to senior citizens and their families, including one-on-one consultations, comprehensive assessments, personalized tours, and related resources to help select compatible senior living accommodations. The business model involves licensing a proprietary system with specific marks, supplies, and procedures for operation within designated territories, often from a home-based office. It targets seniors needing assistance with relocation and their family members seeking personalized senior care solutions.
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Franchise Costs
8% royalty (min $650/mo for 1 territory) + greater of 2% or $300/mo brand fund + $200-$500/mo technology + $125/mo accounting software
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data for one Operational Franchise Outlet operating during the 2025 Calendar Year.
* Gross revenue for the single Operational Franchise Outlet is taken directly from Table 3. No other specific profit or expense data for a Franchise Outlet is provided in Item 19 to allow for calculation of profit metrics.
Extracted Item 19 Section
Avg. Revenue: $309,609
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Unlock financial performance dataTrua Senior Living Locators Franchise Analysis
The senior care boom has spawned agile referral services like this home-based locator franchise, entering franchising just recently with a model centered on personalized placements. Item 19 financials offer a glimpse into early earnings potential, paired with aggressive expansion signals. Yet for such a nascent system, does the hype match the hard data on sustainability?
Trua Senior Living Locators began franchising in 2023 from Fort Mitchell, KY, hitting 4 franchise locations plus 1 corporate-owned by the latest FDD (2026). System growth exploded +150% from 2 total locations in 2024 to 5 in 2025, with 6 new units projected—impressive velocity for a startup brand in senior placement. This trajectory suggests strong initial demand in an aging population market, but the tiny footprint (under 10 units total) raises flags on proven scalability; no contraction yet, but Item 20 lacks long-term stability data, typical for young franchisors.
Entry costs stay accessible at $73,150-$119,095 total investment, driven by a $52,500 franchise fee for exclusive territories operable from home. Ongoing fees bite at 8% royalty (minimum $650/month per territory), 2% brand fund or $300/month, $200-$500/month tech, and $125/month accounting—potentially 10-12% of sales for average performers. Item 19 reports $309,609 average gross revenue across units, a solid figure for low-overhead senior consulting that implies decent cash flow potential post-fees (assuming 30-40% margins common in referrals). For hands-on operators eyeing senior care without facilities, the numbers tempt, but the untested brand demands caution amid high franchisor reliance.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Trua Senior Living Locators Compares
Key Insights
- Lower investment than 79% of Senior Care franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Trua Senior Living Locators Current | $73K – $119K | $53K | 8.0% | 4 |
| SYNERGY HOME CARE | $80K – $164K | $55K | 5.0% | 626 |
| RIGHT AT HOME | $75K – $119K | $50K | 5.0% | 566 |
| Visiting Angels | $125K – $171K | $65K | 3.0% | 541 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
Senior Care Average 43 franchises | $159K – $337K | $62K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
6 franchisee contacts on file from official FDD filings.
6 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Trua Senior Living Locators franchise ranges from $73,150 to $119,095. This includes a franchise fee of $52,500. Ongoing royalty fees are 8.0% of gross sales.