Trua Senior Living Locators
Trua Senior Living Locators is a franchise that provides senior living placement services to senior citizens and their families, including one-on-one consultations, comprehensive assessments, personalized tours, and related resources to help select compatible senior living accommodations. The business model involves licensing a proprietary system with specific marks, supplies, and procedures for operation within designated territories, often from a home-based office. It targets seniors needing assistance with relocation and their family members seeking personalized senior care solutions.
Franchise Costs
8% royalty (min $650/mo for 1 territory) + greater of 2% or $300/mo brand fund + $200-$500/mo technology + $125/mo accounting software
How Trua Senior Living Locators Compares
Key Insights
- Lower investment than 77% of Senior Care franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Trua Senior Living Locators Current | $73K – $119K | $53K | 8.0% | 4 |
| SYNERGY HOME CARE | $78K – $159K | $53K | 5.0% | 550 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K – $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K – $219K | $50K | 5.0% | 238 |
Senior Care Average 43 franchises | $158K – $336K | $62K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
Franchisee Contacts
6 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
6 Contacts Available
Unlock all Trua Senior Living Locators franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Trua Senior Living Locators franchise ranges from $73,150 to $119,095. This includes a franchise fee of $52,500. Ongoing royalty fees are 8.0% of gross sales.
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