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TRUBLUE
TruBlue Home Service Ally franchises provide residential and commercial maintenance, repair, yard care, snow removal, senior home safety modifications, residential cleaning services, and property management services. The business model involves franchising these home services to operators who manage employees or contractors to perform the work, distinguishing through brand recognition, standardized quality, and targeted marketing. Primary target markets include busy affluent professionals, seniors, individuals recuperating from injury or illness, and those with disabilities.
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Franchise Costs
6% royalty + 2% national branding fee + $195/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 42 franchise owners had units open for at least one year under continuous ownership, were operated on a full time basis with a handyman on staff and reported Gross Revenue from January 1, 2025 through December 31, 2025.
* Average Gross Revenue ($438,095) and Median Gross Revenue ($347,879) are extracted directly from the 'Cumulative Franchisees' table, representing the overall performance of the 42 reporting units. This overall average was cross-verified by calculating a weighted average from the individual quartile averages and franchise counts: (10*$845,486 + 10*$422,903 + 11*$305,902 + 11*$213,744) / 42 = $438,095.14. Revenue top quartile ($845,486) is the Average Gross Revenues for the First Quartile. Revenue bottom quartile ($213,744) is the Average Gross Revenues for the Fourth Quartile. No gross profit, net income, net profit, or EBITDA figures or sufficient expense data were provided to calculate profit ranges, as explicitly stated that 'Gross Revenue figures do not reflect the costs of sales, other operating expenses, or other costs or expenses that must be deducted from Gross Revenue to obtain your net income or profit.'
Extracted Item 19 Section
Avg. Revenue: $438,095
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Unlock financial performance dataTRUBLUE Franchise Analysis
In the home services arena, TruBlue carves a niche serving seniors, busy professionals, and those needing repairs or modifications with its versatile lineup from yard care to safety upgrades. The 2026 FDD's Item 19 drops revenue benchmarks that highlight real unit performance, while litigation-free status and modest footprint add layers to its story. But with expansions planned alongside some operator shifts, is TruBlue's model primed for your portfolio or hiding scalability hurdles?
Financials hit straightforward: Item 7 pegs total investment at $70,050-$96,400, kicked off by a $49,900 franchise fee, covering territory, training in Cincinnati, and initial marketing push. Ongoing hits are 6% royalty on gross sales, 2% brand fund, plus a flat $195 monthly tech fee—keeping ops lean without liquid asset mandates beyond standard. Item 19 shines with average gross revenue of $438,095 and median $347,879 across existing units, signaling solid top-line potential for hands-off managers using contractors, though profitability hinges on local labor scaling in affluent markets.
System vitality shows 135 locations since 2011, with 20 projected new units signaling franchisor push, but 6 terminations and 14 transfers last year flag operator churn—not alarming for services but worth probing FDD Item 20 contacts. SBA data bolsters credibility: 13 loans averaging $131,862, proving bankability for qualified buyers. For home services seekers eyeing recession-resistant demand from aging boomers, TruBlue offers accessible entry and disclosed earnings edge over non-19 peers, but validate medians against your drive-thru-the-numbers math.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How TRUBLUE Compares
Key Insights
- Lower investment than 88% of Home Services franchises
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
TRUBLUE Current | $70K – $96K | $50K | 6.0% | 135 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| ONE HOUR AIR CONDITIONING AND HEATING; | $143K – $287K | $43K | 6.0% | 418 |
Home Services Average 137 franchises | $144K – $272K | $52K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for TRUBLUE franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
107 franchisee contacts on file from official FDD filings.
107 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a TRUBLUE franchise ranges from $70,050 to $96,400. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.
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