TRUBLUE

TRUBLUE

TruBlue Home Service Ally franchises provide residential and commercial maintenance, repair, yard care, snow removal, senior home safety modifications, residential cleaning services, and property management services. The business model involves franchising these home services to operators who manage employees or contractors to perform the work, distinguishing through brand recognition, standardized quality, and targeted marketing. Primary target markets include busy affluent professionals, seniors, individuals recuperating from injury or illness, and those with disabilities.

135
Locations
$70K–$96K
Investment
Since 2011
Franchising
Download FDD
ServicesCincinnati, OHwww.TruBlueAlly.comDisclaimer

Franchise Costs


Franchise Fee
$49,900
Item 5 of FDD
Initial Investment Range
$70,050 $96,400
Low: $70,050High: $96,400
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD
Fixed Monthly Fees
$195 – $195
Item 6 of FDD

6% royalty + 2% national branding fee + $195/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0

Data Based On: 42 franchise owners had units open for at least one year under continuous ownership, were operated on a full time basis with a handyman on staff and reported Gross Revenue from January 1, 2025 through December 31, 2025.

* Average Gross Revenue ($438,095) and Median Gross Revenue ($347,879) are extracted directly from the 'Cumulative Franchisees' table, representing the overall performance of the 42 reporting units. This overall average was cross-verified by calculating a weighted average from the individual quartile averages and franchise counts: (10*$845,486 + 10*$422,903 + 11*$305,902 + 11*$213,744) / 42 = $438,095.14. Revenue top quartile ($845,486) is the Average Gross Revenues for the First Quartile. Revenue bottom quartile ($213,744) is the Average Gross Revenues for the Fourth Quartile. No gross profit, net income, net profit, or EBITDA figures or sufficient expense data were provided to calculate profit ranges, as explicitly stated that 'Gross Revenue figures do not reflect the costs of sales, other operating expenses, or other costs or expenses that must be deducted from Gross Revenue to obtain your net income or profit.'

Extracted Item 19 Section

How TRUBLUE Compares

Key Insights

  • Lower investment than 88% of Home Services franchises
  • Higher than average SBA loan default rate in Home Services
FranchiseInvestmentFeeRoyaltyLocations
TRUBLUE
Current
$70K – $96K$50K6.0%135
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$150K – $177K$127K10.0%653
SIGN GYPSIES$4K – $5K$1KN/A587
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
Home Services Average
136 franchises
$143K – $285K$52K7.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.

SBA Loan History


Historical SBA 7(a) loan data for TRUBLUE franchisees (20172025)

Total Loans
13
Average Loan
$131,862
Total Volume
$1.7M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts


107 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

107 Contacts Available

Unlock all TRUBLUE franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
6
Non-Renewals
0
Reacquired
3
Ceased Ops
1
Transfers
14
Sold to Franchisees
0
Projected New
20

Frequently Asked Questions


The total initial investment to open a TRUBLUE franchise ranges from $70,050 to $96,400. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.

Download TRUBLUE FDD

Complete Franchise Disclosure Document — 2026 filing.

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