True Movement
True Movement Franchising Inc. offers franchises for operating True Movement Studios that provide stability, mobility, and strength training for rehabilitation, conditioning, and enhancing athletic performance using a proprietary patent-pending spring-loaded True Movement Platform and the True Movement Method. The business model involves franchisees paying initial fees to the franchisor and purchasing platforms from affiliates, with potential add-ons like red light therapy. Target market includes the general public seeking health and fitness improvements, amateur and professional athletes, and sports teams.
Franchise Costs
7% royalty + 2% ad fund
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How True Movement Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
True Movement Current | $338K – $1.1M | $50K | 7.0% | 0 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $316K – $642K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Due Diligence
Litigation (Item 3)
Primarily termination disputes and fee collection matters with counterclaim alleging breach of contract and franchise disclosure violations
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a True Movement franchise ranges from $337,550 to $1,055,250. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.
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