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True Movement
True Movement Franchising Inc. offers franchises for operating True Movement Studios that provide stability, mobility, and strength training for rehabilitation, conditioning, and enhancing athletic performance using a proprietary patent-pending spring-loaded True Movement Platform and the True Movement Method. The business model involves franchisees paying initial fees to the franchisor and purchasing platforms from affiliates, with potential add-ons like red light therapy. Target market includes the general public seeking health and fitness improvements, amateur and professional athletes, and sports teams.
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Franchise Costs
7% royalty + 2% ad fund
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataTrue Movement Franchise Analysis
Picture a fitness franchise built around a patent-pending spring-loaded platform promising rehab, mobility, and strength gains for athletes and everyday clients. True Movement's 2026 FDD flags litigation from a terminated licensee and skips Item 19 earnings disclosure entirely, while projecting just one new unit. Does this ultra-new brand's unique tech outweigh the early warning signs—or signal a pass?
Item 7 lays out a steep entry: $337,550 to $1,055,250 total investment, driven by the $50,000 franchise fee plus mandatory purchases of proprietary platforms from an affiliate, construction, equipment, and three months' working capital around $100K-$200K. Ongoing fees hit 7% royalty on gross sales plus 2% brand fund—line with specialized fitness norms like yoga or boutique studios, but higher than big-box gyms. Franchising only since 2025 with headquarters in Edmonton, AB (under U.S. parent), the system shows minimal traction: one projected unit for the coming year amid zero historical expansions disclosed, hinting at slow ramp-up or contraction risk.
The post-termination litigation in Item 20 stands out—a fee collection suit met with counterclaims for breach, misrepresentation, and disclosure violations, all settled confidentially. No Item 19 means zero validated revenue or profit figures, forcing reliance on unproven projections and forcing you to hunt FDD Item 11 training/support details (initial 10-14 days plus ongoing). For investors, this screams high-risk early-stage play: proprietary edge in rehab niche could explode, but tiny footprint, legal static, and opaque financials demand extreme caution versus established peers averaging 5-6% royalties and proven AUVs over $500K.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How True Movement Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
True Movement Current | $338K – $1.1M | $50K | 7.0% | 0 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Franchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Fee collection dispute post-termination with former licensee, including counterclaim for breach of contract, negligent misrepresentation, and franchise disclosure violations; settled confidentially.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a True Movement franchise ranges from $337,550 to $1,055,250. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.