Water Babies
Water Babies franchises provide swimming and water survival instruction services to babies, toddlers, and children, along with sales of underwater photographic services and retail products from rented pools. The business operates under a proprietary system including know-how, training methods, operations manuals, marketing programs, and standards. It targets families with young children seeking water safety education and related products.
Franchise Costs
$500/mo technology fee + $67-$95/mo cloud services subscription + $167-$333/mo insurance
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 4 company-owned pools across 2 territories for fiscal year 2024. These pools include three hosted pools and one leased pool.
* Financial data is based on the two company-owned territories operating throughout 2024, comprising a total of 4 pools (3 hosted + 1 leased), as stated in 'Notes to Table 2 (1)' and 'Page 1 Background'. All averages are calculated on a per-pool basis by dividing the combined totals by 4. - Gross Revenue: Total combined gross revenue of $1,989,969 from Table 2, divided by 4 pools. - Gross Profit: Calculated as Total Gross Revenue ($1,989,969) minus Total Cost of Sales ($365,276 for Pool Rental + $503,685 for Labor = $868,961). The resulting Gross Profit is $1,121,008. This value was then divided by 4 pools. Note that Table 2 has a confusing line item 'Total Cost of Sales' displaying $1,121,008, which contradicts the sum of listed Pool Rental and Labor; however, the subsequent 'Gross Profit' line item showing $1,121,008 (56%) is consistent with Gross Revenue less the sum of Pool Rental and Labor. - Net Operating Income (pre-fees/average_net_profit): Calculated as the total Gross Profit ($1,121,008) minus Total Operating Expenses ($163,795) = $957,213. This figure, representing profit before Royalty and Marketing fees, was divided by 4 pools. - Net Operating Income (post-fees/average_net_income): Calculated as the Net Operating Income pre-fees ($957,213) minus Royalty fees ($198,997) and Marketing fund fee ($39,799), totaling $238,796 in fees. The final amount is $718,417, which was then divided by 4 pools. This is used as 'average_net_income', although 'Notes to Table 2 (10)' indicates additional unlisted expenses that a franchisee may incur. - Best Guess Profit Range: The high estimate is set to the calculated 'average_net_income' ($179,604.25) as it represents the profit after all explicitly listed expenses for the company-owned units. The low estimate accounts for additional unlisted expenses and owner's compensation mentioned in 'Notes to Table 2 (10)'. This was estimated by subtracting an additional 15% of the 'average_gross_revenue' from the 'average_net_income' ($179,604.25 - (0.15 * $497,492.25) = $104,980.41). - EBITDA: Not explicitly provided or calculable without information on Depreciation and Amortization.
Extracted Item 19 Section
How Water Babies Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Water Babies Current | $108K – $153K | N/A | N/A | 0 |
| Mathnasium | $113K – $150K | $49K | 10.0% | 995 |
| MATHNASIUM LEARNING CENTERS; MATHNASIUM CENTERS, | $113K – $150K | $49K | 10.0% | 968 |
| SYLVAN LEARNING, SYLVAN LEARNING CENTER, SYLVAN | $108K – $239K | $37K | 11.0% | 469 |
| CLUB Z! | $41K – $57K | $27K | 8.0% | 328 |
| SOCCER SHOTS | $43K – $54K | $37K | 7.0% | 306 |
Children's Education & Enrichment Average 39 franchises | $205K – $385K | $41K | 7.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 39 Children's Education & Enrichment franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Water Babies franchise ranges from $107,710 to $153,242.
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