Water Babies

Water Babies

Water Babies franchises provide swimming and water survival instruction services to babies, toddlers, and children, along with sales of underwater photographic services and retail products from rented pools. The business operates under a proprietary system including know-how, training methods, operations manuals, marketing programs, and standards. It targets families with young children seeking water safety education and related products.

0
$108K–$153K
Investment
Since 2025
Franchising
Children's Education & EnrichmentSouthern Pines, NCWater Babies US TopCo LLCwaterbabiesusa.comDisclaimer

Franchise Costs


Franchise Fee
N/A
Item 5 of FDD
Initial Investment Range
$107,710 $153,242
Low: $107,710High: $153,242
Item 7 of FDD
Royalty Rate
N/A
Brand Fund
N/A
Item 6 of FDD
Fixed Monthly Fees
$734 – $928
Item 6 of FDD

$500/mo technology fee + $67-$95/mo cloud services subscription + $167-$333/mo insurance

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Average Net Income
$0
Average Net Profit
$0
Average Gross Profit
$0

Data Based On: Data for 4 company-owned pools across 2 territories for fiscal year 2024. These pools include three hosted pools and one leased pool.

* Financial data is based on the two company-owned territories operating throughout 2024, comprising a total of 4 pools (3 hosted + 1 leased), as stated in 'Notes to Table 2 (1)' and 'Page 1 Background'. All averages are calculated on a per-pool basis by dividing the combined totals by 4. - Gross Revenue: Total combined gross revenue of $1,989,969 from Table 2, divided by 4 pools. - Gross Profit: Calculated as Total Gross Revenue ($1,989,969) minus Total Cost of Sales ($365,276 for Pool Rental + $503,685 for Labor = $868,961). The resulting Gross Profit is $1,121,008. This value was then divided by 4 pools. Note that Table 2 has a confusing line item 'Total Cost of Sales' displaying $1,121,008, which contradicts the sum of listed Pool Rental and Labor; however, the subsequent 'Gross Profit' line item showing $1,121,008 (56%) is consistent with Gross Revenue less the sum of Pool Rental and Labor. - Net Operating Income (pre-fees/average_net_profit): Calculated as the total Gross Profit ($1,121,008) minus Total Operating Expenses ($163,795) = $957,213. This figure, representing profit before Royalty and Marketing fees, was divided by 4 pools. - Net Operating Income (post-fees/average_net_income): Calculated as the Net Operating Income pre-fees ($957,213) minus Royalty fees ($198,997) and Marketing fund fee ($39,799), totaling $238,796 in fees. The final amount is $718,417, which was then divided by 4 pools. This is used as 'average_net_income', although 'Notes to Table 2 (10)' indicates additional unlisted expenses that a franchisee may incur. - Best Guess Profit Range: The high estimate is set to the calculated 'average_net_income' ($179,604.25) as it represents the profit after all explicitly listed expenses for the company-owned units. The low estimate accounts for additional unlisted expenses and owner's compensation mentioned in 'Notes to Table 2 (10)'. This was estimated by subtracting an additional 15% of the 'average_gross_revenue' from the 'average_net_income' ($179,604.25 - (0.15 * $497,492.25) = $104,980.41). - EBITDA: Not explicitly provided or calculable without information on Depreciation and Amortization.

Extracted Item 19 Section

How Water Babies Compares


FranchiseInvestmentFeeRoyaltyLocations
Water Babies
Current
$108K – $153KN/AN/A0
Mathnasium$113K – $150K$49K10.0%995
MATHNASIUM LEARNING CENTERS; MATHNASIUM CENTERS,$113K – $150K$49K10.0%968
SYLVAN LEARNING, SYLVAN LEARNING CENTER, SYLVAN$108K – $239K$37K11.0%469
CLUB Z!$41K – $57K$27K8.0%328
SOCCER SHOTS$43K – $54K$37K7.0%306
Children's Education & Enrichment Average
39 franchises
$205K – $385K$41K7.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 39 Children's Education & Enrichment franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1WA
2

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryN/A

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
5

Frequently Asked Questions


The total initial investment to open a Water Babies franchise ranges from $107,710 to $153,242.

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Water Babies Franchise Cost: $108K - $153K to Open (2025)