How much revenue does a Waterloo Turf franchise make?

Waterloo Turf does disclose financial performance data (Item 19) in their 2026 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.

How much profit can you make with a Waterloo Turf franchise?

Profit estimates for Waterloo Turf franchises are available from the Item 19 financial performance data in the 2026 FDD. Get full access to see the estimated profit range and calculation methodology.

How many Waterloo Turf franchise locations are there?

As of the 2026 FDD, Waterloo Turf has 26 franchise locations. The company has been franchising since 2024.

Can you get an SBA loan for a Waterloo Turf franchise?

Yes, SBA loans are available for Waterloo Turf franchises. We have historical SBA 7(a) loan data on file including approval counts, average loan amounts, and default rates. Get full access to see the complete SBA loan history.

Is Waterloo Turf a good franchise to buy?

Waterloo Turf shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

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Waterloo Turf

Waterloo Turf offers franchises for operating comprehensive artificial turf businesses that sell approved artificial turf and surface products along with related installation and landscaping services to commercial and residential customers. The business model revolves around a proprietary system including development and operational guidelines, training programs, approved equipment and supplies, and brand standards under the 'Waterloo Turf' marks. It targets homeowners and businesses in urban, suburban, and rural areas valuing property improvement, aesthetic enhancement, and water conservation.

FDD Year:

26locations

$121K–$163K

Since 2024

ServicesAustin, TXTrivium Franchise Holdings, LLCwww.waterlooturf.comDisclaimer

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Franchise Costs

Franchise Fee

$59,000

Initial Investment

$121,300 – $162,500

Royalty Rate

6.00%

Brand Fund

2.00%

Fixed Monthly Fees

$600 – $1,200

6% royalty + 2% national brand fund + $600-$1200/mo technology fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

$1,206,219.01

Average Net Income

$172,408.41

Average Net Profit

$273,778.21

Average Gross Profit

$471,860.71

Data Based On: 5 company-affiliated units (Austin Waterloo Turf Business 2023, 2024, 2025; San Antonio Waterloo Turf Business 2024, 2025)

* Calculated average gross revenue, gross profit, net profit (Net Operating Income), and net income (Net Income After Franchise Adjustments) by averaging the figures from the five company-affiliated unit performance tables (Tables 1-5). Best guess profit range is derived from the minimum and maximum of the Net Income After Franchise Adjustments across the five tables.

Extracted Item 19 Section

Avg. Revenue: $1,206,219

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How Waterloo Turf Compares

Franchise	Investment	Fee	Royalty	Locations
Waterloo Turf Current	$121K – $163K	$59K	6.0%	26
MERRY MAIDS	$127K – $166K	$55K	7.0%	933
HOLIDAY LIGHTING HEROES	$136K – $164K	$118K	10.0%	672
MOSQUITO AUTHORITY	$54K – $128K	$45K	10.0%	546
Culligan	$130K – $814K	$40K	2.0%	460
MOSQUITO JOE	$150K – $192K	$43K	10.0%	415
Home Services Average 137 franchises	$143K – $271K	$52K	6.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States

1AZ

2CO

3ID

4TN

5TX

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SBA Loan History

Historical SBA 7(a) loan data for Waterloo Turf franchisees (2025 – 2025)

Total Loans

Average Loan

$350,000

Total Volume

$0.3M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

1 SBA loans on record

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Franchisee Contacts

27 franchisee contacts on file from official FDD filings.

27 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

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Frequently Asked Questions

The total initial investment to open a Waterloo Turf franchise ranges from $121,300 to $162,500. This includes a franchise fee of $59,000. Ongoing royalty fees are 6.0% of gross sales.