Is WaterWalk Extended Stay by Wyndham a good franchise to buy?

WaterWalk Extended Stay by Wyndham shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

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WaterWalk Extended Stay by Wyndham

WaterWalk Extended Stay by Wyndham franchises upscale extended stay hotels that offer a mix of furnished and unfurnished studio, one-, and two-bedroom units with hotel-like services, amenities such as a fitness center, game room, outdoor space, and a proprietary sundry shop. The business model involves licensing the WaterWalk System—including proprietary marks, operational standards, training, and reservation systems—for both new construction and select conversion properties. It targets conventional extended stay guests and the temporary housing market as an alternative to rental apartments and other upscale lodging options.

11locations

Since 2014

Hospitality & LodgingParsippany, NJWyndham Hotels & Resorts, Inc.development.wyndhamhotels.comDisclaimer

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Franchise Costs

Franchise Fee

$75,000

Initial Investment

N/A

Royalty Rate

6.00%

Brand Fund

3.00%

Fixed Monthly Fees

$100 – $100

6% royalty + 3% system assessment fee + $1,200/yr ($100/mo) continuing education

Financial Performance

Item 19 Financial Performance

Data Based On: 11 Chain Facilities (all franchisee-operated) in the United States that were part of the System as of December 31, 2024, reporting Central Reservation System and Wyndham Rewards Contribution from August 1, 2024 through December 31, 2024.

* The document provides financial performance representations in Item 19. However, the data presented in the table on page 2 consists of 'Central Reservation System Contribution' and 'Wyndham Rewards Contribution' expressed as percentages of gross room revenue, not the gross room revenue itself in dollar amounts. No dollar figures for average gross revenue, median gross revenue, revenue quartiles, net income, net profit, or EBITDA were provided. Therefore, these fields are set to null.

Extracted Item 19 Section

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WaterWalk Extended Stay by Wyndham Franchise Analysis

Wyndham's push into upscale extended stay has birthed a brand doubling—no, exploding—in footprint overnight. Item 19 lays bare franchisee earnings data for this niche player blending hotel perks with apartment vibes. Does the FDD paint a path to profits, or signal caution in a crowded lodging market?

Item 5 pegs the initial franchise fee at $75,000 to access the WaterWalk system, including marks, training, and reservation tech for new builds or conversions. Item 6 details ongoing obligations: 6% royalty on gross room revenue, 3% system assessment for marketing and ops, plus $1,200 yearly for continuing education. Item 19, disclosed in the 2025 FDD, reveals financial performance representations—critical for gauging top-line potential in extended stay, where guests seek furnished units with fitness centers, game rooms, and sundry shops as apartment alternatives.

System health per Item 20 shows rocket-like expansion: just 2 locations end of 2023 to 11 by 2024, a 450% surge since franchising began in 2014. Yet 1 termination and 1 transfer last year temper the hype, alongside modest 2 projected openings. For investors eyeing hospitality, this Wyndham affiliate offers validated ops in temporary housing, but the tiny footprint means Item 19 averages draw from limited units—strong growth signals momentum, though scaling risks loom without broader track record.

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Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How WaterWalk Extended Stay by Wyndham Compares

Franchise	Investment	Fee	Royalty	Locations
WaterWalk Extended Stay by Wyndham Current	N/A	$75K	6.0%	11
HAWTHORN SUITES HOTELS AND HAWTHORN SUITES	$12.3M – $14.3M	$40K	5.5%	71
HOMETOWNE STUDIOS BY RED ROOF	$11.7M – $14.5M	$30K	5.5%	53
Hyatt Studios	$12.0M – $21.5M	$50K	5.0%	45
GRANDSTAY RESIDENTIAL SUITES	$125K – $24.2M	$35K	5.0%	32
AFFORDABLE SUITES OF AMERICA	$193K – $1.8M	$35K	5.0%	18
Extended Stay Average 9 franchises	$7.8M – $15.7M	$39K	5.2%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Extended Stay franchises by location count.