WETZEL'S PRETZELS

WETZEL'S PRETZELS

Wetzel’s Pretzels franchises bakeries, concession trucks/trailers, and remote mobile units specializing in hand-rolled, fresh-baked soft pretzels, along with hot dogs and beverages. The business operates in high-traffic locations like shopping malls, power centers, strip centers, and streetside spots, relying on foot and vehicular traffic generated by anchor retailers and other businesses. Target customers are shoppers, pedestrians, and quick-service snack seekers in busy retail environments.

423
Locations
$189K–$725K
Investment
Since 1996
Franchising
Download FDD
Food & BeveragePasadena, CAMTY Franchising USA, Inc.www.wetzels.comDisclaimer

Franchise Costs


Franchise Fee
$40,000
Item 5 of FDD
Initial Investment Range
$188,500 $725,450
Low: $188,500High: $725,450
Item 7 of FDD
Royalty Rate
7.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD
Fixed Monthly Fees
$128 – $300
Item 6 of FDD

7% royalty (Non-Street-Front Bakery) + 1% ad fund + $29.50/wk (~$128/mo) to $300/mo technology fee; rates vary by bakery type (e.g., Street-Front: 5% royalty + 3% ad fund)

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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WETZEL'S PRETZELS Franchise Analysis


Twisting through high-traffic malls and streetside spots, Wetzel's Pretzels keeps churning out fresh-baked snacks amid fast food rivals. The latest FDD uncovers a system with tight operational control, few owner exits, and a loan history that stands out in the quick-service arena. What makes this 30-year brand resilient enough to fuel 9% growth—without revenue disclosures to back it up?

Item 7 lays out the initial investment from $188,500 for compact units like kiosks up to $725,450 for full bakeries, covering buildout, equipment, and inventory in prime retail zones. Franchise fee hits $40,000, with royalties at 7% plus 1% ad fund for non-street-front spots—or 5% royalty and 3% ad for street-front—tacked on with tech fees up to $300 monthly. No Item 19 means no official sales or profit figures, forcing buyers to dig into 423 locations (35 corporate) where 100 SBA loans averaged $366,917 with just 2% defaults, signaling solid cash flow potential despite litigation shadows from parent MTY's past suits over contracts and trademarks.

System metrics shine: from 389 to 423 units in a year (+9%), 63 projected openings, only 1 termination and 1 non-renewal, plus 13 transfers showing owner mobility without chaos. Since 1996, it's stacked 423 spots reliant on foot traffic, but varying fees by format demand scrutiny—street-front might edge out on margins. For snack investors eyeing $400K+ SBA-backed plays with low drama, this pretzel chain's stability tempts, though undisclosed earnings leave profitability a calculated bet on location hustle.

Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How WETZEL'S PRETZELS Compares

Key Insights

  • Lower investment than 84% of Fast Food franchises
FranchiseInvestmentFeeRoyaltyLocations
WETZEL'S PRETZELS
Current
$189K – $725K$40K7.0%423
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
JIMMY JOHN'S$366K – $734K$35K6.0%2,737
Fast Food Average
130 franchises
$618K – $1.6M$35K6.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Fast Food franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
219
2AZ
42
3TX
25
4NJ
17
5IL
16
6NY
16
7FL
9
8PR
8
9WA
7
10NV
7
11IN
6
12OR
5
13GA
5
14ID
4
15UT
4

+18 more states

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SBA Loan History


Historical SBA 7(a) loan data for WETZEL'S PRETZELS franchisees (20102025)

Total Loans
100
Average Loan
$366,917
Total Volume
$36.7M
Default Rate
2.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

100 SBA loans on record

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Franchisee Contacts


196 franchisee contacts on file from official FDD filings.

196 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases12

Disputes involving franchisees or former franchisees include claims of misrepresentation, violations of state franchise laws (e.g., FIPA, MFA, WFIPA), breach of contract, termination issues, post-termination obligations, and trademark infringement. Cases span predecessors like Extreme Pita, Kahala, SweetFrog, Famous Dave’s, Papa Murphy’s, and Wetzel’s, with class actions in Papa Murphy’s matters and recent franchisor-initiated suits by Kahala.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
1
Reacquired
0
Ceased Ops
13
Transfers
13
Sold to Franchisees
1
Projected New
63

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Frequently Asked Questions


The total initial investment to open a WETZEL'S PRETZELS franchise ranges from $188,500 to $725,450. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.

Download WETZEL'S PRETZELS FDD

Complete Franchise Disclosure Document — 2026 filing.

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