Wise Coatings
Wise Coatings franchises businesses that provide custom floor coatings and garage storage solutions for residential and commercial customers using proprietary business formats, products, techniques, standards, and marks. Franchisees operate from home offices or standalone commercial spaces with storage in territories containing 175,000 to 250,000 households. The franchisor's business model involves selling franchises with an initial investment ranging from $102,957 to $122,007, targeting a developing and competitive market against regional chains, big-box stores like Home Depot and Sherwin Williams, and local providers.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
5% royalty + 2% marketing fund + up to $500/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Profit and loss information for five franchised outlets operating during the Measurement period (January 1, 2023 through December 31, 2023).
* Average gross revenue ($498,595.32), average gross profit ($250,211.12), and average net profit ($130,456.56) are taken directly from 'Table 2 - Averages for Franchise Locations 2023' (page 3). The median gross revenue ($498,595.32) is from 'Table 1 - Highest, Lowest, and Median Franchise Locations' (page 2) and is identical to the stated average. The average net profit is represented by 'Adjusted Net Profit' in Table 2. The best guess profit range (low and high) is derived from the 'Lowest' ($52,400.73) and 'Highest' ($181,178.77) 'Adjusted Net Profit' values presented in Table 1.
Extracted Item 19 Section
How Wise Coatings Compares to Other Home Improvement Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Wise Coatings Current | $103K - $122K | $50K | 5.0% | 14 |
| BUDGET BLINDS | $101K - $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $189K - $234K | $50K | 6.5% | 395 |
| CERTA PROPAINTERS | $171K - $321K | $65K | N/A | 303 |
| FCI | $184K - $249K | $55K | 5.0% | 288 |
| That 1 Painter | $113K - $189K | $59K | 6.0% | 265 |
Home Improvement Average 63 franchises | $140K - $247K | $52K | 6.2% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 63 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+1 more states
SBA Loan History
Historical SBA 7(a) loan data for Wise Coatings franchisees (2023 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Wise Coatings franchise?
The total initial investment to open a Wise Coatings franchise ranges from $102,957 to $122,007. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
How much revenue does a Wise Coatings franchise make?
According to the 2024 FDD, the average gross revenue for a Wise Coatings franchise is $498,595.32. The median revenue is $498,595.32.
How much profit can you make with a Wise Coatings franchise?
Based on the financial performance data in the FDD, estimated profit for a Wise Coatings franchise ranges from $52,400.73 to $181,178.77 per year. Actual results vary based on location, management, and market conditions.
How many Wise Coatings franchise locations are there?
As of the 2024 FDD, Wise Coatings has 14 franchise locations. The company has been franchising since 2021.
Can you get an SBA loan for a Wise Coatings franchise?
Yes, SBA loans are available for Wise Coatings franchises. Historical data shows 7 SBA 7(a) loans have been approved for Wise Coatings franchisees, with an average loan amount of $135,429. The historical default rate is 0.0%.
Is Wise Coatings a good franchise to buy?
Wise Coatings shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Wise Coatings?
Talk to a franchise advisor to get personalized guidance and learn if Wise Coatings is the right fit for you.
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