Wise Coatings
Wise Coatings franchises businesses that provide custom floor coatings and garage storage solutions for residential and commercial customers using proprietary business formats, products, techniques, standards, and marks. Franchisees operate from home offices or standalone commercial spaces with storage in territories containing 175,000 to 250,000 households. The franchisor's business model involves selling franchises with an initial investment ranging from $102,957 to $122,007, targeting a developing and competitive market against regional chains, big-box stores like Home Depot and Sherwin Williams, and local providers.
Franchise Costs
5% royalty + 2% marketing fund + up to $500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Profit and loss information for five franchised outlets operating during the Measurement period (January 1, 2023 through December 31, 2023).
* Average gross revenue ($498,595.32), average gross profit ($250,211.12), and average net profit ($130,456.56) are taken directly from 'Table 2 - Averages for Franchise Locations 2023' (page 3). The median gross revenue ($498,595.32) is from 'Table 1 - Highest, Lowest, and Median Franchise Locations' (page 2) and is identical to the stated average. The average net profit is represented by 'Adjusted Net Profit' in Table 2. The best guess profit range (low and high) is derived from the 'Lowest' ($52,400.73) and 'Highest' ($181,178.77) 'Adjusted Net Profit' values presented in Table 1.
Extracted Item 19 Section
How Wise Coatings Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wise Coatings Current | $103K – $122K | $50K | 5.0% | 14 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
| That 1 Painter | $113K – $189K | $59K | 6.0% | 265 |
Home Improvement Average 63 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 63 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+1 more states
SBA Loan History
Historical SBA 7(a) loan data for Wise Coatings franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
18 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
18 Contacts Available
Unlock all Wise Coatings franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Wise Coatings franchise ranges from $102,957 to $122,007. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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