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Wise Coatings
Wise Coatings franchises businesses that provide custom floor coatings and garage storage solutions for residential and commercial customers using proprietary business formats, products, techniques, standards, and marks. Franchisees operate from home offices or standalone commercial spaces with storage in territories containing 175,000 to 250,000 households. The franchisor's business model involves selling franchises with an initial investment ranging from $102,957 to $122,007, targeting a developing and competitive market against regional chains, big-box stores like Home Depot and Sherwin Williams, and local providers.
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Franchise Costs
5% royalty + 2% marketing fund + up to $500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Profit and loss information for five franchised outlets operating during the Measurement period (January 1, 2023 through December 31, 2023).
* Average gross revenue ($498,595.32), average gross profit ($250,211.12), and average net profit ($130,456.56) are taken directly from 'Table 2 - Averages for Franchise Locations 2023' (page 3). The median gross revenue ($498,595.32) is from 'Table 1 - Highest, Lowest, and Median Franchise Locations' (page 2) and is identical to the stated average. The average net profit is represented by 'Adjusted Net Profit' in Table 2. The best guess profit range (low and high) is derived from the 'Lowest' ($52,400.73) and 'Highest' ($181,178.77) 'Adjusted Net Profit' values presented in Table 1.
Extracted Item 19 Section
Avg. Revenue: $498,595
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Unlock financial performance dataWise Coatings Franchise Analysis
A Florida-based innovator since 2021, Wise Coatings is riding a wave of explosive demand for premium garage makeovers and floor coatings that turn ordinary spaces into envy-of-the-neighborhood showcases. Operating in territories packed with potential households, this home-improvement contender leverages proprietary techniques against big-box giants and local rivals. Item 19 unveils revenue snapshots from its young network, while SBA financing trends whisper of accessible entry—but can this rapid riser deliver sustained returns in a crowded market?
Item 7 in the 2024 FDD pegs initial investment at $102,957-$122,007, including a $50,000 franchise fee, with franchisees often starting from home offices or modest commercial setups serving 175,000-250,000 household territories. Ongoing fees bite at 5% royalty plus 2% brand fund and up to $500 monthly for technology, keeping overhead lean yet tech-forward. Item 19 shines brightly here, disclosing average and median gross revenues of $498,595 across locations, with estimated profits spanning $52,401-$181,179—implying solid 10-36% margins if expenses align, a promising benchmark for a system franchising just three years.
Growth exploded from 5 units in 2022 to 14 in 2023—a staggering 180% jump—backed by 7 SBA loans averaging $135,429, signaling lender confidence in the model. One corporate outlet anchors the system from Lake Mary, FL, but watch for Item 20 metrics on openings, transfers, and any early terminations that could flag scaling risks in this competitive niche. Prospective buyers should dig into territory mapping for household density overlaps, validate Item 19 medians against outliers, and scrutinize local competition from Home Depot-style players to gauge real-market capture potential.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Wise Coatings Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wise Coatings Current | $103K – $122K | $50K | 5.0% | 14 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| Five Star Bath Solutions | $162K – $334K | $60K | 6.0% | 306 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
Home Improvement Average 64 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+1 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Wise Coatings franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
7 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
18 franchisee contacts on file from official FDD filings.
18 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wise Coatings franchise ranges from $102,957 to $122,007. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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