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WOODCRAFT
Woodcraft franchises operate retail stores under the WOODCRAFT® name, dedicated to selling woodworking products including tools, supplies, books, and related items, as well as providing services such as seminars, classes, demonstrations, and educational programs. The business model focuses on retail sales combined with hands-on educational experiences to build customer loyalty and community. Target market includes woodworking hobbyists, DIY enthusiasts, and professionals seeking high-quality supplies and learning opportunities.
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Franchise Costs
5% royalty + 1-1.5% marketing fund + $355-$1,270/mo retail system support fee + $20/mo gift card fee
Financial Performance
Item 19 Financial Performance
Data Based On: 53 franchisee-owned Woodcraft Retail Stores open for the entire 12-month period ended December 31, 2025
* Weighted average gross revenue and gross profit for all franchisee-owned stores were verified by calculating the weighted average of the 'Bottom Half' (26 stores) and 'Top Half' (27 stores) segments. The calculated values are consistent with the 'All Franchisee-Owned Stores' column provided in the table. Revenue top quartile and bottom quartile are taken from the average gross revenues of the 'Top Half' and 'Bottom Half' segments, respectively, as presented in the document. No information on operating expenses was provided to estimate net income/profit ranges.
Extracted Item 19 Section
Avg. Revenue: $1,848,662
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Unlock financial performance dataWOODCRAFT Franchise Analysis
Imagine diving into the world of woodworking retail, where hobbyists flock for tools, classes, and community. Woodcraft's FDD unveils Item 19 revenue stats that stand out in specialty retail, backed by a robust SBA loan track record signaling lender confidence. Yet location numbers paint a mixed picture of system momentum—does this niche player have the wood to build lasting franchisee success?
Item 7 details the initial investment at $573,855 to $755,512, including a $50,000 franchise fee, covering build-out for a store focused on tools, supplies, and educational classes. Ongoing fees hit 5% royalty plus 1-1.5% brand/ad fund, with extras like $355-$1,270 monthly retail system support and $20 gift card fee. Item 19 shines brightly: average gross revenue $1,848,662, median $1,757,317 from 54 franchised units—strong for specialty retail, implying potential owner benefit after fees if expenses align with the model's hands-on education draw for DIYers and pros.
System health shows contraction from 58 locations in 2024 to 54 in 2025 (-7%), with only 2 non-renewals but just 1 projected new unit, suggesting caution amid market shifts. SBA data bolsters appeal: 33 loans averaging $567,597, indicating banks see payback potential in this 1997-veteran brand from Parkersburg, WV. High per-unit sales outperform many peers, making Woodcraft viable for woodworking enthusiasts with capital, though modest expansion flags need for operator grit in a hobby-driven niche.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WOODCRAFT Compares
Key Insights
- Higher investment than 94% of Specialty Retail franchises
- Higher than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOODCRAFT Current | $574K – $756K | $50K | 5.0% | 54 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+19 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WOODCRAFT franchisees (2010 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
33 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
54 franchisee contacts on file from official FDD filings.
54 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WOODCRAFT franchise ranges from $573,855 to $755,512. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.