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Woops!
Woops! franchises allow operators to run luxury gifting services and retail outlets featuring French-style macaron pastries, luxury confections, cookies, baked goods, sandwiches, beverages, and merchandise under the WOOPS! brand. The business model includes three formats: Mobile Business (kiosks, carts, trucks for events and pop-ups), Boutique (in-line retail with coffee and events), and Shop (full bake shop with expanded menu). They target the general public for gifting, corporate events, fundraisers, weddings, fairs, and holiday markets.
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Franchise Costs
4% royalty + 2% brand fund + $250/mo technology
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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How Woops! Compares
Key Insights
- One of the lowest SBA loan default rates in Specialty Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Woops! Current | $157K – $401K | $45K | 4.0% | 21 |
| EDIBLE ARRANGEMENTS | $214K – $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $514K – $830K | $20K | 6.0% | 212 |
| CANTEEN | $9K – $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K – $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K – $326K | $50K | 6.0% | 89 |
Specialty Food Average 14 franchises | $235K – $488K | $27K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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SBA Loan History
Historical SBA 7(a) loan data for Woops! franchisees (2019 – 2019)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Franchisee Contacts
24 franchisee contacts on file from official FDD filings.
24 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a Woops! franchise ranges from $157,425 to $400,675. This includes a franchise fee of $45,000. Ongoing royalty fees are 4.0% of gross sales.
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