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Alset Auto
Alset Auto Development LLC franchises automotive service businesses specializing in paint protection, ceramic coating, window tinting, vinyl wrap, and related services primarily for Tesla vehicles. Franchisees operate under the Alset Auto brand from a single location in a protected territory, using proprietary products, operating procedures, and standards. The target market consists of luxury car owners, particularly Tesla vehicle owners seeking high-end protection and customization services.
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Franchise Costs
8% royalty + 1.5% brand fund + $5,000/mo local marketing + $75-$190 weekly technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataAlset Auto Franchise Analysis
Niche players like Alset Auto ride the wave of electric vehicle customization, zeroing in on Tesla's luxury crowd with paint protection and wraps. But with a young system that's seen some turbulence and no Item 19 financial performance reps, the real story hides behind the shiny proprietary products and protected territories. What does one SBA loan and a dip in locations signal for your shot at this auto services play?
Item 7 lays out the initial investment from $102,744 to $178,994, including a $45,000 franchise fee that buys branding, training, and exclusive products for ceramic coatings, tinting, and vinyl wraps in a protected spot. Ongoing fees stack up: 8% royalty on gross sales, 1.5% brand fund, plus $5,000 monthly local marketing mandate and $75-$190 weekly tech fees—potentially eating 10%+ of revenue right off the bat. No Item 19 means no disclosed average unit volumes or earnings, forcing buyers to dig into the one SBA loan averaging $350,000 or chat with the 10 franchisees for real profitability insights.
System stats paint a mixed picture: franchising since 2020 from Portland, OR, with 10 franchise and 2 corporate units as of 2024, down 14% from 14 locations in 2023—yet they project 10 new units. That contraction raises flags on retention in a specialized Tesla-focused niche, especially with hefty local ad spends required. For hands-on operators eyeing $100K+ entry in automotive services, the low corporate footprint and growth ambitions could mean upside if EV hype sustains, but the fee load and missing financials demand extra scrutiny on break-even timelines.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Alset Auto Compares
Key Insights
- Lower investment than 75% of Automotive Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Alset Auto Current | $103K – $179K | $45K | 8.0% | 10 |
| Tire Pros | $12K – $137K | $7K | N/A | 644 |
| MICHELIN RETREAD TECHNOLOGIES (MICHELIN COMMERCIAL SERVICE NETWORK) | $189K – $4.3M | $3K | N/A | 340 |
| CHRISTIAN BROTHERS AUTOMOTIVE | $515K – $650K | $85K | 50.0% | 302 |
| CHRISTIAN BROTHERS AUTOMOTIVE | $530K – $645K | $135K | 50.0% | 265 |
| TOMMY'S EXPRESS | $5.0M – $8.5M | $50K | 4.0% | 206 |
Automotive Services Average 24 franchises | $456K – $1.0M | $45K | 12.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Automotive Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Alset Auto franchisees (2023 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Alset Auto franchise ranges from $102,744 to $178,994. This includes a franchise fee of $45,000. Ongoing royalty fees are 8.0% of gross sales.
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