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APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S
Applebee’s Neighborhood Grill & Bar franchises operate sit-down, table-service restaurants specializing in uniform, high-quality, moderately priced food and alcoholic beverages in a distinctive, casual neighborhood atmosphere. The business model involves franchisees signing development and franchise agreements to build and operate restaurants using the franchisor's trademarks, recipes, operational procedures, training, and marketing support. They target a broad market including families, adult groups, and all ages seeking good value, fast service, and a fun dining experience.
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Franchise Costs
4% royalty + 4.25% ad fund + $450-$1,000/mo technology, software, and support fees
Financial Performance
Item 19 Financial Performance
Data Based On: Historical gross sales data for 1,443 traditional franchised Applebee's Restaurants from January 1, 2024 to December 29, 2024.
Extracted Item 19 Section
Avg. Revenue: $2,760,000
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Unlock financial performance dataAPPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S Franchise Analysis
Applebee's, the casual dining staple, hides some eyebrow-raising realities in its FDD that could redefine your investment calculus. Item 19 finally pulls back the curtain on franchisee revenues, while a sparse SBA loan record and litigation tied to closures whisper caution. With bankruptcies in the rearview, does this neighborhood grill still sizzle for new operators, or is the flame flickering?
Item 7 lays out a steep entry: initial investment spans $3,870,004 to $5,822,933, including a $35,000 franchise fee, buildout, equipment, and inventory. Ongoing fees hit 4% royalty on gross sales, 4.2% brand/ad fund (noted as 4.25% in some docs), plus $450-$1,000 monthly for technology and software. Item 19 delivers the revenue punch—average gross sales of $2,760,000 across comparable units, with a median of $2,640,000—suggesting solid top-line potential for a sit-down concept, though profitability hinges on tight ops in a value-driven market. Subtract fees, and EBITDA margins might land in the 10-15% range for top performers, but high fixed costs amplify risks.
System health shows modest +5% growth, from 706 franchised units in 2023 to 739 in 2024, within 1,460 total locations—a stable but not explosive footprint since 1988. Yet only 3 SBA loans on record, averaging $2,449,967, signals financing hurdles for this capital-intensive play. Litigation clusters around breach of contract, unauthorized closures, unpaid royalties, and franchisee bankruptcies, per Item 3, hinting at operational pressures in casual dining's competitive squeeze. For deep-pocketed investors eyeing $2.7M+ revenue streams, it merits scrutiny; bootstrappers beware the multimillion-dollar barrier.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S Compares
Key Insights
- Higher investment than 100% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S Current | $3.9M – $5.8M | $35K | 4.0% | 1,460 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+37 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S franchisees (2011 – 2011)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
3 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1,471 franchisee contacts on file from official FDD filings.
1,471 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily breach of contract disputes related to unauthorized restaurant closures, unpaid royalties and fees, and franchisee bankruptcy proceedings.
Bankruptcy (Item 4)
YogaWorks, Inc. (former employer of CFO Vance Chang) filed Chapter 11 on October 14, 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S franchise ranges from $3,870,004 to $5,822,933. This includes a franchise fee of $35,000. Ongoing royalty fees are 4.0% of gross sales.
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