BIG FROG

Data Based On: The primary sample for overall Key Performance Indicators (average/median gross revenue) is 66 franchised Big Frog Stores in operation for a minimum of 12 months as of December 31, 2025. The detailed quartile data and associated profit calculations are based on a subset of 62 franchised outlets, after excluding 14 outlets not operating for a full 12 months and 4 outlets that did not submit monthly profit and loss statements.

* Average gross revenue and median gross revenue for 2025 are taken from the 'Big Frog Key Performance Indicators' table on page 2, which covers 66 franchised outlets. Gross Profit Margin for 2025 is 61.9% (from page 2). Average gross profit is calculated as average_gross_revenue * 0.619 = $545,125 * 0.619 = $337,424.875. Revenue top quartile is the 'Average Gross Rev' from the 'First Quartile' table (page 3), which is based on 15 stores from the detailed 62-store sample. Revenue bottom quartile is the 'Average Gross Rev' from the 'Fourth Quartile' table (page 5), which is based on 15 stores from the detailed 62-store sample. Average net profit, best_guess_profit_low, and best_guess_profit_high are calculated based on the detailed data for 62 franchised outlets provided in the First, Second, Third, and Fourth Quartile tables (pages 3-5). For each of the 62 stores, total expense percentage was calculated by summing % COGS, % Rent, % Payroll, % Mktg, and % Utilities. Net Profit for each store was then calculated as Gross Revenue * (1 - Total Expense Pct). Details of Net Profit calculations for the 62 stores: - Minimum Net Profit observed: -97539.69 - Maximum Net Profit observed: 709376.37 - Average Net Profit observed: 158582.95 - Overall weighted average total expense percentage: 71.93% - Minimum total expense percentage observed: 46.09% - Maximum total expense percentage observed: 136.31% 5 out of the 62 detailed stores showed a negative net profit after accounting for the listed expenses.