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BLUE MOON ESTATE SALES
Blue Moon Estate Sales franchises operate businesses that provide estate sale services, selling personal property such as furniture, tools, jewelry, and décor through on-site sales, consignment, online auctions, and related ancillary services like move management, cleaning, and staging. The business model involves franchising a proprietary system with standardized operations, training, and marketing to enable franchisees to serve clients efficiently. The target market includes individuals downsizing, relocating, or handling estates of deceased persons, competing with auction houses, antique dealers, and similar services.
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Franchise Costs
5.5% royalty + 1% national ad fund + $670-$1,000/mo fixed fees incl. POS software ($59/device), estatesales.net ($180), accounting ($37-75), payroll ($80+), Google Workspace ($18/license), smartphone ($50+), insurance ($200-375), and other tech/memberships.
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 65 franchised territories operating prior to January 1, 2024, as summarized in Table A. This sample size is derived from 124 total franchised territories, with 59 territories excluded due to not being in operation for a year, being held for resale, not developed, transferred, or reporting combined sales, as detailed in Tables A, C and D Notes (d) on page 3.
* Average gross revenue is taken from the 'Total' row of Table A - GROSS SALES INFORMATION BY FRANCHISE TERRITORY. The value of $282,243 is confirmed by calculating the weighted average: (6 territories × $637,608 + 31 territories × $296,264 + 28 territories × $190,570) / 65 total territories = $282,242.95. Median gross revenue is taken directly from the 'Total' row of Table A ($204,018). No information for net income, net profit, EBITDA, or expense data was found to estimate profits or quartiles.
Extracted Item 19 Section
Avg. Revenue: $282,243
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Unlock financial performance dataBLUE MOON ESTATE SALES Franchise Analysis
Estate sales might seem like a niche play, but Blue Moon Estate Sales' latest FDD uncovers a system navigating contraction while touting revenue disclosure in Item 19 that shows real variance across units. SBA loan data paints a picture of moderate financing activity with some bumps, hinting at the risks of this business service model. What happens when growth stalls and median performance lags the average—does this opportunity still shine for hands-on operators?
Item 7 lays out the entry: franchise fee of $57,000 pushes total initial investment to $57,015-$113,325, covering training, inventory, and marketing startup. Ongoing fees from Item 6 include 5.5% royalty, 1% ad fund, plus fixed monthly costs totaling $670-$1,000—like $180 for estatesales.net, POS software, payroll, and insurance—making total outflows predictable but additive. Item 19 delivers the earnings insight: average gross revenue hit $282,243 across mature units, but median at $204,018 signals top performers inflate the mean, with no bottom-quartile or profit figures disclosed, so EBITDA likely varies wildly after 30-35% fees and variable costs like staffing for sales events.
System health from Item 20 reveals contraction from 151 locations in 2023 to 124 in 2024—a stark 18% drop—despite 22 projected new units, alongside 9 terminations, 13 transfers, and termination-focused litigation. SBA stats show 10 loans averaging $111,750 with a 10% default rate, suggesting accessible financing but elevated risk compared to stabler systems. For investors eyeing business services, the low barrier pairs with solid top-line potential if you nail client acquisition in downsizing markets, but the shrinkage and median revenue gap demand scrutinizing local competition and your sales hustle before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BLUE MOON ESTATE SALES Compares
Key Insights
- Lower than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BLUE MOON ESTATE SALES Current | $57K – $113K | $57K | 5.5% | 124 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BLUE MOON ESTATE SALES franchisees (2020 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
104 franchisee contacts on file from official FDD filings.
104 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily termination disputes and fee collection matters
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BLUE MOON ESTATE SALES franchise ranges from $57,015 to $113,325. This includes a franchise fee of $57,000. Ongoing royalty fees are 5.5% of gross sales.
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