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Body20
Body20 offers franchises for fitness training studios that provide full-body workouts using state-of-the-art electro-muscle stimulation (EMS) technology and equipment, along with related products and services. Franchisees operate under a proprietary system including specific designs, operating procedures, sessions, and standards to deliver high-tech fitness training. The business model targets fitness enthusiasts in metropolitan areas and suburbs, competing in the growing exercise and fitness market with gyms and specialized studios.
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Franchise Costs
8% royalty + 2% brand fund + $1,500/mo marketing spending requirement + $1,060/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 36 franchised Studios that were open throughout the entire Reporting Period (January 1, 2024, to December 31, 2024). This excludes one Affiliate-Owned Studio, 24 franchised Studios that opened during the reporting period, one franchised Studio that did not report complete data due to a transfer of ownership, and eight studios that permanently closed (including one not open for 12 months prior to closing).
* All revenue data is sourced from Table 1: ANNUAL GROSS SALES FOR ALL COVERED STUDIOS DURING THE 2024 CALENDAR YEAR. The 'Average Annual Gross Sales' for 'All Covered Studios' is used for average_gross_revenue. The 'Median Annual Gross Sales' for 'All Covered Studios' is used for median_gross_revenue. The 'Average Annual Gross Sales' for the 'Top Half' is used for revenue_top_quartile. The 'Average Annual Gross Sales' for the 'Bottom Half' is used for revenue_bottom_quartile. A weighted average calculation for average_gross_revenue based on the 'Top Half' and 'Bottom Half' segments yielded (18 units * $586,907 + 18 units * $352,352) / 36 units = $469,629.5, which is consistent with the reported average of $469,629. No information on gross profit, net income, net profit, or EBITDA, nor any expense data, was provided to calculate profit estimates.
Extracted Item 19 Section
Avg. Revenue: $469,629
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Unlock financial performance dataBody20 Franchise Analysis
Electro-muscle stimulation (EMS) is disrupting traditional gyms, and Body20 is riding that wave with a high-tech fitness model launched in franchising just seven years ago. Item 19 delivers revenue transparency rare in the fitness category, while a robust SBA loan history signals real-world funding traction. Yet with added monthly fees stacking on top of royalties, is this specialized studio's expansion story too good to be true—or a blueprint for your next investment?
Item 7 outlines initial investment from $265,345 to $455,974, including a $65,000 franchise fee, positioning Body20 mid-range for specialized fitness versus broader gym concepts under $500K. Ongoing fees hit 8% royalties plus 2% brand fund, but extras like $1,500 monthly marketing and $1,060 technology mandates inflate true costs—uncommon rigidity that demands strong local execution. Item 19 shines with average gross revenue of $469,629 and median $459,727 from mature units, suggesting solid top-line potential in metro/suburban markets, though profitability hinges on 20-25 sessions/day at premium $100+ pricing to cover fixed overhead.
System health impresses: 61 franchise locations grew 36% from 45 in 2023, with 31 projected openings and minimal friction—just 2 terminations, 1 non-renewal, and 2 transfers in the latest FDD. SBA records show 42 loans averaging $339,631, low defaults implied by ongoing approvals for a young brand under Sequel Brands, LLC. This momentum beats contracting fitness peers, but scout prime real estate as EMS novelty fades against commoditized gyms—scale here rewards early movers with proven unit economics.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Body20 Compares
Key Insights
- Higher than average SBA loan default rate in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Body20 Current | $265K – $456K | $65K | 8.0% | 61 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+7 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Body20 franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
42 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
134 franchisee contacts on file from official FDD filings.
134 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Body20 franchise ranges from $265,345 to $455,974. This includes a franchise fee of $65,000. Ongoing royalty fees are 8.0% of gross sales.