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BUONA
Chicago’s Original Italian Beef Franchising LLC offers franchises for Buona restaurants featuring Italian beef sandwiches along with other sandwiches, pasta, burgers, hot dogs, salads, and desserts, served at the premises, via delivery, or through catering services. The business model centers on franchising single-brand or dual-brand (with The Original Rainbow Cone) fast-casual locations in free-standing buildings or inline shopping centers, supported by standardized systems for operations, training, and marketing. It targets consumers in competitive fast-casual dining markets influenced by eating habits, economic conditions, and local traffic patterns.
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Franchise Costs
4% royalty + 1.5% ad fund (up to 2.5%) + $100/wk technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 10 affiliate-owned single brand free standing restaurants with drive through windows open for full 52 operating weeks from January 1, 2024 through December 29, 2024.
* All financial performance data extracted pertains to affiliate-owned (company-owned) units, as the document explicitly states no data from franchised businesses is available. The primary metrics (average gross revenue, median gross revenue, average gross profit, average net profit) are derived from the 'Average' and 'Median' columns of the table summarizing 10 affiliate-owned single brand free standing restaurants with drive-thru, covering the period 1/1/24 - 12/29/24. 'Average Net Profit' corresponds to 'Income (18)', which is defined as sales less listed expenses, before deductions for rent, real estate taxes, personal property taxes, interest costs, depreciation and amortization or income tax, local advertising, other employee benefits, and certain other expenses. Best guess profit range (low/high) is set to null because sufficient information for all unlisted expenses to calculate a reliable range was not provided.
Extracted Item 19 Section
Avg. Revenue: $3,332,134
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Unlock financial performance dataBUONA Franchise Analysis
Chicago's legendary Italian beef empire, Buona, burst onto the franchising scene recently, blending nostalgia with fast-casual flair in a market dominated by chains chasing the next viral sandwich. Item 19 unveils revenue snapshots from existing units that hint at robust performance amid shifting consumer tastes for bold flavors and convenience. But with sky-high startup costs and a youth as a franchisor, does Buona sizzle as a multi-million-dollar bet or risk overcooking your capital?
Item 7 in the 2025 FDD lays out a hefty initial investment range of $2,916,867 to $5,256,675 for Buona's single or dual-brand (with Rainbow Cone) locations in freestanding or inline spots, dwarfing many fast-food peers due to buildout and equipment demands in competitive urban markets. The $40,000 franchise fee unlocks standardized ops, training, and marketing, but ongoing bites include 4% royalties, 1.5% brand/ad fund (potentially rising to 2.5%), and a $100 weekly technology fee—totaling around 6-7% of sales in contributions. Item 19 shines brightly here: average gross revenue hits $3,332,134 across units, with a median of $3,351,553, suggesting top performers crush it while laggards might struggle, especially given economic pressures on casual dining traffic.
Since franchising in 2021 from Burr Ridge, IL headquarters, Buona's system boasts 31 corporate locations but modest expansion at 5 projected new units, signaling cautious growth rather than explosive scaling—watch for closures, transfers, or renewals in Item 20 for stability clues. These numbers imply potential 20-25% gross margins pre-fees if costs align, but the massive upfront outlay demands proven sites with high Italian beef demand. Buyers eyeing $3M+ revenue upside must probe local saturation and dual-brand synergies to justify the premium entry.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BUONA Compares
Key Insights
- Higher investment than 91% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BUONA Current | $2.9M – $5.3M | $40K | 4.0% | 0 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
6 franchisee contacts on file from official FDD filings.
6 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BUONA franchise ranges from $2,916,867 to $5,256,675. This includes a franchise fee of $40,000. Ongoing royalty fees are 4.0% of gross sales.
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