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Canopy
Canopy Lawn Care franchises provide environmentally-responsible, subscription-based, tech-enabled lawn care services, including core offerings like turf fertilization, weed control, and prevention, as well as optional enhancements such as lawn aeration, over-seeding, and soil amendments. The business model involves operating from a home office or warehouse, using branded vehicles to serve customers in designated territories based on single-family dwelling counts. It targets residential and commercial customers in urban and suburban areas, competing in a well-developed market with seasonal sales potential.
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Franchise Costs
8% royalty + 2% technology + 1% brand fund + $350/mo bookkeeping fee
Financial Performance
Item 19 Financial Performance
Data Based On: 8 Canopy Lawn Care franchisees operational for the entire Reporting Period January 1, 2025, through December 31, 2025.
* Average Gross Revenue and Median Gross Revenue were directly extracted from the 'Franchisee Gross Revenue Reported' table in Section B on page 2. No specific profit, net income, net profit, or EBITDA figures, or sufficient expense data to calculate a comprehensive profit range, were provided for franchise units. Corporate unit financial data and expense breakdowns were explicitly excluded from consideration for franchisee performance.
Extracted Item 19 Section
Avg. Revenue: $103,458
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Unlock financial performance dataCanopy Franchise Analysis
In the competitive lawn care space, Canopy stands out with its eco-friendly, subscription model powered by tech—but does its rapid ramp-up since 2023 hide vulnerabilities? Item 19 finally pulls back the curtain on revenue performance across its young system, while termination stats and modest expansion raise eyebrows. Is this a green shoot worth betting on, or a lawn that needs more fertilizer?
Item 7 lays out the financial entry: initial investment ranges from $98,100 to $188,200, with a $49,500 franchise fee covering territory based on single-family homes. Ongoing fees hit hard at 8% royalty, plus 2% technology, 1% brand fund, and a flat $350/month bookkeeping—totaling around 11% plus fixed costs that could squeeze thin margins in a seasonal business. Item 19 shines light on performance: average gross revenue of $103,458 and median $99,704 from comparable outlets, suggesting steady but not explosive sales in a market with established players. With just one SBA loan averaging $153,300 on record, financing isn't flooding in yet, hinting prospective owners might need personal capital to cover the lower-end buildout from a home office or warehouse.
System health metrics paint a cautious picture: 41 franchised plus 5 corporate locations grew only 5% from 39 to 41 units last year, with 4 terminations signaling early churn in a franchising debut from 2023 under Empower Brands. Projected 11 new units shows optimism, but the low termination count relative to size is tempered by the youth of the system—many outlets may still be ramping. For investors eyeing home services, Canopy's disclosed revenues offer a realistic benchmark around $100K gross, but seasonal suburban demand and competition mean profitability hinges on efficient ops and add-on sales like aeration; it's viable for hands-on operators, yet the fee stack and slow growth warrant scrutiny before committing.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Canopy Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Canopy Current | $98K – $188K | $50K | 8.0% | 41 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Canopy franchisees (2024 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
15 franchisee contacts on file from official FDD filings.
15 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Canopy franchise ranges from $98,100 to $188,200. This includes a franchise fee of $49,500. Ongoing royalty fees are 8.0% of gross sales.
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