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COUSINS MAINE LOBSTER
Cousins Maine Lobster franchises operate fast-casual storefront restaurants serving lobster, seafood, and other food items under the Cousins Maine Lobster brand. The business model involves licensing a proprietary system that includes know-how, training, operations manuals, marketing programs, and specifications to franchisees who invest between $266,600 and $965,800 to open a location. The target market is customers seeking quick-service, high-quality seafood meals in a casual dining environment.
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Franchise Costs
Greater of 6% royalty or $3,500/mo + up to 2% ad fund + up to $400/mo regional advertising cooperative
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 3 franchised units operating for the period January 1, 2024 – December 31, 2024, that were open for a full 12 months.
* Average, median, min, and max gross revenues were directly extracted from 'Table 2: Cousins Maine Lobster® Restaurants U.S. Average Gross Sales'. The highest and lowest individual unit gross sales were used for revenue_top_quartile and revenue_bottom_quartile respectively, matching the '(Min - Max)' range provided in Table 2 and the 'Total Gross Sales' in Table 1.
Extracted Item 19 Section
Avg. Revenue: $891,436
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Unlock financial performance dataCOUSINS MAINE LOBSTER Franchise Analysis
Picture a fast-casual seafood sensation born from food truck fame, now franchising brick-and-mortar spots with a proprietary system that's drawn national buzz. Yet Item 19 financial disclosures highlight a striking gap between top performers and the pack, while a small unit count and SBA loan records whisper cautionary tales of early-stage volatility. Can this lobster powerhouse deliver the feast or just the shell for investors?
Item 7 lays out the steep entry: $266,600 to $965,800 total investment, including a $40,000 franchise fee, driven by buildout in high-traffic areas for lobster rolls and seafood. Ongoing fees hit hard—royalty is the greater of 6% of gross sales or $3,500 monthly, plus 2% brand fund and up to $400 monthly for regional co-op ads. Item 19 shines brightly with average gross revenues of $891,436 across the 4 units, but the median drops to $635,955, signaling that a few high-flyers skew the average while most hover lower—no profit figures disclosed, so EBITDA margins remain a black box, but these topline numbers suggest strong traffic potential in the quick-service seafood niche.
System health metrics raise red flags: from 5 locations in 2023 to 4 in 2024 (-20% contraction), one non-renewal, and a breach/abandonment litigation settled post-termination. Projected openings are modest at 2 new units, per Item 20, while 9 SBA loans averaging $352,133 carry an 11.1% default rate—higher than many peers, hinting at financing strains or operational hurdles since franchising began in 2017. For risk-tolerant investors eyeing outsized seafood plays, the revenue punch tempts, but tiny scale and shrinkage scream 'prove-it' territory—proceed only if you thrive on unproven waters.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How COUSINS MAINE LOBSTER Compares
Key Insights
- One of the lowest investment costs in Casual Dining (ranked #3 of 44)
- Lower than average SBA loan default rate in Casual Dining
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
COUSINS MAINE LOBSTER Current | $266K – $966K | $40K | 6.0% | 4 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for COUSINS MAINE LOBSTER franchisees (2016 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
9 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Breach of franchise agreement and abandonment by former franchisee, resulting in termination and settlement.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a COUSINS MAINE LOBSTER franchise ranges from $266,000 to $965,800. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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