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COUSINS MAINE LOBSTER

COUSINS MAINE LOBSTER

Cousins Maine Lobster franchises operate fast-casual storefront restaurants serving lobster, seafood, and other food items under the Cousins Maine Lobster brand. The business model involves licensing a proprietary system that includes know-how, training, operations manuals, marketing programs, and specifications to franchisees who invest between $266,600 and $965,800 to open a location. The target market is customers seeking quick-service, high-quality seafood meals in a casual dining environment.

4locations
$266K–$966K
Since 2017
Food & BeverageSouth Portland, MEwww.cousinsmainelobster.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$266,000 – $965,800
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$400

Greater of 6% royalty or $3,500/mo + up to 2% ad fund + up to $400/mo regional advertising cooperative

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$891,436.2
Median Gross Revenue
$635,955.03
Top Quartile Revenue
$1,424,327.23
Bottom Quartile Revenue
$614,026.33

Data Based On: Data based on 3 franchised units operating for the period January 1, 2024 – December 31, 2024, that were open for a full 12 months.

* Average, median, min, and max gross revenues were directly extracted from 'Table 2: Cousins Maine Lobster® Restaurants U.S. Average Gross Sales'. The highest and lowest individual unit gross sales were used for revenue_top_quartile and revenue_bottom_quartile respectively, matching the '(Min - Max)' range provided in Table 2 and the 'Total Gross Sales' in Table 1.

Extracted Item 19 Section

Avg. Revenue: $891,436

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COUSINS MAINE LOBSTER Franchise Analysis

Picture a fast-casual seafood sensation born from food truck fame, now franchising brick-and-mortar spots with a proprietary system that's drawn national buzz. Yet Item 19 financial disclosures highlight a striking gap between top performers and the pack, while a small unit count and SBA loan records whisper cautionary tales of early-stage volatility. Can this lobster powerhouse deliver the feast or just the shell for investors?

Item 7 lays out the steep entry: $266,600 to $965,800 total investment, including a $40,000 franchise fee, driven by buildout in high-traffic areas for lobster rolls and seafood. Ongoing fees hit hard—royalty is the greater of 6% of gross sales or $3,500 monthly, plus 2% brand fund and up to $400 monthly for regional co-op ads. Item 19 shines brightly with average gross revenues of $891,436 across the 4 units, but the median drops to $635,955, signaling that a few high-flyers skew the average while most hover lower—no profit figures disclosed, so EBITDA margins remain a black box, but these topline numbers suggest strong traffic potential in the quick-service seafood niche.

System health metrics raise red flags: from 5 locations in 2023 to 4 in 2024 (-20% contraction), one non-renewal, and a breach/abandonment litigation settled post-termination. Projected openings are modest at 2 new units, per Item 20, while 9 SBA loans averaging $352,133 carry an 11.1% default rate—higher than many peers, hinting at financing strains or operational hurdles since franchising began in 2017. For risk-tolerant investors eyeing outsized seafood plays, the revenue punch tempts, but tiny scale and shrinkage scream 'prove-it' territory—proceed only if you thrive on unproven waters.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How COUSINS MAINE LOBSTER Compares

Key Insights

  • One of the lowest investment costs in Casual Dining (ranked #3 of 44)
  • Lower than average SBA loan default rate in Casual Dining
FranchiseInvestmentFeeRoyaltyLocations
COUSINS MAINE LOBSTER
Current
$266K – $966K$40K6.0%4
IHOP & INTERNATIONAL HOUSE OF PANCAKES$1.8M – $4.5M$69KN/A1,703
BUFFALO WILD WINGS$2.5M – $4.9M$25K5.0%549
GOLDEN CORRAL STEAKS, BUFFET & BAKERY$2.1M – $8.5M$50K4.0%352
GOLDEN CORRAL$1.5M – $6.2M$50K4.0%344
ORIGINAL PANCAKE HOUSE (THE)$483K – $1.7M$60K2.0%150
Casual Dining Average
44 franchises
$1.5M – $3.5M$44K4.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
1
2NJ
1
3FL
1
4GA
1
5TN
0
6NC
0
7OH
0
8AZ
0

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SBA Loan History


Historical SBA 7(a) loan data for COUSINS MAINE LOBSTER franchisees (20162025)

Total Loans
9
Average Loan
$352,133
Total Volume
$3.2M
Default Rate
11.1%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

9 SBA loans on record

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

Breach of franchise agreement and abandonment by former franchisee, resulting in termination and settlement.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
1
Reacquired
0
Ceased Ops
1
Transfers
0
Sold to Franchisees
0
Projected New
2

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Frequently Asked Questions

The total initial investment to open a COUSINS MAINE LOBSTER franchise ranges from $266,000 to $965,800. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.