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Cousins Maine Lobster

Cousins Maine Lobster

Cousins Maine Lobster franchises mobile food trucks serving lobster (primarily Homarus Americanus, or Maine lobster) and other seafood items under the Cousins Maine Lobster® marks. The business model involves licensing a proprietary system that includes know-how, training, operations manuals, standards, and marketing programs to franchisees operating one or more food trucks in designated territories. They target consumers in the competitive mobile food service market seeking fresh seafood products.

78locations
$194K–$651K
Since 2014
Food & BeverageSouth Portland, MEwww.cousinsmainelobster.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$193,900 – $651,200
Royalty Rate
8.00%
Brand Fund
2.00%

8% royalty (or $3,500/mo minimum) + up to 2% ad fund + up to $400/mo regional advertising

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,208,313.03
Median Gross Revenue
$1,168,001.61
Top Quartile Revenue
$1,688,476.37
Bottom Quartile Revenue
$828,156.1

Data Based On: Data based on 55 franchisee-owned Food Trucks that operated for the full year 2025 (at least 52 consecutive weeks of sales) and are included in Tables 1 and 2.

* The average gross revenue and median gross revenue are taken directly from Table 2 'U. S. Average Gross Sales' for Franchise Units. The revenue for the top 25% and bottom 25% quartiles was calculated by first extracting all '2025 Sales (Total)' for the 55 franchised units listed in Table 1 across pages 1 and 2. These 55 sales figures were sorted, and the average of the top 14 (25% of 55, rounded up) and bottom 14 units was calculated respectively. No profit data (gross profit, net income, net profit, EBITDA) or expense information was provided, as stated in Note (5) under 'NOTES COMMON TO ALL TABLES'.

Extracted Item 19 Section

Avg. Revenue: $1,208,313

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How Cousins Maine Lobster Compares

Key Insights

  • Higher investment than 78% of Food Truck franchises
  • Top 10 largest franchise system in Food Truck
FranchiseInvestmentFeeRoyaltyLocations
Cousins Maine Lobster
Current
$194K – $651K$40K8.0%78
KONA ICE$115K – $229K$15KN/A1,929
TRAVELIN' TOM'S COFFEE$202K – $255K$15KN/A258
DONUTNV$190K – $273K$60KN/A142
Frios$72K – $91K$38KN/A108
Wild Bill's$110K – $256K$50KN/A20
Food Truck Average
9 franchises
$175K – $325K$33K7.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1TX
9
2CA
8
3NY
7
4IL
6
5FL
6
6NJ
5
7PA
5
8MI
4
9NC
4
10OH
4
11VA
3
12MD
2
13CT
2
14MA
2
15TN
2

+11 more states

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Franchisee Contacts

48 franchisee contacts on file from official FDD filings.

48 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
4
Non-Renewals
0
Reacquired
2
Ceased Ops
78
Transfers
3
Sold to Franchisees
2
Projected New
9

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Frequently Asked Questions

The total initial investment to open a Cousins Maine Lobster franchise ranges from $193,900 to $651,200. This includes a franchise fee of $40,000. Ongoing royalty fees are 8.0% of gross sales.