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Wild Bill's
Wild Bill’s franchises operate businesses offering high-quality soda beverages made with pure cane sugar and less carbonation than typical sodas, along with related products. The franchisor, Wild Bill’s Soda Franchising, LLC, grants franchises for these specialty soda operations, with affiliates operating company locations and previously offering non-franchise licenses for mobile stands. They target consumers seeking premium, old-fashioned style sodas sold at events, stands, or retail.
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Franchise Costs
No explicit ongoing royalty rate or brand fund percentage found. Fixed fees are not detailed as monthly.
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 12 Operational Franchise Outlets that were open for a full annual period in 2025, excluding 3 Multi-Territory Outlets due to operating territory size, as stated on Page 3.
* Average, median, top quartile, and bottom quartile gross revenues are calculated from the annual gross sales of 12 Operational Franchise Outlets presented in Table A (Page 4). Top quartile is the average of the top 3 outlets, and bottom quartile is the average of the bottom 3 outlets. Profit ranges are estimated based on expense percentages (Brand Purchases, Concession Fees, Spot Fees) from Table D (Page 6) and their definitions (Page 7). Best guess profit low uses the highest reported expense percentages (70% total: 35% Brand Purchases + 20% Concession Fees + 15% Spot Fees), and best guess profit high uses the lowest reported expense percentages (29% total: 24% Brand Purchases + 0% Concession Fees + 5% Spot Fees) applied to the average gross revenue.
Extracted Item 19 Section
Avg. Revenue: $353,123
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Unlock financial performance dataHow Wild Bill's Compares
Key Insights
- One of the lowest investment costs in Food Truck (ranked #2 of 9)
- Top 10 largest franchise system in Food Truck
- One of the lowest SBA loan default rates in Food Truck
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wild Bill's Current | $110K – $256K | $50K | N/A | 20 |
| KONA ICE | $115K – $229K | $15K | N/A | 1,929 |
| TRAVELIN' TOM'S COFFEE | $202K – $255K | $15K | N/A | 258 |
| DONUTNV | $190K – $273K | $60K | N/A | 142 |
| Frios | $72K – $91K | $38K | N/A | 108 |
| Cousins Maine Lobster | $194K – $651K | $40K | 8.0% | 78 |
Food Truck Average 9 franchises | $175K – $325K | $33K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+2 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Wild Bill's franchisees (2016 – 2016)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wild Bill's franchise ranges from $109,900 to $256,250. This includes a franchise fee of $49,500.
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