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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Wild Bill's

Wild Bill's

Wild Bill’s franchises operate businesses offering high-quality soda beverages made with pure cane sugar and less carbonation than typical sodas, along with related products. The franchisor, Wild Bill’s Soda Franchising, LLC, grants franchises for these specialty soda operations, with affiliates operating company locations and previously offering non-franchise licenses for mobile stands. They target consumers seeking premium, old-fashioned style sodas sold at events, stands, or retail.

20locations
$110K–$256K
Since 2014
Food & BeverageMillington, NJBluewater, LLCwww.wildbillssoda.comDisclaimer

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Franchise Costs

Franchise Fee
$49,500
Initial Investment
$109,900 – $256,250
Royalty Rate
N/A
Brand Fund
N/A

No explicit ongoing royalty rate or brand fund percentage found. Fixed fees are not detailed as monthly.

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$353,123.25
Median Gross Revenue
$249,467
Top Quartile Revenue
$730,842
Bottom Quartile Revenue
$133,578

Data Based On: Data based on 12 Operational Franchise Outlets that were open for a full annual period in 2025, excluding 3 Multi-Territory Outlets due to operating territory size, as stated on Page 3.

* Average, median, top quartile, and bottom quartile gross revenues are calculated from the annual gross sales of 12 Operational Franchise Outlets presented in Table A (Page 4). Top quartile is the average of the top 3 outlets, and bottom quartile is the average of the bottom 3 outlets. Profit ranges are estimated based on expense percentages (Brand Purchases, Concession Fees, Spot Fees) from Table D (Page 6) and their definitions (Page 7). Best guess profit low uses the highest reported expense percentages (70% total: 35% Brand Purchases + 20% Concession Fees + 15% Spot Fees), and best guess profit high uses the lowest reported expense percentages (29% total: 24% Brand Purchases + 0% Concession Fees + 5% Spot Fees) applied to the average gross revenue.

Extracted Item 19 Section

Avg. Revenue: $353,123

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How Wild Bill's Compares

Key Insights

  • One of the lowest investment costs in Food Truck (ranked #2 of 9)
  • Top 10 largest franchise system in Food Truck
  • One of the lowest SBA loan default rates in Food Truck
FranchiseInvestmentFeeRoyaltyLocations
Wild Bill's
Current
$110K – $256K$50KN/A20
KONA ICE$115K – $229K$15KN/A1,929
TRAVELIN' TOM'S COFFEE$202K – $255K$15KN/A258
DONUTNV$190K – $273K$60KN/A142
Frios$72K – $91K$38KN/A108
Cousins Maine Lobster$194K – $651K$40K8.0%78
Food Truck Average
9 franchises
$175K – $325K$33K7.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1Virginia
2
2New Jersey
2
3New York
2
4Tennessee
2
5Indiana
1
6Michigan
1
7Nevada
1
8Arizona
1
9Texas
1
10North Carolina
1
11Ohio
1
12Rhode Island
1
13Iowa
1
14South Dakota
1
15Connecticut
1

+2 more states

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SBA Loan History


Historical SBA 7(a) loan data for Wild Bill's franchisees (20162016)

Total Loans
1
Average Loan
$63,000
Total Volume
$0.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

1 SBA loans on record

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
1
Ceased Ops
0
Transfers
0
Sold to Franchisees
2
Projected New
10

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Frequently Asked Questions

The total initial investment to open a Wild Bill's franchise ranges from $109,900 to $256,250. This includes a franchise fee of $49,500.