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Wild Bill's

Wild Bill's

Wild Bill’s franchises operate businesses offering high-quality soda beverages made with pure cane sugar and less carbonation than typical sodas, along with related products. The franchisor, Wild Bill’s Soda Franchising, LLC, grants franchises for these specialty soda operations, with affiliates operating company locations and previously offering non-franchise licenses for mobile stands. They target consumers seeking premium, old-fashioned style sodas sold at events, stands, or retail.

20locations
$110K–$256K
Since 2014
Food & BeverageMillington, NJBluewater, LLCwww.wildbillssoda.comDisclaimer

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Franchise Costs

Franchise Fee
$49,500
Initial Investment
$109,900 – $256,250
Royalty Rate
N/A
Brand Fund
N/A

No explicit ongoing royalty or brand fund percentages found. Minimum annual royalty fees and brand development fund fees are listed, but not as a percentage of gross sales. No other fixed monthly fees were identified.

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$353,123.25
Median Gross Revenue
$249,467
Top Quartile Revenue
$730,842
Bottom Quartile Revenue
$133,578

Data Based On: Data for 12 Operational Franchise Outlets for the 2025 Calendar Year, with expense percentages derived from a survey of 8 Operational Franchise Outlets for the same year.

* Average, median, top quartile, and bottom quartile gross revenues were calculated from the 'Gross Sales' data for 12 Operational Franchise Outlets in 'Table A: Operational Franchise Outlets - 2025 Calendar Year Gross Sales and Event Data' on page 4. The gross sales values are [151096, 211136, 938324, 328877, 426391, 387222, 221922, 69274, 827811, 218050, 277012, 180364]. - Average Gross Revenue: Sum of all gross sales / 12 = $353,123.25. - Median Gross Revenue: The median of the sorted gross sales values = $249,467.0. - Revenue Top Quartile: Average of the top 3 gross sales values (938324, 827811, 426391) = $730,842.0. - Revenue Bottom Quartile: Average of the bottom 3 gross sales values (69274, 151096, 180364) = $133,578.0. Best guess profit ranges were estimated using the average gross revenue and expense percentages from 'Table D: Select Operational Franchise Outlets - 2025 Brand Purchases and other fees as a percentage of Gross Sales' on page 6. - Total Low Expenses: Sum of low Brand Purchases % (24%), low Concession Fee % (0%), and low Spot Fee % (5%) = 29%. - Total High Expenses: Sum of high Brand Purchases % (35%), high Concession Fee % (20%), and high Spot Fee % (15%) = 70%. - Best Guess Profit High: Average Gross Revenue * (1 - Total Low Expenses %) = $353,123.25 * (1 - 0.29) = $250,717.51. - Best Guess Profit Low: Average Gross Revenue * (1 - Total High Expenses %) = $353,123.25 * (1 - 0.70) = $105,936.98. No explicit figures for average gross profit, net income, net profit, EBITDA, or EBITDA margin percentage were provided or could be directly calculated from the available information.

Extracted Item 19 Section

Avg. Revenue: $353,123

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How Wild Bill's Compares

Key Insights

  • One of the lowest investment costs in Food Truck (ranked #2 of 9)
  • Top 10 largest franchise system in Food Truck
  • One of the lowest SBA loan default rates in Food Truck
FranchiseInvestmentFeeRoyaltyLocations
Wild Bill's
Current
$110K – $256K$50KN/A20
KONA ICE$115K – $229K$15KN/A1,929
TRAVELIN' TOM'S COFFEE$185K – $265K$15KN/A331
DONUTNV$190K – $273K$60KN/A142
Frios$65K – $110K$38KN/A113
Cousins Maine Lobster$194K – $651K$40K8.0%78
Food Truck Average
9 franchises
$172K – $328K$33K7.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1Virginia
2
2New Jersey
2
3New York
2
4Tennessee
2
5Indiana
1
6Michigan
1
7Nevada
1
8Arizona
1
9Texas
1
10North Carolina
1
11Ohio
1
12Rhode Island
1
13Iowa
1
14South Dakota
1
15Connecticut
1

+2 more states

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SBA Loan History


Historical SBA 7(a) loan data for Wild Bill's franchisees (20162016)

Total Loans
1
Average Loan
$63,000
Total Volume
$0.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

1 SBA loans on record

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
1
Ceased Ops
0
Transfers
0
Sold to Franchisees
2
Projected New
10

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Frequently Asked Questions

The total initial investment to open a Wild Bill's franchise ranges from $109,900 to $256,250. This includes a franchise fee of $49,500.