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Wild Bill's
Wild Bill’s franchises operate businesses offering high-quality soda beverages made with pure cane sugar and less carbonation than typical sodas, along with related products. The franchisor, Wild Bill’s Soda Franchising, LLC, grants franchises for these specialty soda operations, with affiliates operating company locations and previously offering non-franchise licenses for mobile stands. They target consumers seeking premium, old-fashioned style sodas sold at events, stands, or retail.
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Franchise Costs
No explicit ongoing royalty or brand fund percentages found. Minimum annual royalty fees and brand development fund fees are listed, but not as a percentage of gross sales. No other fixed monthly fees were identified.
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 12 Operational Franchise Outlets for the 2025 Calendar Year, with expense percentages derived from a survey of 8 Operational Franchise Outlets for the same year.
* Average, median, top quartile, and bottom quartile gross revenues were calculated from the 'Gross Sales' data for 12 Operational Franchise Outlets in 'Table A: Operational Franchise Outlets - 2025 Calendar Year Gross Sales and Event Data' on page 4. The gross sales values are [151096, 211136, 938324, 328877, 426391, 387222, 221922, 69274, 827811, 218050, 277012, 180364]. - Average Gross Revenue: Sum of all gross sales / 12 = $353,123.25. - Median Gross Revenue: The median of the sorted gross sales values = $249,467.0. - Revenue Top Quartile: Average of the top 3 gross sales values (938324, 827811, 426391) = $730,842.0. - Revenue Bottom Quartile: Average of the bottom 3 gross sales values (69274, 151096, 180364) = $133,578.0. Best guess profit ranges were estimated using the average gross revenue and expense percentages from 'Table D: Select Operational Franchise Outlets - 2025 Brand Purchases and other fees as a percentage of Gross Sales' on page 6. - Total Low Expenses: Sum of low Brand Purchases % (24%), low Concession Fee % (0%), and low Spot Fee % (5%) = 29%. - Total High Expenses: Sum of high Brand Purchases % (35%), high Concession Fee % (20%), and high Spot Fee % (15%) = 70%. - Best Guess Profit High: Average Gross Revenue * (1 - Total Low Expenses %) = $353,123.25 * (1 - 0.29) = $250,717.51. - Best Guess Profit Low: Average Gross Revenue * (1 - Total High Expenses %) = $353,123.25 * (1 - 0.70) = $105,936.98. No explicit figures for average gross profit, net income, net profit, EBITDA, or EBITDA margin percentage were provided or could be directly calculated from the available information.
Extracted Item 19 Section
Avg. Revenue: $353,123
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Unlock financial performance dataHow Wild Bill's Compares
Key Insights
- One of the lowest investment costs in Food Truck (ranked #2 of 9)
- Top 10 largest franchise system in Food Truck
- One of the lowest SBA loan default rates in Food Truck
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wild Bill's Current | $110K – $256K | $50K | N/A | 20 |
| KONA ICE | $115K – $229K | $15K | N/A | 1,929 |
| TRAVELIN' TOM'S COFFEE | $185K – $265K | $15K | N/A | 331 |
| DONUTNV | $190K – $273K | $60K | N/A | 142 |
| Frios | $65K – $110K | $38K | N/A | 113 |
| Cousins Maine Lobster | $194K – $651K | $40K | 8.0% | 78 |
Food Truck Average 9 franchises | $172K – $328K | $33K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+2 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Wild Bill's franchisees (2016 – 2016)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wild Bill's franchise ranges from $109,900 to $256,250. This includes a franchise fee of $49,500.
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