CRUMBL
Crumbl Franchising, LLC franchises cookie baking and delivery businesses that provide fresh, warm cookies, ice cream, and complementary products to the public using a proprietary system including recipes, standards, equipment, and marketing. The business model licenses the Crumbl brand to franchisees who operate within specific territories, purchase required supplies from affiliates, and follow strict operational procedures. It targets consumers in a competitive retail cookie market, including national chains and independents, through year-round retail and delivery sales.
Franchise Costs
8% royalty + 2% ad fund + $650/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 858 Crumbl® franchised locations that operated continuously through all of 2024 and timely submitted complete financial reports.
* All financial figures are directly extracted from the '2024 Calendar Year' table for 858 franchised locations. The 'Net Profit (Loss)' figure is considered 'average_net_income' based on its definition on page 3. The best guess profit range (low and high) is derived from the 'Low Store' and 'High Store' Net Profit (Loss) values respectively, as provided in the table.
Extracted Item 19 Section
How CRUMBL Compares
Key Insights
- Higher investment than 80% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CRUMBL Current | $816K – $1.4M | $50K | 8.0% | 1,058 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M – $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K – $728K | $35K | 6.0% | 2,647 |
| ARBY'S | $645K – $2.5M | $38K | 4.0% | 2,316 |
Fast Food Average 126 franchises | $594K – $1.5M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 126 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
SBA Loan History
Historical SBA 7(a) loan data for CRUMBL franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
212 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
212 Contacts Available
Unlock all CRUMBL franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a CRUMBL franchise ranges from $816,066 to $1,442,533. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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