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CRUMBL
Crumbl Franchising, LLC franchises cookie baking and delivery businesses that provide fresh, warm cookies, ice cream, and complementary products to the public using a proprietary system including recipes, standards, equipment, and marketing. The business model licenses the Crumbl brand to franchisees who operate within specific territories, purchase required supplies from affiliates, and follow strict operational procedures. It targets consumers in a competitive retail cookie market, including national chains and independents, through year-round retail and delivery sales.
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Franchise Costs
8% royalty + 2% ad fund + $650/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 858 Crumbl® franchised locations that operated continuously through all of 2024 and timely submitted complete financial reports.
* All financial figures are directly extracted from the '2024 Calendar Year' table for 858 franchised locations. The 'Net Profit (Loss)' figure is considered 'average_net_income' based on its definition on page 3. The best guess profit range (low and high) is derived from the 'Low Store' and 'High Store' Net Profit (Loss) values respectively, as provided in the table.
Extracted Item 19 Section
Avg. Revenue: $1,354,688
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Unlock financial performance dataCRUMBL Franchise Analysis
Crumbl's rotating cookie flavors have fueled a dessert empire, drawing franchisees into a high-traffic bakery model amid fierce competition from chains and indies. Item 19 disclosures offer a clear window into revenue performance, while termination and transfer figures suggest a system still finding its footing despite rapid scaling. Can this Utah-based brand's delivery-focused model sustain the hype, or do the numbers expose cracks in the dough?
Item 7 lays out the initial investment from $816,066 to $1,442,533, covering buildout, equipment, and inventory for a storefront emphasizing fresh-baked cookies, ice cream, and online orders. The $50,000 franchise fee kicks it off, followed by 8% royalties, 2% ad fund, and a $650 monthly tech fee—stacking up to notable ongoing costs in a model requiring affiliate supplies. Average gross revenue hits $1,354,688 with a median of $1,303,412 across disclosed units, translating to estimated profits from $10,161 at the low end up to $763,208, rewarding high performers but highlighting variability.
System growth from 970 to 1,058 locations marks a 9% jump into 2024, backed by 286 SBA loans averaging $558,034, signaling strong lender confidence. Yet 20 terminations and 73 transfers in the FDD year point to some churn in this young franchise (since 2018), even with just 1 corporate unit. For buyers eyeing fast food desserts, Crumbl delivers top-line potential if you nail execution in your territory, but the fees and competition demand scrutiny of local sales velocity.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How CRUMBL Compares
Key Insights
- Higher investment than 79% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CRUMBL Current | $816K – $1.4M | $50K | 8.0% | 1,058 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for CRUMBL franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
286 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
212 franchisee contacts on file from official FDD filings.
212 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a CRUMBL franchise ranges from $816,066 to $1,442,533. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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