CRUMBL
Crumbl Franchising, LLC franchises cookie baking and delivery businesses that provide fresh, warm cookies, ice cream, and complementary products to the public using a proprietary system including recipes, standards, equipment, and marketing. The business model licenses the Crumbl brand to franchisees who operate within specific territories, purchase required supplies from affiliates, and follow strict operational procedures. It targets consumers in a competitive retail cookie market, including national chains and independents, through year-round retail and delivery sales.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
8% royalty + 2% ad fund + $650/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 858 Crumbl® franchised locations that operated continuously through all of 2024 and timely submitted complete financial reports.
* All financial figures are directly extracted from the '2024 Calendar Year' table for 858 franchised locations. The 'Net Profit (Loss)' figure is considered 'average_net_income' based on its definition on page 3. The best guess profit range (low and high) is derived from the 'Low Store' and 'High Store' Net Profit (Loss) values respectively, as provided in the table.
Extracted Item 19 Section
How CRUMBL Compares to Other Fast Food Franchises
Key Insights
- Higher investment than 80% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
CRUMBL Current | $816K - $1.4M | $50K | 8.0% | 1,058 |
| Burger King | $2.1M - $4.7M | $50K | 4.5% | 19,732 |
| MCDONALD'S | $1.5M - $2.6M | $45K | N/A | 12,772 |
| AFC | $45K - $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M - $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K - $728K | $35K | 6.0% | 2,647 |
Fast Food Average 127 franchises | $605K - $1.5M | $35K | 6.1% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 127 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
SBA Loan History
Historical SBA 7(a) loan data for CRUMBL franchisees (2019 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a CRUMBL franchise?
The total initial investment to open a CRUMBL franchise ranges from $816,066 to $1,442,533. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
How much revenue does a CRUMBL franchise make?
According to the 2025 FDD, the average gross revenue for a CRUMBL franchise is $1,354,688. The median revenue is $1,303,412.
How much profit can you make with a CRUMBL franchise?
Based on the financial performance data in the FDD, estimated profit for a CRUMBL franchise ranges from $10,161 to $763,208 per year. Actual results vary based on location, management, and market conditions.
How many CRUMBL franchise locations are there?
As of the 2025 FDD, CRUMBL has 1,058 franchise locations. The company has been franchising since 2018.
Can you get an SBA loan for a CRUMBL franchise?
Yes, SBA loans are available for CRUMBL franchises. Historical data shows 286 SBA 7(a) loans have been approved for CRUMBL franchisees, with an average loan amount of $558,034. The historical default rate is 0.0%.
Is CRUMBL a good franchise to buy?
CRUMBL shows several positive indicators: established brand with 1,058+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in CRUMBL?
Talk to a franchise advisor to get personalized guidance and learn if CRUMBL is the right fit for you.
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