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Crunch
Crunch Franchising, LLC grants franchises for operating Crunch health clubs in three formats—Crunch Fitness, Crunch Select, and Crunch Signature—along with multi-unit and area development rights. Franchisees run fitness centers offering cardiovascular equipment, selectorized weight machines, free weights, group fitness classes, personal training, tanning, and online nutritional programs under the proprietary Crunch System. The business model targets the established health club market, serving a broad customer base from students to senior citizens amid high competition.
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Franchise Costs
5% royalty + 2% ad fund + $205/mo software & IT fees
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data for gross revenue is based on 303 franchised locations operating in 2024, segmented into upper, middle, and bottom thirds. Profit metrics (gross profit, EBITDA, net profit) are based on a separate sample of 143 median performing franchised clubs in 2024, grouped by months in operation (12-24, 25-36, 37-48, 49-60 months).
* Average gross revenue calculated as a weighted average of the average gross revenues from the Upper, Middle, and Bottom Thirds of 303 franchised clubs (101 clubs each): (101 units × $4,307,728 + 101 units × $2,506,012 + 101 units × $1,481,919) / 303 = $2,765,219.67. Median gross revenue is taken from the median of the Middle Third segment: $2,451,690. Revenue top quartile is the average gross revenue of the Upper Third: $4,307,728. Revenue bottom quartile is the average gross revenue of the Bottom Third: $1,481,919. Average gross profit, average net profit (operating profit/EBIT), average EBITDA, and EBITDA margin percentage are calculated from a separate sample of 143 median performing clubs, grouped by months in operation (55 clubs 12-24M, 34 clubs 25-36M, 19 clubs 37-48M, 35 clubs 49-60M). - Average Gross Profit calculated as weighted average of (Total Revenue - Total Cost of Goods Sold) for each group: (55 * ($3,771,472 - $68,264) + 34 * ($3,141,938 - $32,459) + 19 * ($4,453,082 - $56,509) + 35 * ($2,451,690 - $50,062)) / 143 = $3,335,598.55. - Average EBITDA calculated as weighted average of 'AVERAGE COP* (EBITDA)' for each group: (55 * $925,171 + 34 * $1,056,120 + 19 * $901,077 + 35 * $837,057) / 143 = $931,538.06. Note: Item 10 definition of 'Cash Operating Profit' states it excludes depreciation/amortization, implying it represents operating profit (EBIT). However, the table column is explicitly labeled 'AVERAGE COP* (EBITDA)'. This value is used for both average_net_profit and average_ebitda. - EBITDA margin percentage calculated as weighted average EBITDA / weighted average Total Revenue for the 143 clubs: $931,538.06 / $3,389,332.59 = 0.2748. - Best guess profit low and high are based on the lowest and highest 'AVERAGE COP* (EBITDA)' values across the 143 club groupings: Low = $837,057 (49-60 months group), High = $1,056,120 (25-36 months group).
Extracted Item 19 Section
Avg. Revenue: $2,765,220
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Unlock financial performance dataCrunch Franchise Analysis
In a crowded fitness market, Crunch has carved out a niche with its three-tier club formats, drawing crowds for group classes and personal training. Item 19 financials paint a picture of robust top-line performance amid aggressive expansion, but whispers of slim margins raise eyebrows. What does the data really say about turning a profit in this high-investment gym game?
Franchising since 2009, Crunch exploded from 359 locations in 2023 to 412 in 2024—a 15% surge—with 414 franchise units now powering the system alongside 8 corporate spots. FDD Item 7 pegs initial investment at $928,000-$3,743,000, including a $35,000 franchise fee, while ongoing fees hit 5% royalty, 2% ad fund, and $205/month for software/IT. Item 19 shines with average gross revenue of $2,765,220 and median $2,451,690, but that 0% EBITDA margin flags potential profitability squeezes despite estimated profits of $837,057-$1,056,120 for top performers. SBA data backs the scale: 18 loans averaging $1,959,561 signal lender confidence.
System health looks solid with just 1 non-renewal, 25 transfers, and 63 projected new units, though a territory exclusivity lawsuit in litigation notes hints at franchisor-franchisee friction. Backed by private equity giant Leonard Green & Partners, growth trajectory suggests momentum, but the massive capex and zero average margins mean only high-volume operators thrive amid competition. For deep-pocketed multi-unit developers eyeing fitness, Crunch offers scale potential—if they navigate the costs.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Crunch Compares
Key Insights
- Higher investment than 89% of Fitness Studios franchises
- Top 10 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Crunch Current | $928K – $3.7M | $35K | 5.0% | 414 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Crunch franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
18 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
446 franchisee contacts on file from official FDD filings.
446 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Territory exclusivity dispute where a franchisee alleged the franchisor breached its exclusive territory by allowing another franchisee to open and advertise within it.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Crunch franchise ranges from $928,000 to $3,743,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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