Crunch
Crunch Franchising, LLC grants franchises for operating Crunch health clubs in three formats—Crunch Fitness, Crunch Select, and Crunch Signature—along with multi-unit and area development rights. Franchisees run fitness centers offering cardiovascular equipment, selectorized weight machines, free weights, group fitness classes, personal training, tanning, and online nutritional programs under the proprietary Crunch System. The business model targets the established health club market, serving a broad customer base from students to senior citizens amid high competition.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
5% royalty + 2% ad fund + $205/mo software & IT fees
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data for gross revenue is based on 303 franchised locations operating in 2024, segmented into upper, middle, and bottom thirds. Profit metrics (gross profit, EBITDA, net profit) are based on a separate sample of 143 median performing franchised clubs in 2024, grouped by months in operation (12-24, 25-36, 37-48, 49-60 months).
* Average gross revenue calculated as a weighted average of the average gross revenues from the Upper, Middle, and Bottom Thirds of 303 franchised clubs (101 clubs each): (101 units × $4,307,728 + 101 units × $2,506,012 + 101 units × $1,481,919) / 303 = $2,765,219.67. Median gross revenue is taken from the median of the Middle Third segment: $2,451,690. Revenue top quartile is the average gross revenue of the Upper Third: $4,307,728. Revenue bottom quartile is the average gross revenue of the Bottom Third: $1,481,919. Average gross profit, average net profit (operating profit/EBIT), average EBITDA, and EBITDA margin percentage are calculated from a separate sample of 143 median performing clubs, grouped by months in operation (55 clubs 12-24M, 34 clubs 25-36M, 19 clubs 37-48M, 35 clubs 49-60M). - Average Gross Profit calculated as weighted average of (Total Revenue - Total Cost of Goods Sold) for each group: (55 * ($3,771,472 - $68,264) + 34 * ($3,141,938 - $32,459) + 19 * ($4,453,082 - $56,509) + 35 * ($2,451,690 - $50,062)) / 143 = $3,335,598.55. - Average EBITDA calculated as weighted average of 'AVERAGE COP* (EBITDA)' for each group: (55 * $925,171 + 34 * $1,056,120 + 19 * $901,077 + 35 * $837,057) / 143 = $931,538.06. Note: Item 10 definition of 'Cash Operating Profit' states it excludes depreciation/amortization, implying it represents operating profit (EBIT). However, the table column is explicitly labeled 'AVERAGE COP* (EBITDA)'. This value is used for both average_net_profit and average_ebitda. - EBITDA margin percentage calculated as weighted average EBITDA / weighted average Total Revenue for the 143 clubs: $931,538.06 / $3,389,332.59 = 0.2748. - Best guess profit low and high are based on the lowest and highest 'AVERAGE COP* (EBITDA)' values across the 143 club groupings: Low = $837,057 (49-60 months group), High = $1,056,120 (25-36 months group).
Extracted Item 19 Section
How Crunch Compares to Other Fitness Studios Franchises
Key Insights
- Higher investment than 89% of Fitness Studios franchises
- Top 10 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Crunch Current | $928K - $3.7M | $35K | 5.0% | 414 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
SBA Loan History
Historical SBA 7(a) loan data for Crunch franchisees (2013 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Territory exclusivity dispute where a franchisee alleged the franchisor breached its exclusive territory by allowing another franchisee to open and advertise within it.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Crunch franchise?
The total initial investment to open a Crunch franchise ranges from $928,000 to $3,743,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
How much revenue does a Crunch franchise make?
According to the 2025 FDD, the average gross revenue for a Crunch franchise is $2,765,219.67. The median revenue is $2,451,690.
How much profit can you make with a Crunch franchise?
Based on the financial performance data in the FDD, estimated profit for a Crunch franchise ranges from $837,057 to $1,056,120 per year. Actual results vary based on location, management, and market conditions.
How many Crunch franchise locations are there?
As of the 2025 FDD, Crunch has 414 franchise locations. The company has been franchising since 2009.
Can you get an SBA loan for a Crunch franchise?
Yes, SBA loans are available for Crunch franchises. Historical data shows 18 SBA 7(a) loans have been approved for Crunch franchisees, with an average loan amount of $1,959,561. The historical default rate is 0.0%.
Is Crunch a good franchise to buy?
Crunch shows several positive indicators: established brand with 414+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Crunch?
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