Planet Fitness
Planet Fitness franchises operate fitness training facilities offering exercise machines, free weights, fitness training services, related services, amenities, and ancillary goods in a low-pressure, judgement-free environment. The franchisor offers franchises for new locations and conversions of existing fitness facilities, following a proprietary system including marks, designs, equipment, and operating standards. They target health-conscious consumers in a competitive fitness market.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
7% royalty + 2% NAF (national advertising fund, up to 3%) + $100/yr software licensing
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 2,197 franchised clubs in the United States, including Puerto Rico, open and operating for the entire 12-month period ended December 31, 2024.
* Calculated weighted average gross revenue for franchised clubs based on the '2024 EFT Revenue for Franchised Clubs Only' table (Page 1): (733 Bottom Third clubs * $1,205,580 Average Annual EFT Revenue) + (732 Middle Third clubs * $1,803,265 Average Annual EFT Revenue) + (732 Upper Third clubs * $2,613,753 Average Annual EFT Revenue) / (733 + 732 + 732 Total clubs = 2197) = $1,873,895.00. Median gross revenue is taken from the Median Annual EFT Revenue of the Middle Third segment ($1,794,689) as an overall median for all clubs was not explicitly provided. Revenue top quartile is the Average Annual EFT Revenue of the Upper Third segment. Revenue bottom quartile is the Average Annual EFT Revenue of the Bottom Third segment. No gross profit, net income, net profit, or EBITDA data was provided specifically for franchised clubs, only for corporate-owned clubs, which were excluded as per instructions.
Extracted Item 19 Section
How Planet Fitness Compares to Other Fitness Studios Franchises
Key Insights
- Higher investment than 98% of Fitness Studios franchises
- #1 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Planet Fitness Current | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
| Snap Fitness Club | $431K - $1.1M | $40K | N/A | 484 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+37 more states
SBA Loan History
Historical SBA 7(a) loan data for Planet Fitness franchisees (2010 - 2022)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Disputes involving termination of an area development agreement and breach of a franchise repurchase agreement with international franchisee.
Bankruptcy (Item 4)
Darrell Chichester, Vice President and Senior Associate General Counsel of Pla-Fit Franchise, filed personal Chapter 7 bankruptcy on March 2, 2018 (discharged July 3, 2018).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Planet Fitness franchise?
The total initial investment to open a Planet Fitness franchise ranges from $1,525,000 to $5,221,500. This includes a franchise fee of $20,000. Ongoing royalty fees are 7.0% of gross sales.
How much revenue does a Planet Fitness franchise make?
According to the 2025 FDD, the average gross revenue for a Planet Fitness franchise is $1,873,895. The median revenue is $1,794,689.
How many Planet Fitness franchise locations are there?
As of the 2025 FDD, Planet Fitness has 2,298 franchise locations. The company has been franchising since 2003.
Can you get an SBA loan for a Planet Fitness franchise?
Yes, SBA loans are available for Planet Fitness franchises. Historical data shows 135 SBA 7(a) loans have been approved for Planet Fitness franchisees, with an average loan amount of $1,052,167. The historical default rate is 0.0%.
Is Planet Fitness a good franchise to buy?
Planet Fitness shows several positive indicators: established brand with 2,298+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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