How much revenue does a Planet Fitness franchise make?

According to the 2025 FDD, the average gross revenue for a Planet Fitness franchise is $1,873,895. The median revenue is $1,794,689.

How many Planet Fitness franchise locations are there?

As of the 2025 FDD, Planet Fitness has 2,298 franchise locations. The company has been franchising since 2003.

Can you get an SBA loan for a Planet Fitness franchise?

Yes, SBA loans are available for Planet Fitness franchises. Historical data shows 135 SBA 7(a) loans have been approved for Planet Fitness franchisees, with an average loan amount of $1,052,167. The historical default rate is 0.0%.

Is Planet Fitness a good franchise to buy?

Planet Fitness shows several positive indicators: established brand with 2,298+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Planet Fitness

Planet Fitness franchises operate fitness training facilities offering exercise machines, free weights, fitness training services, related services, amenities, and ancillary goods in a low-pressure, judgement-free environment. The franchisor offers franchises for new locations and conversions of existing fitness facilities, following a proprietary system including marks, designs, equipment, and operating standards. They target health-conscious consumers in a competitive fitness market.

2,298

Locations

$1525K–$5222K

Investment

Since 2003

Franchising

Health & FitnessHampton, NHPlanet Fitness, Inc.www.planetfitness.comDisclaimer

Franchise Costs

Franchise Fee

$20,000

Item 5 of FDD

Initial Investment Range

$1,525,000 – $5,221,500

Low: $1,525,000High: $5,221,500

Item 7 of FDD

Royalty Rate

7.00%

of gross sales

Brand Fund

2.00%

Item 6 of FDD

7% royalty + 2% NAF (national advertising fund, up to 3%) + $100/yr software licensing

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Top Quartile Revenue

Bottom Quartile Revenue

Data Based On: 2,197 franchised clubs in the United States, including Puerto Rico, open and operating for the entire 12-month period ended December 31, 2024.

* Calculated weighted average gross revenue for franchised clubs based on the '2024 EFT Revenue for Franchised Clubs Only' table (Page 1): (733 Bottom Third clubs * $1,205,580 Average Annual EFT Revenue) + (732 Middle Third clubs * $1,803,265 Average Annual EFT Revenue) + (732 Upper Third clubs * $2,613,753 Average Annual EFT Revenue) / (733 + 732 + 732 Total clubs = 2197) = $1,873,895.00. Median gross revenue is taken from the Median Annual EFT Revenue of the Middle Third segment ($1,794,689) as an overall median for all clubs was not explicitly provided. Revenue top quartile is the Average Annual EFT Revenue of the Upper Third segment. Revenue bottom quartile is the Average Annual EFT Revenue of the Bottom Third segment. No gross profit, net income, net profit, or EBITDA data was provided specifically for franchised clubs, only for corporate-owned clubs, which were excluded as per instructions.

Extracted Item 19 Section

How Planet Fitness Compares

Key Insights

Higher investment than 98% of Fitness Studios franchises
#1 largest franchise system in Fitness Studios
One of the lowest SBA loan default rates in Fitness Studios

Franchise	Investment	Fee	Royalty	Locations
Planet Fitness Current	$1.5M – $5.2M	$20K	7.0%	2,298
ANYTIME FITNESS	$459K – $908K	$43K	N/A	2,290
F45 Training	$349K – $786K	$60K	7.0%	751
Pure Barre	$314K – $629K	$60K	7.0%	617
HOTWORX	$259K – $878K	$20K	N/A	578
Snap Fitness Club	$431K – $1.1M	$40K	N/A	484
Fitness Studios Average 55 franchises	$425K – $1.0M	$47K	6.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1TX

198

2CA

197

3PA

113

4OH

109

5NY

107

6FL

104

7IL

102

8MI

9MA

10NC

11GA

12IN

13NJ

14VA

15AZ

+37 more states

SBA Loan History

Historical SBA 7(a) loan data for Planet Fitness franchisees (2010 – 2022)

Total Loans

135

Average Loan

$1,052,167

Total Volume

$142.0M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

2,637 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

2,637 Contacts Available

Unlock all Planet Fitness franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases2

Disputes involving termination of an area development agreement and breach of a franchise repurchase agreement with international franchisee.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Darrell Chichester, Vice President and Senior Associate General Counsel of Pla-Fit Franchise, filed personal Chapter 7 bankruptcy on March 2, 2018 (discharged July 3, 2018).

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

270

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Planet Fitness franchise ranges from $1,525,000 to $5,221,500. This includes a franchise fee of $20,000. Ongoing royalty fees are 7.0% of gross sales.