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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Pure Barre

Pure Barre

Pure Barre franchises allow owners to operate fitness studios offering proprietary barre classes and other specialized low-impact exercise programs that combine elements of Pilates, weights, and ballet to strengthen and sculpt the body without adding bulk. The business model involves franchisees paying initial fees and ongoing royalties to access the Pure Barre system, including training, equipment specifications, operational standards, and marketing support. The target market primarily consists of fitness enthusiasts, particularly women seeking effective, safe group workout classes in a boutique studio environment.

617locations
$314K–$629K
Since 2012
Health & FitnessIrvine, CAXponential Fitness, Inc.www.purebarre.comDisclaimer

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Franchise Costs

Franchise Fee
$60,000
Initial Investment
$314,411 – $629,345
Royalty Rate
7.00%
Brand Fund
2.00%
Fixed Monthly Fees
$304 – $304

7% royalty + 2% brand fund + $304/mo technology fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue
$368,588
Median Gross Revenue
$344,889
Top Quartile Revenue
$588,040
Bottom Quartile Revenue
$192,833

Data Based On: 599 Qualified Studios owned and operated by third-party franchisees for the entire Measurement Period (January 1, 2024, to December 31, 2024).

* All figures directly extracted from the 'Part A-1: Gross Revenue of Qualified Studios' table on page 2. The 'Average' and 'Median' values for 'Total' are for all 599 Qualified Studios. The 'revenue_top_quartile' is the 'Average' from the '1st Quartile', and 'revenue_bottom_quartile' is the 'Average' from the '4th Quartile'. No explicit profit/expense data or ranges were available to calculate profit estimates.

Extracted Item 19 Section

Avg. Revenue: $368,588

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Pure Barre Franchise Analysis

The barre fitness boom has barre-led Pure Barre to nearly 620 studios nationwide, but is the momentum stalling? Item 19 finally spills detailed revenue stats for existing units, while SBA loan records paint a picture of accessible financing with minimal pitfalls. Yet whispers of litigation and a past bankruptcy raise eyebrows—can this Xponential-backed brand deliver the sculpting returns you crave?

Item 7 lays out the financial entry: franchise fee of $60,000 within a total investment of $314,411 to $629,345, covering buildout for boutique studios offering low-impact Pilates-ballet hybrid classes targeting women. Ongoing fees bite at 7% royalty, 2% brand fund, plus $304 monthly tech fee—standard for fitness but adding up on Item 19's average gross revenue of $368,588 (median $344,889) across mature locations. That implies potential owner benefits after expenses, especially with strong per-unit performance in a competitive niche.

System metrics mix stability and caution: 617 locations with flat growth (615 in 2023 to 617 in 2024) and modest 10 projected new units, alongside 55 transfers but only 9 terminations. SBA data shines with 196 loans averaging $227,961 and a tiny 1.5% default rate, signaling franchisee success and bank confidence. However, litigation notes highlight franchisee suits over inducement, contracts, and terminations, plus bankruptcy history—red flags for risk-averse buyers despite the revenue allure and parent support.

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Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Pure Barre Compares

Key Insights

  • Top 10 largest franchise system in Fitness Studios
FranchiseInvestmentFeeRoyaltyLocations
Pure Barre
Current
$314K – $629K$60K7.0%617
Planet Fitness$1.5M – $5.2M$20K7.0%2,298
ANYTIME FITNESS$539K – $905K$43KN/A2,271
HOTWORX$289K – $830K$20KN/A797
F45 Training$362K – $858K$60K7.0%706
Snap Fitness Club$431K – $1.1M$40KN/A484
Fitness Studios Average
56 franchises
$424K – $1.0M$48K6.9%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TX
58
2FL
51
3CA
46
4NY
31
5GA
30
6VA
27
7NC
26
8IL
25
9MA
22
10PA
21
11OH
20
12NJ
19
13TN
19
14MI
19
15WA
18

+34 more states

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SBA Loan History

Historical SBA 7(a) loan data for Pure Barre franchisees (2013 – 2025)

Total Loans
196
Average Loan
$227,961
Total Volume
$44.7M
Default Rate
1.5%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

196 SBA loans on record

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Franchisee Contacts

761 franchisee contacts on file from official FDD filings.

761 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases2

Primarily fraud in the inducement, breach of contract, wrongful termination, and violations of state franchise laws by current and former Pure Barre franchisees.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Xponential Chief Operating Officer Timothy Weiderhoft filed personal Chapter 7 in August 2023 (discharged December 2023). Instant Brands (former employer where Chief Marketing Officer Louise Ocasion served as President and CMO) filed Chapter 11 in June 2023 (plan approved February 2024).

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
9
Non-Renewals
0
Reacquired
0
Ceased Ops
14
Transfers
55
Sold to Franchisees
0
Projected New
10

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Frequently Asked Questions

The total initial investment to open a Pure Barre franchise ranges from $314,411 to $629,345. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.