Pure Barre
Pure Barre franchises allow owners to operate fitness studios offering proprietary barre classes and other specialized low-impact exercise programs that combine elements of Pilates, weights, and ballet to strengthen and sculpt the body without adding bulk. The business model involves franchisees paying initial fees and ongoing royalties to access the Pure Barre system, including training, equipment specifications, operational standards, and marketing support. The target market primarily consists of fitness enthusiasts, particularly women seeking effective, safe group workout classes in a boutique studio environment.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
7% royalty + 2% brand fund + $304/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 599 Qualified Studios, owned and operated by third-party franchisees, that operated for the entire Measurement Period (January 1, 2024 - December 31, 2024).
* Gross revenue data, median, and quartile averages extracted directly from the 'Total' row and quartile averages in 'Part A-1: Gross Revenue of Qualified Studios' table on page 2. A weighted average calculation confirmed the reported total average gross revenue.
Extracted Item 19 Section
How Pure Barre Compares to Other Fitness Studios Franchises
Key Insights
- Top 10 largest franchise system in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Pure Barre Current | $314K - $629K | $60K | 7.0% | 617 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
| Snap Fitness Club | $431K - $1.1M | $40K | N/A | 484 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+34 more states
SBA Loan History
Historical SBA 7(a) loan data for Pure Barre franchisees (2013 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Primarily pre-sale franchise disclosure violations (e.g., California Franchise Investment Law), fraudulent inducement, breach of contract, breach of covenant of good faith and fair dealing, and unfair trade practices by current and former franchisees of affiliated brands including AKT, Yoga Six, BFT, CycleBar, Row House, Pure Barre, and Rumble.
Bankruptcy (Item 4)
Xponential’s COO Timothy Weiderhoft filed personal Chapter 7 on August 9, 2023 (discharged December 20, 2023). Instant Brands Acquisition Holdings Inc. (former employer of Ms. Ocasion) filed Chapter 11 on June 11, 2023 (plan approved February 23, 2024).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Pure Barre franchise?
The total initial investment to open a Pure Barre franchise ranges from $314,411 to $629,345. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
How much revenue does a Pure Barre franchise make?
According to the 2025 FDD, the average gross revenue for a Pure Barre franchise is $368,588. The median revenue is $344,889.
How many Pure Barre franchise locations are there?
As of the 2025 FDD, Pure Barre has 617 franchise locations. The company has been franchising since 2012.
Can you get an SBA loan for a Pure Barre franchise?
Yes, SBA loans are available for Pure Barre franchises. Historical data shows 196 SBA 7(a) loans have been approved for Pure Barre franchisees, with an average loan amount of $227,961. The historical default rate is 1.5%.
Is Pure Barre a good franchise to buy?
Pure Barre shows several positive indicators: established brand with 617+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Pure Barre?
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