Daisy

Data Based On: Data based on one Franchise Outlet (Costa Mesa, CA) for LTM 2023.

* Financial performance data is extracted from 'Table 2 Franchise Outlet Costa Mesa, CA' for LTM 2023, representing one franchise outlet. - `average_gross_revenue` is taken directly from 'Gross Sales*' for LTM 2023. - `average_gross_profit` is taken directly from 'Gross Profit' for LTM 2023. - `average_net_income` and `average_net_profit` are set to null because the 'Adjusted Profit' definition (Page 4, item (a)) explicitly states it 'is not equal to net profit or income' and excludes 'other operating expenses, interest, taxes, depreciation, and amortization'. - `average_ebitda` and `ebitda_margin_pct` are set to null as these figures are not explicitly provided or calculable from the given expense categories and definitions. - `best_guess_profit_high` is set to the 'Adjusted Profit – After Franchise Related Expenses' for LTM 2023 ($504,000). This figure represents profit after all 'Disclosed Expenses' and 'Support Services Fee' have been accounted for, as shown in the table: $2,681,000 (Gross Profit) - $1,555,000 (Total Disclosed Expenses) - $622,000 (Support Services Fee) = $504,000. This is considered the optimistic high end as it's before any 'other operating expenses, interest, taxes, depreciation, and amortization', and before the mandatory local marketing spend. - `best_guess_profit_low` is derived by subtracting the mandatory 'Local Marketing Adjustment' from the 'Adjusted Profit – After Franchise Related Expenses'. Note 3 to Table 2 (Page 4) indicates that a franchisee would be required to spend 3% of Gross Sales on local marketing, which for LTM 2023 Gross Sales of $6,220,000 amounts to $186,600. Thus, $504,000 - $186,600 = $317,400. This is a more conservative estimate for profit after all explicitly stated franchisee costs and required spend, but still before any 'other operating expenses, interest, taxes, depreciation, and amortization'.