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DAKOTA LONDONâ¢
DAKOTA LONDON™ franchises operate upscale salons that exclusively offer hair extension services, including installation, maintenance, and removal, using proprietary semi-permanent professional-grade hair extensions (Weft and I-Tip) and clip-in extensions sourced from affiliate DKL Products, LLC. Franchisees also sell approved hair care products like shampoos, conditioners, brushes, and styling items performed by highly-skilled licensed cosmetologists. The business model targets customers seeking premium, specialized hair enhancement services in a dedicated salon environment.
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Franchise Costs
7% royalty + up to 2% brand fund (not currently charged) + $3,000/mo local marketing commitment + $376-$488/mo technology fee (up to $750/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 3 Company-Owned Salons open for the entire Measuring Year 2024.
* Calculated average gross revenue, average gross profit, and average net profit by summing the respective values for the three Company-Owned Salons (Scottsdale, Desert Ridge, Chandler) and dividing by 3.
Extracted Item 19 Section
Avg. Revenue: $1,107,359
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Unlock financial performance dataDAKOTA LONDON⢠Franchise Analysis
A niche player has entered the upscale beauty scene with salons dedicated entirely to professional hair extensions, from Weft and I-Tip installs to clip-ins and care products. Item 19 delivers revenue figures from its handful of corporate outposts, hinting at potent demand in this specialized market. Yet with franchising barely underway, can this model's trajectory support the substantial commitment required?
Dakota London kicked off franchising in 2024 per its 2025 FDD, headquartered in Paradise Valley, AZ under AZ Strands, LLC. The system boasts just 3 corporate locations and zero disclosed franchise units, signaling a brand-new rollout with no proven expansion track record—a major yellow flag for investors eyeing stability. No data on new franchise sales, terminations, or transfers exists yet, underscoring the high-risk bet on untested franchisee performance. That said, Item 19 reveals impressive average gross revenues of $1,107,359 across these early corporate salons, pointing to robust top-line potential in premium hair enhancements.
Financials demand scrutiny: initial investment spans $372,350-$523,350, including a $49,500 franchise fee, driven by upscale buildouts for licensed cosmetologists. Ongoing fees include 7% royalty, up to 2% brand fund (not yet charged), a mandatory $3,000 monthly local marketing spend, and $376-$488 technology fees (capping at $750/month). Absent franchise-specific Item 19 breakdowns or profit margins, these corporate revenues suggest scalability, but the fee stack could erode margins for owner-operators in a fledgling network. For beauty category veterans, the $1M+ sales allure tempts, yet the absence of system growth data screams caution—early adopters face pioneering risks without a safety net.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DAKOTA LONDON⢠Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DAKOTA LONDON⢠Current | $372K – $523K | $50K | 7.0% | 0 |
| SPORTS CLIPS (SINGLE UNIT) | $237K – $581K | $30K | 6.0% | 1,702 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 52 franchises | $413K – $743K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 52 Beauty & Spa Services franchises by location count.
Franchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DAKOTA LONDON⢠franchise ranges from $372,350 to $523,350. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.