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Dentsmart
Dentsmart franchises provide paint-free dent removal (PDR) services for vehicles, operating under the Dentsmart® brand. The business model focuses on partnering with body shops to service their customers and providing repairs to insurance claimants, particularly for hail damage, as well as direct services to individual vehicle owners. Target markets include automotive body shops, insurance companies, and vehicle owners in areas prone to weather-related damage.
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Franchise Costs
8% royalty on net PDR sales and gross non-PDR revenue + $100 administrative fee per Gross PDR Sales exceeding $1,000 threshold after shop rent ($20 to franchisor) + technology fee ($50/mo per technician + $75/mo per estimating software employee + $2/mo per body shop user)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataDentsmart Franchise Analysis
Paint-free dent removal stands out in the crowded auto services space, with Dentsmart focusing on body shop partnerships and hail damage repairs. Yet despite a decade in franchising, the system's growth has stalled completely—no new units added last year. Item 19's absence leaves earnings opaque, prompting the question: in a niche ripe for expansion, why isn't this brand scaling, and what risks does that signal for new investors?
Item 7 lays out the initial investment from $79,100 to $110,500, covering the $25,000 franchise fee, training, equipment for PDR tools, and a vehicle—lean compared to full auto shops but equipment-heavy for mobile ops. Ongoing fees hit 8% royalties on net PDR sales plus gross non-PDR revenue, plus a $100 admin fee per $1,000 in gross PDR sales over thresholds (after $20 shop rent to franchisor), tech fees at $50/month per tech and $75/month per estimator, scaling with volume. With only 13 franchise locations alongside 4 corporates in a total system of 74 units unchanged from 2023 to 2024 (projecting just 2 new), contraction risks loom—no Item 19 means no validated revenue or profit benchmarks, forcing reliance on FDD Item 20's closure data which stays undisclosed here.
This flatline growth at zero percent underscores maturity without momentum; franchising since 2010 hasn't translated to aggressive expansion in hail-prone markets. Terminations or transfers aren't detailed favorably, and without earnings disclosure, estimating ROI is guesswork—likely modest given the service model's scalability limits tied to weather events and body shop deals. For hands-on operators eyeing automotive niches, Dentsmart offers low-overhead entry but demands skepticism on unproven unit economics amid stagnant footprint.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Dentsmart Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Dentsmart Current | $79K – $111K | $25K | 8.0% | 13 |
| JIFFY LUBE | $232K – $520K | $35K | N/A | 1,721 |
| Tire Pros | $111K – $266K | $7K | N/A | 605 |
| BIG O TIRES (BUSINESS FORMAT FRANCHISE) | $326K – $1.3M | $18K | 5.0% | 461 |
| GREASE MONKEY | $708K – $2.3M | $40K | 6.0% | 233 |
| Fix Auto | $55K – $850K | $10K | 3.0% | 212 |
Automotive Repair & Maintenance Average 15 franchises | $202K – $813K | $33K | 7.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Automotive Repair & Maintenance franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+3 more states
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Unlock location growth dataFranchisee Contacts
12 franchisee contacts on file from official FDD filings.
12 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Dentsmart franchise ranges from $79,100 to $110,500. This includes a franchise fee of $25,000. Ongoing royalty fees are 8.0% of gross sales.
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