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DOG TRAINING ELITE
Dog Training Elite franchises provide professional dog obedience training services, including basic puppy training and support dog training for large and small dogs, using methods with or without e-collars. Franchisees can optionally offer advanced specialty trainings such as advanced service dog, autism support, and personal protection training, primarily conducted in clients' homes, parks, or indoor facilities. The business model involves selling multi-territory franchises to operators targeting dog owners seeking reliable, in-home or on-site training solutions.
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Franchise Costs
8% royalty + 1% brand fund + $500/mo online advertising/SEO + $275/mo tech fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 63 franchised outlets operating for all of 2023, with gross sales achieved from January 1, 2023 through December 31, 2023. This data is presented in segmented summaries for Top 5, Lowest 5, and Middle 53 performing franchises. Additionally, gross sales for 4 affiliate-owned units are provided separately.
* Calculated weighted average gross revenue for 63 franchised units: (5 units × $977,911 [Top 5 Average] + 5 units × $39,110 [Lowest 5 Average] + 53 units × $253,954 [Middle 53 Average]) / 63 total units = $294,360. Median gross revenue is taken from the Median of the Middle 53 Franchises, as an overall median was not provided. Revenue top quartile is represented by the Average Gross Sales of the Top 5 Performing Franchises. Revenue bottom quartile is represented by the Average Gross Sales of the Lowest 5 Performing Franchises.
Extracted Item 19 Section
Avg. Revenue: $294,360
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Unlock financial performance dataDOG TRAINING ELITE Franchise Analysis
Dog owners are shelling out for professional training like never before, and Dog Training Elite has positioned itself at the forefront with a model that goes right into homes and parks. Their 2024 FDD teases compelling Item 19 revenue data for multi-territory operators, alongside a track record of SBA financing that hints at accessible funding paths. But can this pet services powerhouse deliver returns that justify the steep entry, or is the pack too crowded?
Item 7 lays out the initial investment at $173,550-$203,250, dominated by a $110,000 franchise fee—unusually high, signaling premium brand value and multi-territory rights from day one. Ongoing fees bite at 8% royalty plus 1% brand fund, tacked with $500 monthly for online ads/SEO and $275 for tech, pushing total outflows higher than many pet peers. Item 19 shines with average gross revenue of $294,360 and median $229,801 across comparable outlets, suggesting solid top-line potential if you nail local dog owner demand; at 8% royalty, that's roughly $23K-$27K annually to HQ, leaving room for profit if expenses stay lean.
System growth from 365 units in 2022 to 398 in 2023 (+9%) and now 395 locations shows momentum since franchising in 2015, with just 1 transfer and low SBA default at 5.3% on 19 loans averaging $137,789—lenders like the model. This setup favors operators with sales savvy in upscale suburbs, where service dog and autism support add-ons boost tickets, but watch for saturation in pet-hotspots. Numbers point to a viable play for passionate animal pros ready to invest big upfront for scalable territories.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DOG TRAINING ELITE Compares
Key Insights
- #2 largest franchise system in Pet Services
- Lower than average SBA loan default rate in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DOG TRAINING ELITE Current | $174K – $203K | $110K | 8.0% | 395 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
| Sit Means Sit | $67K – $164K | $60K | 6.0% | 163 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+17 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DOG TRAINING ELITE franchisees (2020 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
19 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
87 franchisee contacts on file from official FDD filings.
87 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DOG TRAINING ELITE franchise ranges from $173,550 to $203,250. This includes a franchise fee of $110,000. Ongoing royalty fees are 8.0% of gross sales.
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