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FLEET FEET, FLEET FEET TRIATHLETE
Fleet Feet franchises operate brick-and-mortar retail stores selling specialty running and fitness merchandise, including footwear, apparel, accessories, training programs, and related services under the Fleet Feet brand. The business model emphasizes a unique system with merchandising strategies, fit id® technology, community involvement, and participation in an affiliate e-commerce platform. The target market includes competitive athletes, runners, walkers, and triathletes.
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Franchise Costs
4% royalty + 0.25% ad fund + $100/mo e-commerce fee
Financial Performance
Item 19 Financial Performance
Data Based On: Average annual gross sales for franchisee-owned stores in operation for at least 24 months, for the calendar year ending December 31, 2025. Data is extracted from the 'Franchisee-Owned' row under the 'STATEMENT OF AVERAGE ANNUAL GROSS SALES OF FRANCHISED AND AFFILIATED-OWNED STORES' (Section A).
Extracted Item 19 Section
Avg. Revenue: $1,687,240
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How FLEET FEET, FLEET FEET TRIATHLETE Compares
Key Insights
- Top 10 largest franchise system in General Retail
- Lower than average SBA loan default rate in General Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
FLEET FEET, FLEET FEET TRIATHLETE Current | $352K – $652K | $45K | 4.0% | 197 |
| ACE HARDWARE | $604K – $2.0M | $5K | N/A | 4,885 |
| DO IT BEST CORP. | $853K – $1.6M | $9K | N/A | 3,555 |
| WINDOW WORLD, WORLD OF WINDOWS | $123K – $363K | $45K | N/A | 211 |
| PRETZELMAKER | $392K – $573K | $25K | 7.0% | 129 |
| TECHY | $119K – $400K | $15K | 7.0% | 62 |
General Retail Average 14 franchises | $530K – $1.0M | $108K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 General Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+21 more states
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SBA Loan History
Historical SBA 7(a) loan data for FLEET FEET, FLEET FEET TRIATHLETE franchisees (2011 – 2013)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Franchisee Contacts
192 franchisee contacts on file from official FDD filings.
192 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a FLEET FEET, FLEET FEET TRIATHLETE franchise ranges from $352,000 to $651,500. This includes a franchise fee of $45,000. Ongoing royalty fees are 4.0% of gross sales.
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