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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

MINISO

MINISO

Miniso franchises operate retail stores that sell stylish, affordable consumer products in categories including home goods, beauty, electronics, fashion, stationery, and more under the MINISO brand. The business model includes two options: Model A consignment program where goods are provided on consignment, and Model B purchased inventory program where franchisees buy the inventory. They target consumers seeking high-quality, low-price products with a focus on trendy and fashionable items.

338locations
$311K–$905K
Since 2018
RetailWest Covina, CAwww.miniso-usa.comDisclaimer

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Franchise Costs

Franchise Fee
$50,000
Initial Investment
$310,800 – $905,000
Royalty Rate
45.00%
Brand Fund
2.00%

45% royalty (Model A) or 45% of gross revenue for general merchandise and 65% for local purchase goods (Model B) + up to 2% marketing fund

Financial Performance

Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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How MINISO Compares

Key Insights

  • #3 largest franchise system in General Retail
FranchiseInvestmentFeeRoyaltyLocations
MINISO
Current
$311K – $905K$50K45.0%338
ACE HARDWARE$604K – $2.0M$5KN/A4,885
DO IT BEST CORP.$853K – $1.6M$9KN/A3,555
WINDOW WORLD, WORLD OF WINDOWS$123K – $363K$45KN/A211
FLEET FEET, FLEET FEET TRIATHLETE$352K – $652K$45K4.0%197
PRETZELMAKER$392K – $573K$25K7.0%129
General Retail Average
14 franchises
$534K – $1.1M$109K9.6%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 General Retail franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1IL
3
2TX
3
3FL
2
4MS
1
5NV
1
6MI
1
7CA
1
8AZ
1
9NJ
0

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Franchisee Contacts

11 franchisee contacts on file from official FDD filings.

11 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
4

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Frequently Asked Questions

The total initial investment to open a MINISO franchise ranges from $310,800 to $905,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 45.0% of gross sales.