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GREEN LEAF'S BEYOND GREAT SALADS/BANANAS SMOOTHIES & FROZEN YOGURT
Green Leaf’s Beyond Great Salads and Bananas Smoothies & Frozen Yogurt franchises offer quick-service restaurants featuring healthy gourmet sandwiches, salads, soups, smoothies, frozen yogurt, pretzels, and related beverages and treats, which can be operated standalone or combined under names like 'The Market By Villa.' These concepts target health-conscious consumers in high-traffic locations such as retail malls, food courts, strip centers, airports, institutional facilities, and office buildings. The business model centers on franchising these formats with initial fees of $25,000-$35,000 for Green Leaf’s and additional fees for Bananas, plus total investments ranging from $224,500 to $654,200 depending on the concept.
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Franchise Costs
5% royalty + 1% national ad fund
Financial Performance
Item 19 Financial Performance
Data Based On: 10 domestic franchised Green Leaf's/Bananas restaurants open for one year or more in 2024
Extracted Item 19 Section
Avg. Revenue: $870,874
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Unlock financial performance dataGREEN LEAF'S BEYOND GREAT SALADS/BANANAS SMOOTHIES & FROZEN YOGURT Franchise Analysis
In the booming health-food fast-casual scene, Green Leaf’s Beyond Great Salads and Bananas Smoothies carves a niche with flexible formats blending salads, smoothies, and frozen yogurt for malls, airports, and offices. The 2025 FDD's Item 19 drops revenue data from its tight-knit network that punches above its weight, even as total locations hold steady year-over-year. Does this Villa Pizza-backed concept offer reliable returns for operators targeting wellness trends, or does the plateau signal deeper challenges?
Item 7 details startup costs from $224,500 to $457,000 for core Green Leaf’s units, scaling to $654,200 when pairing with Bananas smoothies—covering buildout, equipment, and inventory in high-traffic spots. Franchise fees run $22,000 to $35,000 upfront, followed by 5% royalties and 1% brand fund, keeping ongoing burdens manageable at around 6% of sales. Item 19 shines with average gross revenues of $870,874 and medians at $644,393 across 14 franchised outlets (9 corporate-owned), implying strong performers offset slower ones and hint at 20-30% margins before expenses if costs align tightly.
System maturity dates to 1983 under Villa Pizza, Inc. in Morristown, NJ, yet franchise count stalled at 14 from 2023-2024 with just 1 projected unit, underscoring limited momentum despite health-food tailwinds. Litigation logs focus on royalty disputes, paired with a bankruptcy blemish on the parent, which tempers enthusiasm—top revenues reward prime locations but flat expansion questions scalability. Buyers chasing $800K+ grosses in compact footprints will probe unit-level P&Ls and transfer activity to gauge if this duo-concept play justifies the mid-range investment.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GREEN LEAF'S BEYOND GREAT SALADS/BANANAS SMOOTHIES & FROZEN YOGURT Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GREEN LEAF'S BEYOND GREAT SALADS/BANANAS SMOOTHIES & FROZEN YOGURT Current | $225K – $457K | $22K | 5.0% | 14 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
14 franchisee contacts on file from official FDD filings.
14 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily unpaid royalties and fees disputes under franchise agreements.
Bankruptcy (Item 4)
Villa Pizza Specialties, Inc. (Biagio Scotto was president) filed Chapter 11 bankruptcy (case 15-31057), closed February 14, 2017.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a GREEN LEAF'S BEYOND GREAT SALADS/BANANAS SMOOTHIES & FROZEN YOGURT franchise ranges from $224,500 to $457,000. This includes a franchise fee of $22,000. Ongoing royalty fees are 5.0% of gross sales.
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