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Hallmark Homecare, LLC
Hallmark Homecare franchises operate domestic referral agencies that provide caregiver placement services, recruiting, screening, and referring qualified caregivers to clients for non-medical in-home care, companionship, and assistance with daily living activities like bathing, meal preparation, and errands. The business model includes client liaison services (assessing needs, selling services, contracting, invoicing) and caregiver fulfillment services (recruiting, vetting, placing caregivers), with fees paid by clients privately or through third-party payors such as insurance. The target market is elderly, disabled, or cognitively-impaired individuals and their families seeking these services.
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Franchise Costs
6% royalty + 1% marketing fund + $250-$375/mo required systems fees
Financial Performance
Item 19 Financial Performance
Data Based On: Income statements and key performance indicators for 9 represented franchisees.
* Calculated simple average of Gross Sales (Revenue), Gross Profit, and Revenues less Expenses (Operating Profit) across 9 represented franchisees. Median, top quartile (75th percentile), and bottom quartile (25th percentile) for Gross Sales were also calculated from the 9 individual franchisee data points.
Extracted Item 19 Section
Avg. Revenue: $1,478,931
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How Hallmark Homecare, LLC Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Hallmark Homecare, LLC Current | N/A | $60K | 6.0% | 59 |
| SYNERGY HOME CARE | $80K – $164K | $55K | 5.0% | 626 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K – $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K – $219K | $50K | 5.0% | 238 |
Senior Care Average 42 franchises | $160K – $342K | $62K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 42 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+6 more states
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SBA Loan History
Historical SBA 7(a) loan data for Hallmark Homecare, LLC franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Franchisee Contacts
62 franchisee contacts on file from official FDD filings.
62 Contacts Available
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Due Diligence
Litigation (Item 3)
Breach of franchise agreement, post-termination non-compete, and confidentiality violations by former franchisee Randmar, LLC, resolved by consent order and settlement in 2026.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
Hallmark Homecare, LLC does disclose financial performance data (Item 19) in their 2026 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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