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Home Instead
Home Instead franchises provide non-medical in-home care services, including companionship, personal care, nurse-directed care, and specialized services such as end-of-life and Alzheimer’s support for older adults and other individuals needing assistance. Franchisees operate under the Home Instead system, employing trained Care Professionals to deliver these services, allowing clients to remain in their preferred home environment. The target market is primarily seniors aged 65 and older, as well as others requiring home care, in a growing market competing with national and local providers.
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Franchise Costs
5% royalty + 2% marketing fund + $500/mo technology fee + $209-$3,418/mo required systems fees
Financial Performance
Item 19 Financial Performance
Data Based On: 603 Home Instead U.S. Franchised Businesses in operation as of December 31, 2024
Extracted Item 19 Section
Avg. Revenue: $2,609,616
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Unlock financial performance dataHome Instead Franchise Analysis
The senior care sector is exploding, yet Home Instead's network shows subtle signs of maturity that savvy investors can't ignore. Item 19 unveils revenue benchmarks across hundreds of units, while a robust SBA loan history reveals how franchisees fund their growth. With transfers outpacing new openings, does this signal stability or stagnation—what's the real trajectory for your capital?
Item 7 lays out the initial investment range of $91,040 to $269,750, including a $54,000 franchise fee, making entry accessible compared to medical-focused rivals. Ongoing fees hit 5% royalty, 2% ad fund, plus $500 monthly technology and $209-$3,418 systems fees, which can add up in a high-revenue operation. Item 19 shines brightest: average gross revenue clocks $2,609,616 with a median of $2,261,503 across reporting units, suggesting strong top-line potential in the aging population boom, though profitability hinges on local staffing and client density.
System health metrics paint a steady but slow-growth picture—619 franchised locations plus 6 corporate, up just 1% from 616 in 2023 to 620 in 2024, with only 8 projected new units amid 54 transfers. SBA data bolsters confidence: 366 loans averaging $628,073 and a tiny 0.8% default rate, far below industry norms, indicating franchisees can finance and sustain. Litigation clusters around non-renewals and non-competes, a common friction in mature systems, but low defaults imply resilient operations. For investors eyeing recession-proof care services, the revenue scale tempts, yet tepid expansion demands scrutiny of territorial saturation.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Home Instead Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Home Instead Current | $91K – $270K | $54K | 5.0% | 619 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+35 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Home Instead franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
366 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
863 franchisee contacts on file from official FDD filings.
863 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily disputes over franchise non-renewals and terminations, including franchisor claims for Lanham Act violations, trade secret misappropriation, and post-termination non-competition enforcement, with franchisee counterclaims or claims for breach of franchise agreement and state franchise law violations (Virginia Retail Franchising Act, Indiana Deceptive Franchise Practices Act).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Home Instead franchise ranges from $91,040 to $269,750. This includes a franchise fee of $54,000. Ongoing royalty fees are 5.0% of gross sales.
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