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Home Instead

Home Instead

Home Instead franchises provide non-medical in-home care services, including companionship, personal care, nurse-directed care, and specialized services such as end-of-life and Alzheimer’s support for older adults and other individuals needing assistance. Franchisees operate under the Home Instead system, employing trained Care Professionals to deliver these services, allowing clients to remain in their preferred home environment. The target market is primarily seniors aged 65 and older, as well as others requiring home care, in a growing market competing with national and local providers.

619locations
$91K–$270K
Since 1995
ServicesOmaha, NEHonor Technology, Inc.www.homeinstead.comDisclaimer

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Franchise Costs

Franchise Fee
$54,000
Initial Investment
$91,040 – $269,750
Royalty Rate
5.00%
Brand Fund
2.00%
Fixed Monthly Fees
$709 – $3,918

5% royalty + 2% marketing fund + $500/mo technology fee + $209-$3,418/mo required systems fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$2,609,616
Median Gross Revenue
$2,261,503

Data Based On: 603 Home Instead U.S. Franchised Businesses in operation as of December 31, 2024

Extracted Item 19 Section

Avg. Revenue: $2,609,616

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Home Instead Franchise Analysis

The senior care sector is exploding, yet Home Instead's network shows subtle signs of maturity that savvy investors can't ignore. Item 19 unveils revenue benchmarks across hundreds of units, while a robust SBA loan history reveals how franchisees fund their growth. With transfers outpacing new openings, does this signal stability or stagnation—what's the real trajectory for your capital?

Item 7 lays out the initial investment range of $91,040 to $269,750, including a $54,000 franchise fee, making entry accessible compared to medical-focused rivals. Ongoing fees hit 5% royalty, 2% ad fund, plus $500 monthly technology and $209-$3,418 systems fees, which can add up in a high-revenue operation. Item 19 shines brightest: average gross revenue clocks $2,609,616 with a median of $2,261,503 across reporting units, suggesting strong top-line potential in the aging population boom, though profitability hinges on local staffing and client density.

System health metrics paint a steady but slow-growth picture—619 franchised locations plus 6 corporate, up just 1% from 616 in 2023 to 620 in 2024, with only 8 projected new units amid 54 transfers. SBA data bolsters confidence: 366 loans averaging $628,073 and a tiny 0.8% default rate, far below industry norms, indicating franchisees can finance and sustain. Litigation clusters around non-renewals and non-competes, a common friction in mature systems, but low defaults imply resilient operations. For investors eyeing recession-proof care services, the revenue scale tempts, yet tepid expansion demands scrutiny of territorial saturation.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Home Instead Compares

FranchiseInvestmentFeeRoyaltyLocations
Home Instead
Current
$91K – $270K$54K5.0%619
Bimbo Foods Bakeries Distribution, LLC$14K – $607KN/AN/A6,454
THE UPS STORE (TRADITIONAL)$216K – $609K$30K5.0%4,500
RE/MAX$37K – $337K$35K1.0%2,994
JACKSON HEWITT TAX SERVICE$71K – $105K$25K15.0%2,744
CRUISE PLANNERS$2K – $21K$11K3.0%2,655
Business Services Average
198 franchises
$121K – $289K$47K10.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
64
2PA
41
3FL
41
4TX
40
5OH
31
6NC
26
7NY
24
8IL
23
9IN
19
10WA
16
11VA
16
12GA
16
13MA
16
14TN
15
15WI
15

+35 more states

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SBA Loan History


Historical SBA 7(a) loan data for Home Instead franchisees (20102025)

Total Loans
366
Average Loan
$628,073
Total Volume
$229.9M
Default Rate
0.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

366 SBA loans on record

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Franchisee Contacts

863 franchisee contacts on file from official FDD filings.

863 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases4

Primarily disputes over franchise non-renewals and terminations, including franchisor claims for Lanham Act violations, trade secret misappropriation, and post-termination non-competition enforcement, with franchisee counterclaims or claims for breach of franchise agreement and state franchise law violations (Virginia Retail Franchising Act, Indiana Deceptive Franchise Practices Act).

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
4
Ceased Ops
10
Transfers
54
Sold to Franchisees
1
Projected New
8

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Frequently Asked Questions

The total initial investment to open a Home Instead franchise ranges from $91,040 to $269,750. This includes a franchise fee of $54,000. Ongoing royalty fees are 5.0% of gross sales.