HOMELIFE
HomeLife International Inc. offers franchises for real estate brokerage businesses operating under the HomeLife® brand, providing services for residential, commercial, industrial properties, land development, and property management through various models including start-up, conversion, Hop-On™ (virtual/mobile for up to two agents), Boutique Conversion (for small existing brokerages), and ICI™ (focused on industrial/commercial). The business model licenses trademarks, systems, standards, and support to qualified licensed real estate brokers who recruit sales representatives to list and sell properties. Target market includes real estate brokers seeking branded operations and clients such as home buyers/sellers and commercial property investors.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
Percentage Fee Option: 4% royalty (1% over $1M gross revenue) + 1% national ad fund (none over $1M); Flat Fee Option: $74 per sales rep/mo royalty (max $7,400/mo) + ($50 + $25/rep) ad fund (max $2,550/mo); plus $225/mo support fee + $65/mo TechPack (office) + $25/mo website equiv. + insurance ~$42-$167/mo.
Franchise Stats
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How HOMELIFE Compares to Other Real Estate Brokerage Franchises
Key Insights
- Higher investment than 75% of Real Estate Brokerage franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
HOMELIFE Current | $60K - $195K | $18K | 4.0% | 5 |
| Century 21 Real Estate LLC | $35K - $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $35K - $279K | $25K | 6.0% | 1,734 |
| SOTHEBY'S INTERNATIONAL REALTY | $46K - $325K | $25K | 6.0% | 666 |
| ERA | $33K - $260K | $25K | 6.0% | 444 |
| ERA | $33K - $260K | $25K | 6.0% | 444 |
Real Estate Brokerage Average 20 franchises | $48K - $296K | $26K | 5.4% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a HOMELIFE franchise?
The total initial investment to open a HOMELIFE franchise ranges from $60,000 to $195,000. This includes a franchise fee of $18,000. Ongoing royalty fees are 4.0% of gross sales.
How many HOMELIFE franchise locations are there?
As of the 2025 FDD, HOMELIFE has 5 franchise locations. The company has been franchising since 2008.
Is HOMELIFE a good franchise to buy?
Whether HOMELIFE is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.
Interested in HOMELIFE?
Talk to a franchise advisor to get personalized guidance and learn if HOMELIFE is the right fit for you.
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