HOMELIFE
HomeLife International Inc. offers franchises for real estate brokerage businesses operating under the HomeLife® brand, providing services for residential, commercial, industrial properties, land development, and property management through various models including start-up, conversion, Hop-On™ (virtual/mobile for up to two agents), Boutique Conversion (for small existing brokerages), and ICI™ (focused on industrial/commercial). The business model licenses trademarks, systems, standards, and support to qualified licensed real estate brokers who recruit sales representatives to list and sell properties. Target market includes real estate brokers seeking branded operations and clients such as home buyers/sellers and commercial property investors.
Franchise Costs
Percentage Fee Option: 4% royalty (1% over $1M gross revenue) + 1% national ad fund (none over $1M); Flat Fee Option: $74 per sales rep/mo royalty (max $7,400/mo) + ($50 + $25/rep) ad fund (max $2,550/mo); plus $225/mo support fee + $65/mo TechPack (office) + $25/mo website equiv. + insurance ~$42-$167/mo.
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How HOMELIFE Compares
Key Insights
- Higher investment than 75% of Real Estate Brokerage franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOMELIFE Current | $60K – $195K | $18K | 4.0% | 5 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $35K – $279K | $25K | 6.0% | 1,734 |
| SOTHEBY'S INTERNATIONAL REALTY | $46K – $325K | $25K | 6.0% | 666 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
Real Estate Brokerage Average 20 franchises | $48K – $296K | $26K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
5 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
5 Contacts Available
Unlock all HOMELIFE franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HOMELIFE franchise ranges from $60,000 to $195,000. This includes a franchise fee of $18,000. Ongoing royalty fees are 4.0% of gross sales.
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