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JACK IN THE BOX
Different Rules, LLC franchises Jack in the Box quick-service restaurants that serve a variety of foods including hamburgers, specialty sandwiches, french fries, tacos, salads, bowls, drinks, and side items. The business model includes offering franchises for both existing built restaurants and new developments by franchisees, with total investments ranging from $1.9M to $4M for new builds. They target consumers seeking convenient fast food options through drive-thru and dine-in experiences.
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Franchise Costs
5% royalty + 5% marketing + $350-500/mo integrated technology + $280-369/mo POS software + $107/mo OLO + other fixed monthly tech fees ($75 labor mgmt, $18 digital checklist, $13 Jack's Ca$h, up to $34 stored value)
Financial Performance
Item 19 Financial Performance
Data Based On: 1,786 franchised Jack in the Box Restaurants and 81 franchised C-Store/Travel Plaza Restaurants for the 12-month periods ending September 30, 2024.
* Average Gross Profit calculated from Average Gross Revenue ($ 1,986,186) and Table 3's 2024 Gross Profit percentage (42.9%): $ 1986186 * 0.429 = $ 852,073.79. Average EBITDA calculated from Average Gross Revenue ($ 1,986,186) and Table 3's 2024 EBITDAR percentage (19.5%): $ 1986186 * 0.195 = $ 387,306.27. Best guess profit range (low and high) estimated using Table 3's 2024 Median Operating Margin (9.3%) and Average Operating Margin (9.6%) applied to Average Gross Revenue ($ 1,986,186). Low: $ 1986186 * 0.093 = $ 184,715.30. High: $ 1986186 * 0.096 = $ 190,673.86. Operating Margin is defined as Gross Profit less total operating costs.
Extracted Item 19 Section
Avg. Revenue: $1,986,186
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Unlock financial performance dataJACK IN THE BOX Franchise Analysis
Jack in the Box, franchising since 1971, powers a massive fast-food empire with drive-thru appeal, but its latest FDD numbers paint a picture of stagnation that savvy investors can't ignore. Item 19 finally discloses revenue and profit snapshots, while a thin SBA loan history and persistent litigation whispers caution. Does this burger-and-taco giant still pack the punch for new franchisees, or is the menu overdue for reinvention?
System growth stalled completely, dipping from 2043 total locations in 2023 to 2040 in 2024—a flatline that signals no expansion momentum despite 2040 franchise units and just 100 corporate stores. Item 7 outlines hefty entry costs from $1,910,500 for existing builds to $4,032,100 for new developments, plus a $50,000 franchise fee. Ongoing fees stack up: 5% royalty, 5% brand/ad fund, and tech add-ons like $350-500/month integrated tech, $280-369/month POS, $107/month online ordering—totaling real cash drain. Item 19 shines here with average gross sales of $1,986,186 and median $1,928,638 across units, translating to estimated profits of $184,715-$190,674, but a startling 0% EBITDA margin flags razor-thin operations or high costs eating gains.
SBA data underscores financing hurdles, with only 4 loans averaging $2,101,250—far below investment needs and hinting lenders see risk. Litigation in Item 20 centers on terminations, roof/tenant disputes, marketing fund access, and contract breaches, pointing to franchisee-franchisor friction that could trap owners in legal fights. Flat growth plus fee creep and zero-margin reality mean high-revenue stores demand flawless execution; this isn't a passive play but a grind for operators eyeing $1.9M+ commitments amid no system tailwinds.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How JACK IN THE BOX Compares
Key Insights
- Higher investment than 97% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
JACK IN THE BOX Current | $1.9M – $4.0M | $50K | 5.0% | 2,040 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 8.0% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 133 franchises | $598K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 133 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+8 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for JACK IN THE BOX franchisees (2014 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2,120 franchisee contacts on file from official FDD filings.
2,120 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily termination disputes, roof repair and tenant improvement program disputes, marketing fund management and access issues, and breaches of contract and good faith and fair dealing.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a JACK IN THE BOX franchise ranges from $1,910,500 to $4,032,100. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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