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Jollibee
Jollibee offers franchises for quick-service restaurants featuring fried chicken, spaghetti, hamburgers, chicken sandwiches, desserts, side dishes, beverages, and related products under the Jollibee brand and proprietary system standards. The business model involves single-unit or multi-unit development agreements with initial fees, ongoing 5% royalties on gross sales, 4% marketing fund contributions, and other fees for training, technology, and compliance. It targets consumers in competitive fast-food and fast-casual markets seeking affordable, unique menu items like Filipino-style sweet spaghetti and crispy chicken.
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Franchise Costs
4% marketing fund + 0.25% technology fee + $155/mo POS support, licensing, and services
Financial Performance
Item 19 Financial Performance
Data Based On: The overall sample for Item 19 financial performance representations consists of 62 Jollibee Restaurants ('Reporting Locations') open for the entirety of the 2023 calendar year, including 1 franchisee-owned and 61 affiliate-owned. The specific average gross revenue and cost data used for extraction are from the 27 Free-Standing Reporting Locations, which include the single franchised unit.
* Average gross revenue and median gross revenue are taken from the 'Annual Gross Sales' table for 'Free-Standing Reporting Locations'. The financial performance data used for calculations reflects Free-Standing Reporting Locations, which includes the single franchised unit and 26 affiliate-owned units, as the document states the franchised unit's results were 'not materially different' from other Free-Standing locations. Best guess profit range is estimated by subtracting average Food & Paper Costs ($1,382,823) and average Labor Costs ($1,162,914) from the average gross revenue of Free-Standing Reporting Locations ($4,492,779). An additional estimate for 'other operating expenses' (e.g., rent, utilities, marketing, general & administrative) was applied at a range of 16% (for high profit estimate) to 34% (for low profit estimate) of average gross revenue. This yields an estimated profit range from $419,497 to $1,228,197 before taxes and interest.
Extracted Item 19 Section
Avg. Revenue: $4,492,779
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Unlock financial performance dataJollibee Franchise Analysis
Jollibee's U.S. footprint screams corporate confidence with dozens of company-owned stores, yet franchising remains a whisper—just one unit in operation. Item 19 drops revenue bombshells that hint at explosive potential for early adopters, but sky-high buildouts raise eyebrows. Can this Filipino fast-food phenom translate its overseas magic stateside without swallowing investors whole?
Item 7 lays out a hefty entry: $40,000 franchise fee plus $1,338,020-$3,677,248 total investment, dwarfing many QSR peers due to prime real estate and buildout demands in competitive markets. Ongoing bites include 5% royalties on gross sales, 4% ad fund, 0.25% tech fee, and $155/month POS fees—standard but stacking up fast on high-volume units. Item 19 shines brightest: average gross sales hit $4,492,779 across limited franchisees, with medians at $4,752,665 and estimated profits spanning $419,497-$1,228,197, suggesting 10-30% margins if costs align. For a single-unit operator, that's franchise nirvana if replicated.
System health per Items 20/21 reveals embryonic franchising: 1 location total, no terminations or transfers in 2024, but 70 corporates underscore parent Jollibee Foods Corporation's skin in the game. Projected 6 new units signal measured ramp-up, not reckless expansion. This setup suits deep-pocketed multi-unit developers eyeing underserved niches for sweet spaghetti and crispy joy, but solo investors face liquidity risks in a $3M+ arena with unproven U.S. franchise scale—watch for saturation as corporates pave the way.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Jollibee Compares
Key Insights
- Higher investment than 96% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Jollibee Current | $1.3M – $3.7M | $40K | N/A | 1 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Franchisee Contacts
3 franchisee contacts on file from official FDD filings.
3 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Jollibee franchise ranges from $1,338,020 to $3,677,248. This includes a franchise fee of $40,000.
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