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Maid Brigade
Maid Brigade franchises provide supervised team cleaning services for residential homes and light commercial properties, along with sales of proprietary and other household products under the Maid Brigade brand. Franchisees receive exclusive operating territories, access to marketing programs, operational support, and proprietary tools like the Vision Analysis System. The target market includes homeowners and light commercial clients seeking reliable, team-based cleaning services.
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Franchise Costs
6.9% royalty (reducible with volume, weekly minimums after year 1) + 2% ad fund + $72/mo technology fee + up to $500/mo call center fee
Financial Performance
Item 19 Financial Performance
Data Based On: 70 Included Franchisees (14 single-territory and 56 multi-territory) open for the full Measurement Period from January 1, 2024, to December 31, 2024.
* Overall average_gross_revenue calculated as a weighted average of Single Territory (14 units @ $410,782) and Multi-Territory (56 units @ $1,097,909) franchisees: (14 * $410,782 + 56 * $1,097,909) / 70 = $960,484. Overall median_gross_revenue estimated as a weighted average of the reported medians for Single Territory (14 units @ $366,688) and Multi-Territory (56 units @ $730,220) franchisees: (14 * $366,688 + 56 * $730,220) / 70 = $657,514. revenue_top_quartile calculated as a weighted average of the average gross revenues for the Top 1/3 segments of Single Territory (5 units @ $810,020) and Multi-Territory (19 units @ $2,141,565) franchisees: (5 * $810,020 + 19 * $2,141,565) / 24 = $1,864,160. revenue_bottom_quartile calculated as a weighted average of the average gross revenues for the Lowest 1/3 segments of Single Territory (5 units @ $79,801) and Multi-Territory (18 units @ $323,809) franchisees: (5 * $79,801 + 18 * $323,809) / 23 = $270,764. Table One (Single Operating Territory Franchisees) states a total of 14 Included Franchisees, but subdivides them into three groups of five (Top 1/3), five (Middle 1/3), and five (Lowest 1/3) franchisees, which sum to 15 units. The overall average and median values provided for 'All Franchisees' are based on 14 units. For the top and bottom quartile calculations, the reported average revenues for the 5-unit 'Top 1/3' and 5-unit 'Lowest 1/3' segments were used.
Extracted Item 19 Section
Avg. Revenue: $960,484
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Unlock financial performance dataMaid Brigade Franchise Analysis
Maid Brigade has franchised since 1984, building a network that now sits at 71 locations with remarkable stability but zero growth from 2023 to 2024. Item 19 delivers detailed revenue disclosures that paint a picture of performance variability, while a thin litigation record and low terminations hint at operational steadiness. Yet in a booming cleaning services sector, does this plateau signal a mature brand ripe for acquisition or one struggling to scale?
The system's track record shows franchising for 40 years under parent Evive Brands, peaking at 71 franchise and 3 corporate units with no net expansion last year. Just 1 termination and 2 transfers occurred, alongside 8 projected new units, suggesting quiet health without aggressive growth. This flat trajectory—detailed in the 2025 FDD—means low risk of oversaturation but raises questions about marketing momentum or market capture in residential cleaning, where competitors often double-digit expand.
Economics start with a $49,900 franchise fee and $120,616-$136,366 total investment for exclusive territories and tools like the Vision Analysis System. Ongoing fees include 6.9% royalty (reducible by volume, with weekly minimums post-year 1), 2% brand fund, $72/month tech fee, and up to $500/month call center. Item 19 shines: average gross revenue hits $960,484, but median $657,514 flags top units driving averages; 19 SBA loans average $304,921 with 5.3% default rate. High revenues promise strong cash flow potential for efficient operators, but fee stack and stagnant unit count could squeeze margins in a team-based model—ideal for hands-off investors if volumes justify reductions.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Maid Brigade Compares
Key Insights
- Lower than average SBA loan default rate in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Maid Brigade Current | $121K – $136K | $50K | 6.9% | 71 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+18 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Maid Brigade franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
19 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
87 franchisee contacts on file from official FDD filings.
87 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Maid Brigade franchise ranges from $120,616 to $136,366. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.9% of gross sales.
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